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Why Use Social Media?

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Will Gladhart Consulting, LLC
Will Gladhart Consulting, LLC

Creating Social Strategy, Tips, Tools & Cheats! A quick reference guide for Entrepreneurs who are seeking to utilize the Tools of Social Media Marketing & Customer Resource Management (CRM) for a small business (or any business). Look forward to your comments back about the content. Fair quantity of notes & Links embedded in the PPT.

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Why Social Media? Creating Strategy Tips, Tools & Cheats! William Gladhart, MBA-M
Why is Social Media Important to a Small Business or Entrepreneur? 300+ Million Users in North America 1+ Billion Globally 95+ Trillion Email sent in 2009 500+ Million Facebook Users Worldwide 126 Million Blogs & Online RSS Feeds 10 Billion Tweets since 2006 10 Million Tweets already in 2010
Social Media & Web 2.0 Two Way Communication & Interaction Personal Dialogue & Communities Mobile Devices & Smartphones
What is Social Media Marketing? Enables Others to Advocate FOR Your Business Through Compelling Content Turning Passive Consumers into Active Participants Causing Consumers & Followers to take Action (Buy Product/ Service) Innovative Strategies for Return on Investment (ROI) & Alternative Revenue Streams
Facebook is Second Largest Online Community in US
Social Networks & RSS RSSbloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
Blogging Why Blog? Online Metrics & Searchability 42% Adult Population Read Blogs Daily, Only 5% Actually Write
Why Tweet? Get Over It, Get on Twitter, Become @____ Analytics Tracking Trending Topics #TT & # Discussion Forums & Chat Promoted Tweets
Social Media News & Bookmark Sites
Road Map for Creating SM Strategy Planning & Research Consumer Interaction A Priority Over Products Inventory of Online Assets Identify Desired Outcomes Start Small & Slow, with Strategy & Deliberation Key Performance Indicators (KPI) Crisis Management Plan
Start with the 5M’s
Rings of Social Influence
Tips for Managing Online Criticism Try Not to be HURT Differentiate Complaints vs. Venting If you are WRONG, Apologize! Share How You are Going to ‘Do It Better’ with Consumers Seize the Opportunity
Free SM Monitoring Tools
Paid SM Monitoring Tools
Free Twitter Resources TweetStats.com
Social Media Resources in Kansas
Tools & Trends Make Consumers Happy SM Time Commitment 30 Listening 60 Connecting 30 Publishing/ Writing 3 SM Trends 2010-11 CRM Customer Relationship Mgmt Mobile Devices Velvet Rope Communities Social Media is a TOOL Voice & Tone Creating Friction in a Frictionless Environment Build Quality, Real Relationships Invest in Community
Questions Will Gladhart True North Marketing & Music will.gladhart@gmail.com www.true-northmusic.com

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Why Use Social Media?

  • 1.
  • 2. Why Social Media? Creating Strategy Tips, Tools & Cheats! William Gladhart, MBA-M
  • 3. Why is Social Media Important to a Small Business or Entrepreneur? 300+ Million Users in North America 1+ Billion Globally 95+ Trillion Email sent in 2009 500+ Million Facebook Users Worldwide 126 Million Blogs & Online RSS Feeds 10 Billion Tweets since 2006 10 Million Tweets already in 2010
  • 4. Social Media & Web 2.0 Two Way Communication & Interaction Personal Dialogue & Communities Mobile Devices & Smartphones
  • 5. What is Social Media Marketing? Enables Others to Advocate FOR Your Business Through Compelling Content Turning Passive Consumers into Active Participants Causing Consumers & Followers to take Action (Buy Product/ Service) Innovative Strategies for Return on Investment (ROI) & Alternative Revenue Streams
  • 6. Facebook is Second Largest Online Community in US
  • 7. Social Networks & RSS RSSbloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
  • 8. Blogging Why Blog? Online Metrics & Searchability 42% Adult Population Read Blogs Daily, Only 5% Actually Write
  • 9. Why Tweet? Get Over It, Get on Twitter, Become @____ Analytics Tracking Trending Topics #TT & # Discussion Forums & Chat Promoted Tweets
  • 10. Social Media News & Bookmark Sites
  • 11. Road Map for Creating SM Strategy Planning & Research Consumer Interaction A Priority Over Products Inventory of Online Assets Identify Desired Outcomes Start Small & Slow, with Strategy & Deliberation Key Performance Indicators (KPI) Crisis Management Plan
  • 12. Start with the 5M’s
  • 13. Rings of Social Influence
  • 14. Tips for Managing Online Criticism Try Not to be HURT Differentiate Complaints vs. Venting If you are WRONG, Apologize! Share How You are Going to ‘Do It Better’ with Consumers Seize the Opportunity
  • 17. Free Twitter Resources TweetStats.com
  • 19. Tools & Trends Make Consumers Happy SM Time Commitment 30 Listening 60 Connecting 30 Publishing/ Writing 3 SM Trends 2010-11 CRM Customer Relationship Mgmt Mobile Devices Velvet Rope Communities Social Media is a TOOL Voice & Tone Creating Friction in a Frictionless Environment Build Quality, Real Relationships Invest in Community
  • 20. Questions Will Gladhart True North Marketing & Music will.gladhart@gmail.com www.true-northmusic.com