New technology and improved processes have brought the cost and complexity of video marketing so it is now accessible to organizations of all sizes.
This presentation is packed with helpful tips, examples, and statistics that show how video marketing can help improve all your marketing efforts: SEO, email, and social media.
Production challenges:Overshoot ratio: 60:1 to 100:1DRM clearances for logos (eg on clothing), locations, etcLarge cos spend $ Millions in lawsuits, hard to trackMust re-license to re-use produced contentAudio licensingVideo specialties: high speed cameras for slo-mo, 2k, 4k, stereoscopic 3D, vFX“Film look” – telecine, color LUTs, balance grade, etc.Hard to later modify & re-use