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Sky Ferreira 17 Analysis
Technical
                             The video begins with a long shot of six
    Aspects                  teenagers sitting on a wall, the shot changes
                             to medium close-ups of some of the teens
                             lip-synching in time to the music. This creates
                             an atmosphere of confusion as the
                             audience is not yet certain of who is the
                             main artist may be. However, as the mise-en-
                             scene of the shots changes from the youths
                             outside in the cold, to that of a young girls
                             bedroom, the audience quickly realize that
The constant use of close-   the girl in the new shot is the singer.
ups illustrate the singers
expression and allows her
to look directly at the
camera, creating what is
known as a direct mode of
address. This constant
contact with the audience
indicates that the video
may be personal, or
containing some sort of
message.
Technical Aspects
• The use of editing is noticed when two separate images in
  the video blur and fade and are overlapped on top of
  one another. The use of multiple images may be a
  reference to the confusion and frustration the artist feels,
  illustrating the pressures of teenage life, being ‘17’ but
  going out and ‘drinking with her friends and they’re all 21’.
  This indicates the artists need to convey her feelings of
  being pressured by older friends and stifled by parents
                                             and rules at the
                                             same time. The
                                             confusion
                                             established
                                             through these
                                             mixed messages
                                             is portrayed
                                             though the
                                             overlap of
                                             images that
                                             creates
                                             information
    overload for the audience.
Conventions/Genre/Meani
          ng

 As in many Pop videos, such as the previously
 discussed Call Me Maybe video, the video
 opens with multiple close-ups of the artist,
 selling her brand-image to the audience and
 illustrating the lip-synching skills of all the actors
 in the video. However, we can see already the
 video is following a slightly more
 unconventional route, instead of only the main
 artist lip-synching, the six other actors in the
 opening shot also lip-synch.
Conventions/Genre/Mea
          ning

Many conventional Pop videos
follow a obvious storyline or narrative,
this video only half-converts to this rule,
there is no defined story but instead there
are disjoined images from the artists apparent
‘life’ merged in with the close-up lip-synched
Shots. This use of narrative elements without fully converting
to a full-fledged storyline creates an almost fragmented video, suggesting
the artists life is similarly broken up and messy. This ‘messiness’ is also
conveyed through the quality of the video, the use of a handheld camera
and a lower quality image. The somewhat unprofessional look to the video
illustrates the artists portrayal of her youth and naivety, as well as her
message of youthful confusion in the lyrics, in comparison to the polished
and finished high quality videos that accompany traditional Pop videos.
Like many
Pop videos
when relating
Sven
Carlsson’s                                                      Carlsson
theory of
modern
mythic
embodiment,
the artists is
viewed as a
commercial         The use of the over the shoulder shot into the mirror is
exhibitionist.     used so the artists facial expression can be seen when
The artist sells   she is applying her make up and getting ready. The use
her edgy,          of this complicated shot emphasizes the image of an
sexualized         attractive young girl putting on lipstick. Drawing
brand image        attention to her lips could be seen to sexualize her
to the             image and thus confirms her as a perfect example of
audience           Carlsson’s commercial exhibitionist. She could also be
through the        viewed as a televised bard, as her lyrics relate an
close-up shots     obviously personal story of being 17 and caught
of the singer.     wanting to go out like her older adult friends, clashing
                   with her youth and naivety.
Shore

The video demonstrates many of Shore’s key ideas and theories. Firstly
we can see the idea of stimulated experience, the audience would
fantasize about experiencing the same exciting, almost dangerous
outgoing lifestyle the artist seems to be living in the video. The
numerous different shots of the artist in many different locations and
scenes could cause information overload – too many things
happening at once, confusing the audience. There is a hint of
adolescent male fantasies shown as the video contains close up shots
of the artist half-naked whilst she shares an intimate moment with a
unknown boy.
Goodwin

This video at first glance appears to
be extremely disjunctured, with
images of the artists and other
actors in the video lip-synching
outside followed by the artists in her
bedroom, the artist outside on a
motorbike with a boy, the artist
running along a pavement with
overlapping images on top, the
artist in bed with a boy and at a
nightclub. This disjunction implies
the artists troubled nature. This sense
of trouble and danger is amplified
as the lyrics relate strongly to the to
the visuals and illustrate the artists
emotions.

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Sky Ferreira 17 Analysis

  • 2. Technical The video begins with a long shot of six Aspects teenagers sitting on a wall, the shot changes to medium close-ups of some of the teens lip-synching in time to the music. This creates an atmosphere of confusion as the audience is not yet certain of who is the main artist may be. However, as the mise-en- scene of the shots changes from the youths outside in the cold, to that of a young girls bedroom, the audience quickly realize that The constant use of close- the girl in the new shot is the singer. ups illustrate the singers expression and allows her to look directly at the camera, creating what is known as a direct mode of address. This constant contact with the audience indicates that the video may be personal, or containing some sort of message.
  • 3. Technical Aspects • The use of editing is noticed when two separate images in the video blur and fade and are overlapped on top of one another. The use of multiple images may be a reference to the confusion and frustration the artist feels, illustrating the pressures of teenage life, being ‘17’ but going out and ‘drinking with her friends and they’re all 21’. This indicates the artists need to convey her feelings of being pressured by older friends and stifled by parents and rules at the same time. The confusion established through these mixed messages is portrayed though the overlap of images that creates information overload for the audience.
  • 4. Conventions/Genre/Meani ng As in many Pop videos, such as the previously discussed Call Me Maybe video, the video opens with multiple close-ups of the artist, selling her brand-image to the audience and illustrating the lip-synching skills of all the actors in the video. However, we can see already the video is following a slightly more unconventional route, instead of only the main artist lip-synching, the six other actors in the opening shot also lip-synch.
  • 5. Conventions/Genre/Mea ning Many conventional Pop videos follow a obvious storyline or narrative, this video only half-converts to this rule, there is no defined story but instead there are disjoined images from the artists apparent ‘life’ merged in with the close-up lip-synched Shots. This use of narrative elements without fully converting to a full-fledged storyline creates an almost fragmented video, suggesting the artists life is similarly broken up and messy. This ‘messiness’ is also conveyed through the quality of the video, the use of a handheld camera and a lower quality image. The somewhat unprofessional look to the video illustrates the artists portrayal of her youth and naivety, as well as her message of youthful confusion in the lyrics, in comparison to the polished and finished high quality videos that accompany traditional Pop videos.
  • 6. Like many Pop videos when relating Sven Carlsson’s Carlsson theory of modern mythic embodiment, the artists is viewed as a commercial The use of the over the shoulder shot into the mirror is exhibitionist. used so the artists facial expression can be seen when The artist sells she is applying her make up and getting ready. The use her edgy, of this complicated shot emphasizes the image of an sexualized attractive young girl putting on lipstick. Drawing brand image attention to her lips could be seen to sexualize her to the image and thus confirms her as a perfect example of audience Carlsson’s commercial exhibitionist. She could also be through the viewed as a televised bard, as her lyrics relate an close-up shots obviously personal story of being 17 and caught of the singer. wanting to go out like her older adult friends, clashing with her youth and naivety.
  • 7. Shore The video demonstrates many of Shore’s key ideas and theories. Firstly we can see the idea of stimulated experience, the audience would fantasize about experiencing the same exciting, almost dangerous outgoing lifestyle the artist seems to be living in the video. The numerous different shots of the artist in many different locations and scenes could cause information overload – too many things happening at once, confusing the audience. There is a hint of adolescent male fantasies shown as the video contains close up shots of the artist half-naked whilst she shares an intimate moment with a unknown boy.
  • 8. Goodwin This video at first glance appears to be extremely disjunctured, with images of the artists and other actors in the video lip-synching outside followed by the artists in her bedroom, the artist outside on a motorbike with a boy, the artist running along a pavement with overlapping images on top, the artist in bed with a boy and at a nightclub. This disjunction implies the artists troubled nature. This sense of trouble and danger is amplified as the lyrics relate strongly to the to the visuals and illustrate the artists emotions.