1. Your Business

2. Your Business
#

3. What are your advertising needs?
Advertise on the Search Network
Google, Ask & Other Search Partners
Advertise on the Content Network
Blogs, Websites

6. Ad’s Anatomy

7. Common terms

8. Keywords

9. AdGroups
Keywords
Meditation Guru
Meditation Lessons “Meditation”
AdGroup
Meditation Music
“Silva Meditation”
AdGroup

10. campaign
AdGroups
Meditation
Silva Meditation Campaign-SMBH1-US
New Meditation
Campaign-SMBH1-UK

11. The mechanism
Search
Content

13. Bid on Keyword($) + Quality Score = Ranking
Search Network

14. Bids
Healing- 0.2$/Click
$/Click
Silva Method- 0.3$/Click
Why? Silva- 0.5$/Click
To beat your Meditate- 1.5$/Click
competitor
Meditation- 1$/ Click

15. quality score
Healing- 3/10
Silva Method- 6/10
Silva- 5/10
Meditate- 4/10
Meditation-5/10

16. Bid on Keyword($) + Quality Score = Ranking
Search Network

17. Bid on Keyword($) = Ranking
Bid on the Website($)= Ranking
Bid on the Topic($)= Ranking
Content Network

18. Targeting- Content Network
Keywords Websites Topics
Healing- 0.2$/Click www.purposefairy.com Religion
Silva Method- 0.3$/Click www.gmail.com Science
Silva- 0.5$/Click www.youtube.com Philosophy
Meditate- 1.5$/Click www.seomoz.com Astronomy
Meditation- 1$/ Click www.meditation.com Politics

19. Search vs content
Content- Less weightage to Quality Rating
Search- More weightage to Quality Rating
Content- More Scale, More Costly
Search- Less Scale, Less Costly

20. Priorities of objectives
Get more Clicks
Get more Leads
Get more Sales

21. Priorities of objectives
Get more Clicks
Get more Leads
Get more Sales

22. More Clicks
Write a Good Ad
Bid on the Popular Keywords
Bid on Popular Websites
Bid Higher than Competitors

23. Priorities of objectives
Get more Clicks
Get more Leads
Get more Sales

24. Getting more leads
Bid on the Targeted Keywords
Bid on Related Websites
Avoid Tough Competitors

25. Priorities of objectives
Get more Clicks
Get more Leads
Get more Sales

26. more sales
Game Changer
Build for Profitable Keywords
Build on Profitable Websites
Might not be most Lead/Click Generating
Keywords/Websites

27. Creating Your Own
Campaign

28. Creating Your own campaign
Locations- UK/US/WW
Languages you want to Target
Devices- Tablets, PCs, Mobile
Network- Search or Display
Bidding Option- Cost Per Click,Cost Per Impr.
Default Budget- 20$/Day

29. finding keywords & adgroups
Google Keyword Tool
Amazon.com
Wordstream.com

30. AdGroups
Group the AdGroups logically
Put your bids on each of the AdGroups

31. create ads

32. create ads
Use correct Vocabulary
No extra use of Punctuation marks
Can’t Use words like - “Click”
Can’t make false claims

33. create Landing pages
Must have good navigation
Must be legally permissible to sell the product
Must use Testimonials
Must not use spammy language

34. Start the campaign
Put billing details
Wait for Google to Approve your Ads
Monitor Results & Optimize
Get Started :)

35. Cheers!
Q&A