A local flooring franchise implemented a corporate marketing campaign with a $40,000 budget that yielded no sales and a net loss. Art of Design was hired to design a new localized campaign. They identified key target demographics and tested a smaller campaign offering 50% off area rugs with flooring purchases. This localized campaign had a total cost of $4,500 and generated $50,000 in new sales, yielding a return on investment of 1100% and a net gain of $44,500.