Amy Rosenberg's presentation from 2018 Engage Conference in Portland. Learn how to use public relations to help Search Engine Optimization (SEO) and digital marketing.

1. PR Your Way to the
Top of Google
Amy Rosenberg
Veracity
Engage Conference
@AmyRosenberg #EngagePDX

2. @AmyRosenberg
Who Cares?
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“The hard links to get,” Matt Cutts, former
head of web spam at Google.

3. Most Press is Online
Traditional mediums all have websites
@AmyRosenberg #EngagePDX

4. Check Your Backlinks
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5. What to do with Backlinks
• Understand what media links you have
• Share those pages to help increase their value.
• Ask to have “nofollow” links changed to “follow.”
• Some sites use follow-links in the author bio.
• See what media links your competitors have
• Start your media target list.
• If there is something missing from your link profile
• Go back and ask for the link!
• If they don’t link out, do you even want to pitch them?
@AmyRosenberg #EngagePDX

6. @VeracityMKTG
Same for SEMpdx

7. Same for OSE
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8. Top Three Ways to Land PR
• Contributed Articles
• News Announcements
• Visuals
@AmyRosenberg #EngagePDX

9. @AmyRosenberg
• Save the content you are writing
• Pitch the idea or just write the article
• It can’t be all about you!
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Contributed Articles

10. News Announcements
@AmyRosenberg #EngagePDX

11. ● HR news
● Remodels/new offices/construction news
● New services/products
● New research/science
● Awards/lists
● Events
● Community involvement
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News Announcements
@AmyRosenberg

12. #EngagePDX
The Perfect Example
@AmyRosenberg

13. Visuals
• Photos & Videos: Paint the visual
• Invite them to “capture the visual”
• Send photo with photo caption if
they don’t come
#EngagePDX@AmyRosenberg

14. Print
@AmyRosenberg
Print Reporters
vs. Digital Editors
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15. TV
@AmyRosenberg
TV Reporters
vs. Digital Producers
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16. Tools
@AmyRosenberg #EngagePDX

17. Tools
● Find updated lists of
top media outlets
(newspapers &
magazines) by country
and state
● Free
● Find media contacts in a
specific field or location
● Free but have to
upgrade for contact info
● Find journalists on
Twitter by beat, media
outlet and region
● Free
#EngagePDX@AmyRosenberg

18. Tools
Awardzee
Searchable Corporate Awards from A to Zee “ED CALS”
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19. Want to learn more?
PR Talk Podcast
@AmyRosenberg #EngagePDX

20. Questions?
VeracityAgency.com
Presentation images from Unsplash
#EngagePDX