Future of Media and Opportunities for Technology Companies
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7 key trends that shaped 2016 and will offer opportunities for technology companies in the future
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Future of Media and Opportunities for Technology Companies
- 1. Future of Media 7 key technology trends
- 2. Shift of advertising revenues to tech giants
- 3. Over the past 5 years, newspaper have lost 50% of advertising revenues
- 4. Google & Facebook have 76% of US Advertising market (and growing) Source : Internet Trends Report 2016
- 5. Ad-blockers will force industry to create better, higher quality advertising experiences
- 6. Huge opportunity for mobile advertising market Source : Internet Trends Report 2016
- 7. Smart & creative advertisers can create huge impact on mobile 220 million views on Snapchat in 1 day
- 8. Social media stars attract huge marketing budgets 150.000 – 300.000$ per post Kendall Jenner, Cara Delevingne, and Gigi Hadid 160 million followers
- 9. New technology driven solutions link brands with models
- 11. Increasing news consumption via Social Media
- 12. Social media are rapidly becoming the primary source of news
- 13. 4 out 10 people in Belgium consume news via Facebook Source : Reuters Institute for the study of journalism - Digital News Report 2016
- 14. The Times experiments with viral video on social media to attract new paid subscribers 1.7M Views 3.2M Views
- 15. Rapid evolution towards (live) video
- 16. Fast evolution of Video Viewing to Real-Live Source: Internet Trends Report 2016
- 17. Fast growth of User-Shared video views on Facebook and Snapchat Source: Internet Trends Report 2016
- 18. Source: Internet Trends Report 2016
- 19. Conversational interfaces introduce new paradigm
- 20. Messaging platforms grow rapidly Source: Internet Trends Report 2016
- 23. Quartz
- 24. CNN on messenger ChatBot
- 25. Emotion Measurement is the hot new frontier
- 28. What happens in your body while reading? https://youtu.be/Oa5Odoc0ICg
- 29. Vloggers are the new rock-stars
- 30. PewDiePie
- 33. Artificial Intelligence will help create better, more personalized experiences
- 34. Data storage costs have dropped significantly
- 35. Mass data intelligence solutions now available
- 36. Deep Learning: general purpose AI outperforms humans https://youtu.be/SUbqykXVx0Ahttps://youtu.be/V1eYniJ0Rnk
- 37. Spotify personalized playlists highly popular • Discover Weekly • 40 million unique users since launch in July 2015 • 5 bio tracks streamed • Works best in 25-34 age group Source: Techcrunch 25/5/2016
- 38. Computers not yet smart enough to measure quality
- 39. Twipe About us
- 40. Our mission is to help publishers engage more readers on mobile platforms and monetize their premium content
- 41. Every day at 4AM our MorningCheck proactively checks the quality and availability of your newspapers
- 42. Our NextGen technology allows to create stunning and easy- to-read digital publications available on all platforms
- 43. We have the most complete set of tools to manage all your digital publications and send out notifications
- 44. Twipe helps you to convert your readers into subscribers and integrate your monetization model
- 45. Our EngageReaders analytics module provides your editorial team with daily editorial insights
- 46. Our SCRUM development and modular product offer help you to transform your business in an agile and lean way
- 47. • 100% automatic processes and HTML cross-platform technology allow for cost efficient distribution
- 48. • Our international team combines entrepreneurial spirit, excellent delivery and deep industry knowledge
- 49. Leading newspaper publishers in France, Belgium and The Netherlands are using our technology Regional Daily Newspaper Print Circulation : 103.000 ePaper Circulation: 17.000 National Daily Newspaper 16 regional editions Print Circulation : 255.000 ePaper Circulation : 31.000 Further References:
- 50. 0 1000000 2000000 3000000 4000000 5000000 6000000 7000000 8000000 9000000 10000000 2011 2012 2013 2014 2015 Publication Downloads NB 0 500000 1000000 1500000 2000000 2500000 3000000 3500000 4000000 4500000 5000000 2012 2013 2014 2015 Publication Downloads HBVL Twipe enables fast growth for our customers Regional Daily Newspaper Print Circulation : 103.000 ePaper Circulation: 17.000 National Daily Newspaper 16 regional editions Print Circulation : 255.000 ePaper Circulation : 31.000
- 51. Contact us contact@twipemobile.com +32 16 23 53 94 Follow us on LinkedIn Twitter Facebook
Editor's Notes
- Kendall Nicole Jenner is an American fashion model and television personality. Originally known for appearing in the E! reality television show Keeping Up with the Kardashians. Cara Jocelyn Delevingne is an English fashion model and actress. She signed with Storm Model Management after leaving school in 2009. Jelena Noura "Gigi" Hadid is an American fashion model and television personality. She was named one of the 12 rookies in Sports Illustrated's annual swimsuit issue in 2014.
- Messenger has 900 million monthly users.
- Felix Kjellberg PewDiePie Maker Studios (Disney) 49 million subscribers on YouTube Video reviews 12 mio USD income
- Rhett McLaughlin and Charles Lincoln Neal III have more than 8 million subscribers with their Good Mythical Morning series, which parodies breakfast news programmes. The comedy duo, who both have engineering degrees and have been friends since childhood, have made nearly half their fortune through sponsored content deals, which includes shooting ridiculous and humorous commercials for businesses. Genius when you think about it.
- After taking the reins in late 2013, Mosseri’s big initiative was to set up what Facebook calls its “feed quality panel.” It began in summer 2014 as a group of several hundred people in Knoxville whom the company paid to come in to an office every day and provide continual, detailed feedback on what they saw in their news feeds. (Their location was, Facebook says, a “historical accident” that grew out of a pilot project in which the company partnered with an unnamed third-party subcontractor.) Mosseri and his team didn’t just study their behavior. They also asked them questions to try to get at why they liked or didn’t like a given post, how much they liked it, and what they would have preferred to see instead. “They actually write a little paragraph about every story in their news feed,” notes Greg Marra, product manager for the news feed ranking team. (This is the group that’s becoming Facebook’s equivalent of Nielsen families.) Within months, Mosseri and his team had grown so reliant on the panel’s feedback that they took it nationwide, paying a demographically representative sample of people around the country to rate and review their Facebook feeds on a daily basis from their own homes. By late summer 2015, Facebook disbanded the Knoxville group and began to expand the feed quality panel overseas. Mosseri’s instinct was right: The news feed algorithm had blind spots that Facebook’s data scientists couldn’t have identified on their own. It took a different kind of data—qualitative human feedback—to begin to fill them in.