Soumettre la recherche
Mettre en ligne
History of Advertising
•
Télécharger en tant que PPT, PDF
•
512 j'aime
•
204,411 vues
T
Tugce Esener
Suivre
Business
Formation
Affichage du diaporama
Signaler
Partager
Affichage du diaporama
Signaler
Partager
1 sur 185
Télécharger maintenant
Recommandé
The evolution of the advertising industry.
The evolution of the advertising industry.
Heleen Mills
Advertising and its history
Advertising and its history
sagarikagolder
History of advertising - Mad Men and Women through the years
History of advertising - Mad Men and Women through the years
Kenton Larsen
Advertisement - Classifications and Evolution
Advertisement - Classifications and Evolution
Manoj Kumar
history of advertising
history of advertising
mckmk
History of advertising
History of advertising
JordanBrookes13
Advertising and types of advertising
Advertising and types of advertising
ankithkadri
Evolution of advertising
Evolution of advertising
Lahari Rao
Recommandé
The evolution of the advertising industry.
The evolution of the advertising industry.
Heleen Mills
Advertising and its history
Advertising and its history
sagarikagolder
History of advertising - Mad Men and Women through the years
History of advertising - Mad Men and Women through the years
Kenton Larsen
Advertisement - Classifications and Evolution
Advertisement - Classifications and Evolution
Manoj Kumar
history of advertising
history of advertising
mckmk
History of advertising
History of advertising
JordanBrookes13
Advertising and types of advertising
Advertising and types of advertising
ankithkadri
Evolution of advertising
Evolution of advertising
Lahari Rao
David Ogilvy A History Of Advertising
David Ogilvy A History Of Advertising
Sarah O'Farrell
Evolution of ads
Evolution of ads
Cheldy S, Elumba-Pableo
The Creative Brief: An Introduction
The Creative Brief: An Introduction
edward boches
History of advertising
History of advertising
Rajlaxmi Bhosale
Creative Advertising
Creative Advertising
Teaching Excellence
Strategic Planning In Advertising
Strategic Planning In Advertising
Griffin Farley
Advertising campaign.ppt
Advertising campaign.ppt
Gurjit
How to Develop Creative Advertising Strategy
How to Develop Creative Advertising Strategy
Jul Ahn
History of advertisement (india)
History of advertisement (india)
cotek temitayo
Creative Brief Example
Creative Brief Example
Anshuman Mahapatra
Burberry`s PR strategy
Burberry`s PR strategy
Marlena Bräu
History of advertising (world and indian)
History of advertising (world and indian)
James Lester Marak
O&m ppt
O&m ppt
Ashwin Kumar
History of indian advertising
History of indian advertising
Pranav Kumar Ojha
How to write a Creative Brief
How to write a Creative Brief
Luis Delgado
Advertising+campaign..
Advertising+campaign..
BOOPATHI J
Bbdo big idea_today
Bbdo big idea_today
Leslie Turley
Functions of advertising and Objectives of advertising
Functions of advertising and Objectives of advertising
Rajlaxmi Bhosale
Advertisement presentation
Advertisement presentation
Megha Jain
Elements of good advertisement
Elements of good advertisement
Bonfire Ads
The Evolution of Advertising: How Consumers Won the War for Their Attention
The Evolution of Advertising: How Consumers Won the War for Their Attention
HubSpot
Advertising History
Advertising History
Meeri Sild
Contenu connexe
Tendances
David Ogilvy A History Of Advertising
David Ogilvy A History Of Advertising
Sarah O'Farrell
Evolution of ads
Evolution of ads
Cheldy S, Elumba-Pableo
The Creative Brief: An Introduction
The Creative Brief: An Introduction
edward boches
History of advertising
History of advertising
Rajlaxmi Bhosale
Creative Advertising
Creative Advertising
Teaching Excellence
Strategic Planning In Advertising
Strategic Planning In Advertising
Griffin Farley
Advertising campaign.ppt
Advertising campaign.ppt
Gurjit
How to Develop Creative Advertising Strategy
How to Develop Creative Advertising Strategy
Jul Ahn
History of advertisement (india)
History of advertisement (india)
cotek temitayo
Creative Brief Example
Creative Brief Example
Anshuman Mahapatra
Burberry`s PR strategy
Burberry`s PR strategy
Marlena Bräu
History of advertising (world and indian)
History of advertising (world and indian)
James Lester Marak
O&m ppt
O&m ppt
Ashwin Kumar
History of indian advertising
History of indian advertising
Pranav Kumar Ojha
How to write a Creative Brief
How to write a Creative Brief
Luis Delgado
Advertising+campaign..
Advertising+campaign..
BOOPATHI J
Bbdo big idea_today
Bbdo big idea_today
Leslie Turley
Functions of advertising and Objectives of advertising
Functions of advertising and Objectives of advertising
Rajlaxmi Bhosale
Advertisement presentation
Advertisement presentation
Megha Jain
Elements of good advertisement
Elements of good advertisement
Bonfire Ads
Tendances
(20)
David Ogilvy A History Of Advertising
David Ogilvy A History Of Advertising
Evolution of ads
Evolution of ads
The Creative Brief: An Introduction
The Creative Brief: An Introduction
History of advertising
History of advertising
Creative Advertising
Creative Advertising
Strategic Planning In Advertising
Strategic Planning In Advertising
Advertising campaign.ppt
Advertising campaign.ppt
How to Develop Creative Advertising Strategy
How to Develop Creative Advertising Strategy
History of advertisement (india)
History of advertisement (india)
Creative Brief Example
Creative Brief Example
Burberry`s PR strategy
Burberry`s PR strategy
History of advertising (world and indian)
History of advertising (world and indian)
O&m ppt
O&m ppt
History of indian advertising
History of indian advertising
How to write a Creative Brief
How to write a Creative Brief
Advertising+campaign..
Advertising+campaign..
Bbdo big idea_today
Bbdo big idea_today
Functions of advertising and Objectives of advertising
Functions of advertising and Objectives of advertising
Advertisement presentation
Advertisement presentation
Elements of good advertisement
Elements of good advertisement
En vedette
The Evolution of Advertising: How Consumers Won the War for Their Attention
The Evolution of Advertising: How Consumers Won the War for Their Attention
HubSpot
Advertising History
Advertising History
Meeri Sild
10 Things CEOs Need to Know About Design
10 Things CEOs Need to Know About Design
Jason Putorti
A Brief History of Advertisement
A Brief History of Advertisement
Ishraq Dhaly
History of Advertisements
History of Advertisements
Fiza Miah
History of tv advertising
History of tv advertising
hannahknipe5
The History of Advertising Technology
The History of Advertising Technology
Clearcode
Johnnie Walker Brand Audit
Johnnie Walker Brand Audit
Rob Noble
Presentation online-advertising-toolbox
Presentation online-advertising-toolbox
neworganizingist
Ideal Brand Plan
Ideal Brand Plan
Beloved Brands Inc.
Brand Plan Workshop
Brand Plan Workshop
Beloved Brands Inc.
Ogilvy PR 360 DI Twitter Webinar
Ogilvy PR 360 DI Twitter Webinar
guestfd8f1
Breaking through the clutter: Using content, analytics and paid to achieve RO...
Breaking through the clutter: Using content, analytics and paid to achieve RO...
22squared
Future of Connected TV_Mindshare
Future of Connected TV_Mindshare
Mindshare
Facebook APIs: There's More Under the Hood than Anyone Knows
Facebook APIs: There's More Under the Hood than Anyone Knows
22squared
The Death of the Primary Shopper
The Death of the Primary Shopper
22squared
10 trends to shape 2016
10 trends to shape 2016
David Yeend
High Road Capital Partners Keynote @ Deal Sourcing Conference
High Road Capital Partners Keynote @ Deal Sourcing Conference
David Teten
Direct Marketing for Propagation
Direct Marketing for Propagation
Griffin Farley
BBH Hive Societal Marketing
BBH Hive Societal Marketing
Griffin Farley
En vedette
(20)
The Evolution of Advertising: How Consumers Won the War for Their Attention
The Evolution of Advertising: How Consumers Won the War for Their Attention
Advertising History
Advertising History
10 Things CEOs Need to Know About Design
10 Things CEOs Need to Know About Design
A Brief History of Advertisement
A Brief History of Advertisement
History of Advertisements
History of Advertisements
History of tv advertising
History of tv advertising
The History of Advertising Technology
The History of Advertising Technology
Johnnie Walker Brand Audit
Johnnie Walker Brand Audit
Presentation online-advertising-toolbox
Presentation online-advertising-toolbox
Ideal Brand Plan
Ideal Brand Plan
Brand Plan Workshop
Brand Plan Workshop
Ogilvy PR 360 DI Twitter Webinar
Ogilvy PR 360 DI Twitter Webinar
Breaking through the clutter: Using content, analytics and paid to achieve RO...
Breaking through the clutter: Using content, analytics and paid to achieve RO...
Future of Connected TV_Mindshare
Future of Connected TV_Mindshare
Facebook APIs: There's More Under the Hood than Anyone Knows
Facebook APIs: There's More Under the Hood than Anyone Knows
The Death of the Primary Shopper
The Death of the Primary Shopper
10 trends to shape 2016
10 trends to shape 2016
High Road Capital Partners Keynote @ Deal Sourcing Conference
High Road Capital Partners Keynote @ Deal Sourcing Conference
Direct Marketing for Propagation
Direct Marketing for Propagation
BBH Hive Societal Marketing
BBH Hive Societal Marketing
Similaire à History of Advertising
Advstrateg
Advstrateg
Peter Smirnov
Ad history-1229939866891115-1
Ad history-1229939866891115-1
avagianoumaria
Ad history
Ad history
Mohit Singla
Ad history-loads of ads great
Ad history-loads of ads great
Westhatchmediastudies
Communication Strategy - Advertising prologue (1)
Communication Strategy - Advertising prologue (1)
Loukas Petrounias
The Cold War between Digital and Traditional.. A Prospectus of what will Happen.
The Cold War between Digital and Traditional.. A Prospectus of what will Happen.
MediaSci
Yr11 advertising west hatch shorter
Yr11 advertising west hatch shorter
J Thrasher
History of Advertising: Important Milestones
History of Advertising: Important Milestones
uptightepicurea39
Should-Read Books For Anyone in Advertising
Should-Read Books For Anyone in Advertising
The Voice
Kwiz biz finals 2017
Kwiz biz finals 2017
Noyel Sebastian
The First 20,000 Years of Advertising
The First 20,000 Years of Advertising
Helen Klein Ross
Julie roehm | Inspiring the next generation of storytellers
Julie roehm | Inspiring the next generation of storytellers
JulieRoehm
Marketing Management By Philip Kotler
Marketing Management By Philip Kotler
Logesh Kumar
4th articleNo Logo Taking Aim at the Brand Bullies By NAOMI .docx
4th articleNo Logo Taking Aim at the Brand Bullies By NAOMI .docx
gilbertkpeters11344
Advertising Practitioners
Advertising Practitioners
lucybs25
I Am The Media
I Am The Media
Alain Thys
Media Critique
Media Critique
Disha Pawar
Media timeline for advertising
Media timeline for advertising
Patryk-W
AD 216: Lecture 4
AD 216: Lecture 4
Gina Asaro-Collura
Taglines that were most influential
Taglines that were most influential
Nikhil Narayan
Similaire à History of Advertising
(20)
Advstrateg
Advstrateg
Ad history-1229939866891115-1
Ad history-1229939866891115-1
Ad history
Ad history
Ad history-loads of ads great
Ad history-loads of ads great
Communication Strategy - Advertising prologue (1)
Communication Strategy - Advertising prologue (1)
The Cold War between Digital and Traditional.. A Prospectus of what will Happen.
The Cold War between Digital and Traditional.. A Prospectus of what will Happen.
Yr11 advertising west hatch shorter
Yr11 advertising west hatch shorter
History of Advertising: Important Milestones
History of Advertising: Important Milestones
Should-Read Books For Anyone in Advertising
Should-Read Books For Anyone in Advertising
Kwiz biz finals 2017
Kwiz biz finals 2017
The First 20,000 Years of Advertising
The First 20,000 Years of Advertising
Julie roehm | Inspiring the next generation of storytellers
Julie roehm | Inspiring the next generation of storytellers
Marketing Management By Philip Kotler
Marketing Management By Philip Kotler
4th articleNo Logo Taking Aim at the Brand Bullies By NAOMI .docx
4th articleNo Logo Taking Aim at the Brand Bullies By NAOMI .docx
Advertising Practitioners
Advertising Practitioners
I Am The Media
I Am The Media
Media Critique
Media Critique
Media timeline for advertising
Media timeline for advertising
AD 216: Lecture 4
AD 216: Lecture 4
Taglines that were most influential
Taglines that were most influential
Dernier
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
kapoorjyoti4444
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Falcon Invoice Discounting
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Admir Softic
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon investment
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
PanhandleOilandGas
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
P&CO
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
dlhescort
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
rwgiffor
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
kapoorjyoti4444
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
Phases of Negotiation .pptx
Phases of Negotiation .pptx
nandhinijagan9867
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
Dernier
(20)
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Cheap Rate Call Girls In Noida Sector 62 Metro 959961乂3876
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Phases of Negotiation .pptx
Phases of Negotiation .pptx
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
History of Advertising
1.
2.
Ground zero…
3.
“ You Can
Have Any Color As Long As It Is Black ”
4.
5.
“ Killers versus
Poets”
6.
7.
8.
9.
10.
1912 1923
(Kodak) 1927
11.
1886
12.
1886 1880 1904
13.
1905 1907 1920
14.
1929 1935 1939
15.
1914 1918
16.
1919 1922
17.
1923
18.
1924 1925
19.
1927 1929
20.
1918
21.
1923 1926
22.
1918 1919
23.
1902
24.
1925 1928
25.
1925 1936
26.
1922 1926
27.
1932 1930
28.
1930
29.
1930 1932
30.
1945
31.
1937 1936
32.
1937 1946
33.
1926 1929
34.
1931 1947
35.
1950’s “ After
World War II society had to settle back for a moment before it picked up the 20th century.” Stella Blum
36.
Marketing for the
masses…
37.
38.
39.
40.
“ Television is
the triumph of machine over people. ”
41.
42.
43.
44.
45.
1950 1951
46.
1951 1953
47.
1954 1954
48.
1950
49.
1951 1952
50.
1956 - 1957
51.
1955 - 1956
52.
1951 1955
53.
1954 1959
54.
1954
55.
1950 1958
56.
1954
57.
1955
58.
1956
59.
1954 - 1955
60.
1957
61.
1955 1951
62.
1957 1959
63.
60’s “ Don't
trust anybody over thirty! ” Jack Weinberg
64.
Question of “ethics”
65.
66.
67.
1960
68.
1960 Mc Donalds
69.
1960 - 1961
70.
1962 - 1963
71.
1964 – 1965
72.
1966
73.
1967
74.
1968
75.
1962
76.
1968
77.
1960
78.
1961 - 1962
79.
1960 - 1961
80.
1961 - 1964
81.
1964 - 1969
82.
1960
83.
1961 - 1962
84.
1963
85.
1962 - 1965
86.
1965 - 1967
87.
88.
1966
89.
70’s “ I
find your lack of faith disturbing. ”
90.
“ The battle
is in the consumers mind”
91.
92.
93.
94.
1976 1972 1971
1971
95.
1970
96.
1971
97.
1971
98.
1970
99.
1970
100.
1971
101.
1975
102.
1978
103.
1979 Wonderbra
104.
80’s "You'll never
look at music the same way again"
105.
The search for
“cool”
106.
107.
108.
109.
110.
111.
1989
112.
1982
113.
U.S. Army, 1981
114.
1989
115.
Apple Computer, 1984
116.
1984
117.
1987
118.
Nike 1983
119.
1987
120.
1988
121.
Lee Cooper 1987
122.
90’s “
Just do it!”
123.
Need for integration
124.
125.
126.
127.
128.
1998 1992 1995
129.
1993
130.
1993
131.
1994
132.
1994
133.
1993
134.
1991
135.
1991
136.
1992
137.
1993
138.
1994
139.
1989
140.
1989
141.
1991
142.
1991
143.
1991
144.
1991
145.
1992
146.
1992
147.
1992
148.
1992
149.
1994
150.
1996
151.
1996
152.
Apple 1997
153.
2000’s
154.
And the era
of “dialogue”…
155.
156.
OLD MARKETING PRODUCT
PACKAGING DISTRIBUTION CRM ADVERTISING CONSUMER What’s Next in Marketing
157.
MODERN MARKETING PRODUCT
PACKAGING DISTRIBUTION ADVERTISING CONSUMER CRM What’s Next in Marketing
158.
159.
76% of consumers
don’t believe that companies tell the truth in advertisements Yankelowich,2006 FUTURE LAB I AM THE MEDIA
160.
ONLY 14%
TRUST ADS CREATING BUZZ
161.
69 %
INTERESTED IN AD BLOCKING TECHNOLOGIES CREATING BUZZ
162.
LAW OF FEW
10% INFLUENCE PURCHASING BEHAVIOR OF OTHER 90% CREATING BUZZ
163.
Marketing landscape
164.
2001 2007 2005
2004 1999 2006 2005
165.
166.
167.
168.
169.
170.
171.
172.
173.
174.
175.
176.
177.
178.
179.
2008
180.
181.
182.
183.
184.
185.
Thank you Tuğçe
Esener http://www.linkedin.com/in/tugceesener
Télécharger maintenant