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History of Advertising
- 2. Ground zero…
- 3. “ You Can Have Any Color As Long As It Is Black ”
- 5. “ Killers versus Poets”
- 10. 1912 1923 (Kodak) 1927
- 11. 1886
- 12. 1886 1880 1904
- 13. 1905 1907 1920
- 14. 1929 1935 1939
- 15. 1914 1918
- 16. 1919 1922
- 17. 1923
- 18. 1924 1925
- 19. 1927 1929
- 20. 1918
- 21. 1923 1926
- 22. 1918 1919
- 23. 1902
- 24. 1925 1928
- 25. 1925 1936
- 26. 1922 1926
- 27. 1932 1930
- 28. 1930
- 29. 1930 1932
- 30. 1945
- 31. 1937 1936
- 32. 1937 1946
- 33. 1926 1929
- 34. 1931 1947
- 35. 1950’s “ After World War II society had to settle back for a moment before it picked up the 20th century.” Stella Blum
- 36. Marketing for the masses…
- 40. “ Television is the triumph of machine over people. ”
- 45. 1950 1951
- 46. 1951 1953
- 47. 1954 1954
- 48. 1950
- 49. 1951 1952
- 50. 1956 - 1957
- 51. 1955 - 1956
- 52. 1951 1955
- 53. 1954 1959
- 54. 1954
- 55. 1950 1958
- 56. 1954
- 57. 1955
- 58. 1956
- 59. 1954 - 1955
- 60. 1957
- 61. 1955 1951
- 62. 1957 1959
- 63. 60’s “ Don't trust anybody over thirty! ” Jack Weinberg
- 67. 1960
- 68. 1960 Mc Donalds
- 69. 1960 - 1961
- 70. 1962 - 1963
- 71. 1964 – 1965
- 72. 1966
- 73. 1967
- 74. 1968
- 75. 1962
- 76. 1968
- 77. 1960
- 78. 1961 - 1962
- 79. 1960 - 1961
- 80. 1961 - 1964
- 81. 1964 - 1969
- 82. 1960
- 83. 1961 - 1962
- 84. 1963
- 85. 1962 - 1965
- 86. 1965 - 1967
- 88. 1966
- 89. 70’s “ I find your lack of faith disturbing. ”
- 90. “ The battle is in the consumers mind”
- 94. 1976 1972 1971 1971
- 95. 1970
- 96. 1971
- 97. 1971
- 98. 1970
- 99. 1970
- 100. 1971
- 101. 1975
- 102. 1978
- 103. 1979 Wonderbra
- 104. 80’s "You'll never look at music the same way again"
- 105. The search for “cool”
- 111. 1989
- 112. 1982
- 113. U.S. Army, 1981
- 114. 1989
- 115. Apple Computer, 1984
- 116. 1984
- 117. 1987
- 118. Nike 1983
- 119. 1987
- 120. 1988
- 121. Lee Cooper 1987
- 122. 90’s “ Just do it!”
- 123. Need for integration
- 128. 1998 1992 1995
- 129. 1993
- 130. 1993
- 131. 1994
- 132. 1994
- 133. 1993
- 134. 1991
- 135. 1991
- 136. 1992
- 137. 1993
- 138. 1994
- 139. 1989
- 140. 1989
- 141. 1991
- 142. 1991
- 143. 1991
- 144. 1991
- 145. 1992
- 146. 1992
- 147. 1992
- 148. 1992
- 149. 1994
- 150. 1996
- 151. 1996
- 152. Apple 1997
- 153. 2000’s
- 154. And the era of “dialogue”…
- 156. OLD MARKETING PRODUCT PACKAGING DISTRIBUTION CRM ADVERTISING CONSUMER What’s Next in Marketing
- 157. MODERN MARKETING PRODUCT PACKAGING DISTRIBUTION ADVERTISING CONSUMER CRM What’s Next in Marketing
- 159. 76% of consumers don’t believe that companies tell the truth in advertisements Yankelowich,2006 FUTURE LAB I AM THE MEDIA
- 160. ONLY 14% TRUST ADS CREATING BUZZ
- 161. 69 % INTERESTED IN AD BLOCKING TECHNOLOGIES CREATING BUZZ
- 162. LAW OF FEW 10% INFLUENCE PURCHASING BEHAVIOR OF OTHER 90% CREATING BUZZ
- 163. Marketing landscape
- 164. 2001 2007 2005 2004 1999 2006 2005
- 179. 2008
- 185. Thank you Tuğçe Esener http://www.linkedin.com/in/tugceesener