An introduction to #SEO: Search engine optimization, commonly referred to as SEO, is an umbrella term for a whole range tasks you perform both on and off your #website. The goal is to attract the attention of the search engines with your website. This presentation shares some tips on how to do this effectively

1. What is SEO?
A Beginner’s
Guide

2. WHAT’S A
WEBSITE STRATEGY?
It’s working out:
- WHO you are targeting
- WHAT you are selling
- HOW you’re going to make those sales
What is SEO?
The goal is to attract the attention of the
search engines with your website.

3. GOOD SEO PRACTICE

4. Good SEO practices mean that your
website will rank well for the niche
and market you are targeting.

5. SEO MARKETING
IS NECESSARY

6. If you want your site to rank well, you need to put
most of your SEO efforts into providing information
that is useful and relevant for your audience.

7. OPTIMIZE YOUR IMAGES

8. Good SEO practice for images is often
overlooked by many website owners.
If you follow some
simple steps,
you’ll be getting
extra SEO
goodness that
your competitors
are probably
overlooking.

9. 1. Provide ALT-tags for all
your images

10. 2. Write SEO friendly
file names

11. 3. File size

12. KEYWORDS

13. 1.Finding Good Keywords
Your SEO strategy starts with identifying good keywords.

14. 2. Using keywords
If you’re writing content for your industry and
audience, you’ll naturally use the keywords
that your visitors are be searching for.

15. 3. Tips for using keywords
Instead of targeting words or short phrases, target long
phrases, sentence fragments and whole sentences.

16. 4. Keywords and your blog
A blog gives your audience a reason to keep coming
back to your site for more new content.

17. FOR SEO

18. Another way
of learning
some of the
dark arts of
SEO is to take
an online
course.

19. SEO

20. If you do decide to pay a
company to do SEO for you,
make sure you get a clear
understanding of exactly
what they’re going to do in
return for your money.

22. • SEO is organic traffic
• Create Consistent, clear and user-friendly content
• Optimise your images
• Use keyword tools for inspiration but no keyword
stuffing
• Write for your humans first, not for the search engines.
• Get credible backlinks to your website
LET’S SUMMARISE

23. DID YOU FIND THESE
STEPS USEFUL?
Read the full post here:
http://yourwebtoolkit.com/
Click the link. It works!