Media studies evaluation

1. Evaluation Question 2
How does your media product represent particular social
groups?

2. Research and How I Applied it:
My target audience is 16-25 year old males, similar to the target audience
of NME, so to represent this in my magazine, I had to create a
stereotypical style of magazine that would be associated with that age
group.
To do this I used black, red and grey/white for my colour scheme because
red in particular is the colour that you associate with young men of that
age group. I have continued this colour scheme throughout all three of my
pages to maintain continuity and create a clear house style. Additionally, I
used quite a messy and “grungy” font style because this would also make
someone looking at the magazine automatically think that it was aimed at
young men.
In terms of the artist I put on my front cover, I thought I would have a
female artist because it’s another stereotype that young men of that age
think about girls all the time, so I felt this would be appropriate. I have also
used quite simplistic makeup for her and dressed her in a black top, as well
as asking her to only smile slightly. If I had put her in a flowery dress and
smiling, then the genre of my magazine might have been misconstrued
and it would look more like it was a pop magazine targeted at females
more than males.

3. Continued
Since the demographic group that I chose in my research was the “e”
group, the pricing of my magazine had to represent this, because I
couldn’t charge a lot for a magazine that’s targeted at students who
earn minimum wage or don’t even have a job. So to represent this, I
have priced my magazine at £2.00 and made it a monthly magazine as
this should make the price more reasonable for my targeted
demographic group.
To represent my audience further, I added a banner at the top of the
front cover advertising to win tickets to Leeds Fest because according
to my reader profile, my target audience enjoy going to gigs and
festivals so I made sure to include both articles about festivals, and
competitions to win tickets to a festival.
In terms of my double page spread, I have also represented my target
audience by writing the article in a Q+A format as this is easier to
read, and stereotypically, males of the age I am targeting don’t like to
have to sit and read a huge block of text, so I thought I would break
the text up and make it much easier to read.