1. +
Health, Wellness & Wearables
Tsahia Hobson
April 24, 2017
Tsahia Hobson @Tsahia

2. +
Vator Splash Health, Wellness &
Wearables
 March 23, 2017
 San Francisco, CA
 Vator brings together startup companies, angel investors and
others interested in entrepreneurship.
 Conferences in Los Angeles and San Francisco
 Featured healthcare startup pitches, angels, VC’s,
entrepreneurs, etc.
Tsahia Hobson @Tsahia

3. +
This happened… on March 23
Tsahia Hobson @Tsahia

4. +
Why Digital Health?
Digital health is the
convergence of digital
and genomic
technologies with
health, healthcare,
living, and society to
enhance the efficiency
of healthcare delivery
and make medicines
more personalized
and precise.
Tsahia Hobson @Tsahia

5. + And because…$$$
Tsahia Hobson @Tsahia

6. +
The Future of Health & Medicine
 Digital Medicine
 Precision Medicine
 Nanomedicine
 Genomics
 Artificial Intelligence
 Connected Health
 Machine Learning
 Augmented Reality
 Proactive Medicine not Episodic
& Reactive Medicine
 Internet of Medical Things IoMT
/ IoT – Internet of Things
 Disrupt where healthcare
happens  At home
 From Analytics to 
Predictalytics
Tsahia Hobson @Tsahia

7. + Think exponentially …. ’ables
technologies
 Shock’ables
 Hear’ables
 Sleep’ables
 Breath’ables
 Sweat’ables
 Shake’ables
 Shirt’ables
 Protect’ables
 Inside’ables
 Train’ables
 Track’ables
Tsahia Hobson @Tsahia

8. +
Healthcare is not a Science
Problem it’s an Information
Problem
- Thomas Goetz
Tsahia Hobson @Tsahia

9. +
Interoperablity & How do we Assess
all of this Data?
 Clinical Data
 Device Data
 Imaging Data
 Genomics Data
 Immunoprofiling Data
 Amazon Echo, Google Home,
IBM Watson
 Chatbots – AI (Facebook, Vida)
 Behavior change through
incentives (payers & pharma)
 Empowered patient
 Clinicians monitoring patient
data & actionable insights
 FICO Score/Wellness Score
 Mobile technology & IoMT
Types of Data Digital Health Technology
Tsahia Hobson @Tsahia

10. +
GrandRounds – Scaling Data
 Patients
 Employers
 Providers
 Grand Rounds combines world-class
medicine, consumer technology and
data science to make high-quality
care accessible to all of your
employees. More than expert
opinions, Grand Rounds delivers
measurably better outcomes and ROI
throughout the care cycle.
Tsahia Hobson @Tsahia

11. +
Staying human while
becoming immortal
 Capture 60-70% of major risks for
cancer and heart disease.
 Remote devices and monitoring will
impact the field of medicine.
 Physicians consider it wrong to do
tests on “healthy” people when 1 in 40
are not healthy.
 Definition of health hasn’t changed
since the Middle Ages –
 Predicting disease through MRI
Imaging & Genomics
 Muscle Mass a good predictor of how
well you’ll age
Tsahia Hobson @Tsahia

12. Tsahia Hobson @Tsahia

13. +
Consumerization of
Medical Devices
Areas for Disruption
• Complex conditions
- Limited access
- Broken Trust
Tsahia Hobson @Tsahia

14. +
Bigfoot Biomedical
 Founders son was diagnosed
with Type 1 Diabetes.
 Best that the world had to offer
was ”pretty appalling”
 PCPs treating this disease and
too few endocrinologists.
 The phone is the most impactful
human/machine interface.
 Challenges are Security &
Hacking
 Class 3 medical device –
investors say it’s too risky.
Tsahia Hobson @Tsahia

15. +
Wellness as a Service
How do the pieces fit together?
Tsahia Hobson @Tsahia

16. +
Startup Trends – Healthcare Coaching &
Humans
Omada Health
Vida Health
Welltok
BigHealth
Tsahia Hobson @Tsahia

17. + Health Coaching for Behavior
Change
 Vida Health – Pick your health goals, coaching style, and availability—and
we will instantly match you with Vida coaches that can best help and
support you. Select a coach, then schedule a time for a comprehensive
health consultation over phone or video.
 Omada – We help employers and health plans tackle chronic disease in
the most engaging, effective, and scalable way possible.
 Welltok – Optimizing Health, Maximizing Rewards. Using data to create a
more personalized health experience for the individual. Tested with IBM
Watson – ask questions, get answers, the AI gets smarter. #complex
 BigHealth & Sleepio – Evidence based behavioral therapies with a focus
on mental health, automating and making therapies scalable and as
effective as drugs. Using sleep as a marker to predict other health
conditions.
We need AI but we still need humans.
Tsahia Hobson @Tsahia

18. +
Is this just data techy stuff?
 Social determinants of health
 Claims data – trends and analysis
 Shopping patterns – using consumer data mixed with clinical data to
predict health outcomes
 Voting behavior
 Age - Older individuals are having better outcomes (Omada Health)
 Literacy skills
 Type of Insurance
 Language & Ethnicity
Companies are looking at clinical data but other stuff
too.
Tsahia Hobson @Tsahia

19. +
Competitions!
Trends:
• Blood Pressure Monitoring
• Diagnostics – Microfluidics
• Personalized Treatment Plans
• Behavior Change
• Machine Learning
Tsahia Hobson @Tsahia

20. +
Orphidia
(Device – Soon)
 Integrated Microfluidics
Platform
 Lab-grade Performance at the
Micro Scale
Tsahia Hobson @Tsahia

21. +
Catalia Health with Mabu (her)
 Pharmaceuticals – Optimized Outcomes
 Healthcare Systems – Care Continuation
 Assisted Living – Being There
 Machine Learning - She provides
tailored conversations to each patient
that evolve over time.
 Data Data Data!!
Tsahia Hobson @Tsahia

22. +
Amicomed
(Service)
 Italian company
 Digital platform (algorithms) that empowers
people to master their BP, and increase
physician quality of care.
 Data is self-recorded and interventions are
personalized based on data.
 Combination of BP monitoring & personalized
lifestyle intervention.
Tsahia Hobson @Tsahia

23. +
Tsahia Hobson @Tsahia

24. +
Blumio
Runner Up!
 Cuffless continuous blood
pressure monitor that sits
passively on the upper arm
(better than wrist).
 Measures Pulse Wave Velocity,
sensor uses radiowaves to
detect BP on a beat to beat
basis.
 A new set of Intellectual
Property – they are developing
their sensory device
 Blumio cuff is as accurate as
traditional ambulatory cuff
 Testing at UCSF to prepare for
FDA filing - 2018 launch
 Aims to replace all ambulatory
blood pressure monitoring
systems.
 Target Market: patients who have
had a serious cardiac event,
pregnant women at risk for
hypertension and people who are
occasionally hypertensive.
Features What’s Next?
Tsahia Hobson @Tsahia

25. +
Iris Plans
Winner!
 Iris Plans offers discussions with a
facilitator in your home, through video
conferencing and online tools.
 We help you create a plan that guides
important, complex decisions.
 We securely distribute your plan and
official documents to anyone who needs it,
including loved ones and your doctors.
Tsahia Hobson @Tsahia

26. +
Thank You!
 Any Questions?
Tsahia Hobson @Tsahia