This document provides tips on how businesses can make the most of free social media and web tools to engage customers and maximize marketing returns. It discusses tools from Google, such as Alerts, Analytics, Maps and Webmaster tools that can help businesses monitor engagement. It also provides facts about TripAdvisor, the largest travel review site, and how businesses can manage reviews to get more feedback. The overall message is that social media allows customers and businesses to have online conversations that can benefit marketing if used properly.

1. Social Media and Tourism Advisors Make more money out of the internet. David Sim Rene Looper How to make the most of free & easy to use web tools

2. How to make the most of free & easy to use web tools

3. How to make the most of free & easy to use web tools This is us: David Sim Who are you?

5. Social Media is like teen sex Everyone wants to do it No one knows how When it's finally done there is surprise it's not better Avinash Kaushik Analytics Evangalist, Google

10. How to make the most of free & easy to use web tools Google tools: Alerts Analytics Maps Other SEO tips Dashboard Add url Webmaster tools Ads

14. Add URL

16. How to make the most of free & easy to use web tools Google tools: Alerts Analytics Maps Other SEO tips Dashboard Add url Webmaster tools Ads

17. How to make the most of free & easy to use web tools

24. Lunch!

26. Social Media or Web 2.0 is people having conversations online

27. 14% vs 78%

34. Thank you! David and Rene 4TM Social Media for Business www.4tm-services.com