Presentation for the Highland Business Women Club at the Drumossie Hotel, Inverness.

1. Social Media for Business David Sim and Rene Looper

2. Social Media is people having conversations online

4. Marketing Developing relationship with customers, partners, suppliers. 14% vs 74%

5. Monitoring Leads, Reputation Management, Product Development

8. Human Face, Connecting with Community, Product Promotion, R&D, Customer Support

10. Research, Reputation Management

11. In June.... 350 million active users! 1 in 3 adults.

13. Second only to Google as search engine

14. Uploading is free

15. Return on Investment

16. Social Media is like teen sex Everyone wants to do it No one knows how When it's finally done there is surprise it's not better Avinash Kaushik Analytics Evangalist, Google

20. Participate in new conversations

22. Reduction in time spent solving problems

23. Reduction in cost of sales

24. Increase in leads

25. Number of influencers mentioning business

26. Number of followers in Canada

28. Number of hits

30. [email_address] [email_address] facebook.com/davidrsim facebook.com/renelooper