1. PERSONAL BRAND EXPLORATION
Tyler Purdom
Project & Portfolio I: Week 1
February 4th, 2022

2. Born in Gainesville and raised in Ocala, Florida.
I was introduced to the world of sports from an
early age. My father was a diehard Dallas
Cowboys fan. After graduating High School in
2017, I enlisted in the Marine Corps. Over my
four years of service, I spent time in Japan and
Southern California. Now I am ready to pursue
my purpose of becoming a sports personality. I
want to be a part of creating the next generation
of sports fans. I want to make an impact on that
fan's life same in the same way that the world of
sports had on me.
IDENTITY
Picture of You
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3. PROFESSION
Potential Job Titles:
• News Analysts, Reporters, and
Journalists
• Broadcast Announcer and Radio
Disc Jockey
• Entertainers and Performers, Sports
and Related Workers
The Entertainer:
While quality research is an expectation of the profession, my
passion for sports allows me to dive into each opportunity with
an open and eager mind. This same passion drives me to
convey my own excitement through my research and the
addition of my own personal experiences. I also enrich my
entertainment presence by building humor into my material.
On-Camera Opinionist for FOX sports 1
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4. Hiring officials at sports media organizations, Talent acquisition managers at ESPN and FOX Sports.
TARGET AUDIENCE
Lorne Segall
Outreach Plan:
• I will research the greater Montreal area and the
company Octagon.
• I plan on connecting with him through Linkedin. I will try
to break the ice by discussing football, since he is an
Eagles fan.
• I will email Lorne within a week of our first discussion
via Email.
PROFILE
PICTURE Talent Acquisition Manager at
Octagon
Evan Massey
Outreach Plan:
• I will research the companies he has worked with, as
well as the one he created.
• I will be using Linkedin again for this individual
• After the first conversation, I will reach out in one to two
weeks via email.
PROFILE
PICTURE CEO at NFL Analysis Network
Kevin McDonnell
Outreach Plan:
• I will talk with Gus Ramsey about him, since they are
connected on Linkedin
• I would see if Gus Ramsey could put in a good word for
me. If not, then I would reach out on Linkedin.
• I would follow up with Kevin via email one to two days
later, since ESPN is a much larger company.
PROFILE
PICTURE Talent Acquisition at ESPN

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• I will produce sports content tailored towards the veteran
community on multiple social media platforms.
• I will post an average of two to four videos a month.
Averaging about 500 views every two week.
Mid Term: (2027)
• I will move towards working for an established company or
organization that operates within a diverse media market.
• I will reach out to all members of my network, linking up with
as many connections (minimum of 5) as I can relating to
companies such as Fox Sports and ESPN.
Long Term: (2032)
• I will be working as an A-team opinionist for Fox Sports 1.
• I will monitor the reactions and reviews of my audience in
order to adjust my content towards what will be the most
entertaining for them. I will be aiming for a minimum of 80%
positive feedback from by audience. The average will come
from what my rating are on a day-to-day basis.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Mechanically Inclined
SOFT
HARD
Novice / Adept / Expert
Proficient in Premier Pro Novice / Adept / Expert
Working with a deadline Novice / Adept / Expert
Communication skills Novice / Adept / Expert
Telecommunications
SOFT
HARD
Novice / Adept / Expert
Proficient in Rundown Creator Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Coordination Novice / Adept / Expert

7. I will create a show that tells the history of major
moments in sports. I will do this with the help of the
animation genre. I will also provide insight from my
personal experience as a sports fan in order to relate to
my audience. I will be entertaining enough to where you
will want to tune in every time I'm on air.
PROMISE

8. CREDENTIALS
Work Experience:
• United States Marine Corp (2017-2021)
• American Eagle Outfitters (2021)
• McDonalds Employee(2021-present)
Education:
• Dan Patrick School of Sportscasting, B.S., Full Sail University (2023)
Awards:
• Good Conduct Medal (USMC)
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9. COMPETITION
Nicolas McAllister
Industry Experience:
• MUY, Junior Business Intelligence
Analyst (2018-2019)
Education:
• Sportscasting Bachelors of Science, Full Sail University
Leadership Experience:
• Junior Business Intelligence Analyst at MUY (2018-
2019)
Skills and Proficiencies:
• Sales - 0 endorsements
• SQL - 0 endorsements
• Advertising - 0 endorsements
Tyler Purdom
Overall Online Presence:
• 252 Connections, banner image is customized,
Headshot is clear and professionally done, Profile is
planned out but short, No published articles, Is active
on other social media sites but they are not linked to his
profile, URL is not customized.
• Grade: Average, 60 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• United States Marine Corps (2017-
2021)
• American Eagle Outfitters (2021)
• McDonalds (2021-2022)
Education:
• Sportscasting Bachelors of Science, Full Sail University
Leadership Experience:
• Non-Commissioned Officer (2019-2021)
Skills and Proficiencies:
• Microsoft Word - 0 endorsements
• Microsoft PowerPoint - 0 endorsements
• Diesel Engine - 0 endorsements
Overall Online Presence:
• 25 connections, banner image is customized, Do not
currently have a headshot but the picture is
professional, work experience is laid out in detail, No
published articles, Social media accounts are not
linked, URL is not customized.
• Grade: Average, 55 out of 100

10. COMPETITION
Kameron Brice
Noteworthy Experience:
• Rollins Broadcasting (2019-2021)
Tyler Purdom
HEADSHOT HEADSHOT
Industry Experience:
• Multimedia Journalist - WDTV
• Sports Reporter – Nuts and Bolts
Sports LLC
Education:
• Sportscasting Bachelors of Science, Full Sail University
• Bachelor of commerce, Crown College
Skills and Proficiencies:
• Broadcast Journalism - 2 endorsements
• Sports Writing - 1 endorsement
• Entertainment - 3 endorsements
Overall Online Presence:
• 500+ Connections, Banner image is customized,
Headshot is very professional, Profile is very detailed
and laid out well, No published articles, Social media
accounts are not linked, URL is customized.
• Grade: Superior, 90 out of 100
Industry Experience:
• United States Marine Corps (2017-
2021)
• American Eagle Outfitters (2021)
• McDonalds (2021-2022)
Education:
• Sportscasting Bachelors of Science, Full Sail University
Leadership Experience:
• Non-Commissioned Officer (2019-2021)
Skills and Proficiencies:
• Microsoft Word - 0 endorsements
• Microsoft PowerPoint - 0 endorsements
• Diesel Engine - 0 endorsements
Overall Online Presence:
• 25 connections, Banner image is customized, Do not
currently have a headshot but the picture is
professional, Work experience is laid out in detail, No
published articles, Social media accounts are not
linked, URL is not customized.
• Grade: Average, 55 out of 100

11. BRAND POSITION
For innovative and resourceful companies who want to
relate to today's generation of Sports fan. I provide a
unique perspective as that of a military veteran because I
have witnessed diversity and worked in it all the same. I
have worked alongside countless individuals from many
walks of life. Because of this, I have at least a broad
description of a modern sports fan and what they seek in
sports entertainment.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sports Industry Networking And Career Conference
‣ Feb 25th-26th, 2022 | Washington D.C.
• SportsPro OTT Summit USA
‣ March 8th-9th, 2022 | New York, NY
• SXSW Online - Sports
‣ March 11th-20th | Online
Digital Marketing
• Primary Content: I will produce quick 3-to-5-minute videos covering
the latest sports news of the day. Formatted in a way similar to that
of Tik Tok and Instagram
• Primary Tools: I plan on using YouTube, Twitter, Instagram, and
Linkedin to distribute this content to potential opportunities.
• Website: I will link my website in within all of my content and
simplify my website into an easy to view portfolio. Containing my
best work overall and my own personal experiences in the
industry.
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13. PROFESSIONAL DEVELOPMENT
Mentor
• I am looking for someone who has experience and
technical knowledge within the industry as well as the
respect of their peers. End of 2022
Formal Education
• Dan Patrick school of Sportscasting, Full Sail University
(2021 – 2023)
Technical Skills
• Media Relations: Public Relations Training- PRSA, May
2023
• Summer 2022 FOX Sports Internship Program- FOX
Corporation, June 20th, 2022 – August 12th, 2022
• Internship at WESH 2 News- WESH 2, August 2022
Soft Skills
• Learn about time management – Skill Share, April 2022
• Coordination - Coursera, May 2022
• Transform your confidence and self-esteem - Udemy,
June 2022

14. Tyler Purdom
You know how most of the analytical world on sports talk shows is dominated by former
players and coaches? Well, what I do is produce and manage my own content that
emulates that of a sports talk show, but one that is tailored to relate to the everyday
person. In fact, We ensure that our content explains everything the average fan wants to
know in three to five minutes. Because we know if they want to know more than they will
just change the channel to something else anyways.
Picture of You
Goes Here

15. REFERENCES
Brice, K. (2022) Kameron Brice.
https://www.linkedin.com/in/brice2/
DeRue, S. & Sytch, M. (2022) 03.01—Coordination.
https://www.coursera.org/lecture/leading-teams/03-01-
coordination-sxgQZ
Fox Corporation. (2022) Summer 2022 FOX sports internship.
https://www.linkedin.com/jobs/view/2901833467/?eBP=NotAva
ilableFromMidTier&refId=3Ve4iUBcOJ3OZm00feS%2Bbw%3D
%3D&trackingId=9Dj3lzlloMto61tgD1uwpQ%3D%3D
Massey, E. (2022) Evan Massey.
https://www.linkedin.com/in/evan-massey-420235a9/
McAllister, N. A. (2022) Nicolas Arciniegas McAllister.
https://www.linkedin.com/in/nicolas-arciniegas-mcallister/
McDonnell, K. (2022) Kevin McDonnell, MBA.
https://www.linkedin.com/in/kevinjmcdonnell/
O*NET. (2020) Entertainers and performers, sports and related
workers, all other. https://www.onetonline.org/link/summary/27-
2099.00
O*NET. (2020) Broadcast announcers and radio disc jockeys.
https://www.onetonline.org/link/summary/27-3011.00
O*NET. (2020) News analysts, reporters, and journalists.
https://www.onetonline.org/link/summary/27-3023.00
Parys, J. (2017) Transform your confidence and self-esteem—
Complete course. https://www.udemy.com/course/confident/
PRSA. (2022) Media relations: Public relations training.
https://apps.prsa.org/Learning/Calendar/list/category/106/medi
a_relations
Score and Change. (2022) Sports business conferences.
https://www.scoreandchange.com/sports-business-
conferences/
Segall, L. (2022) Lorne Segall, SHRM SCP.
https://www.linkedin.com/in/lornesegall/ ‘
WESH 2. (2016) Internships at WESH 2 news.
http://files.wesh.com/internships.html
Wiztek, T. (2022) Boost your productivity: Essential time
management skills. https://www.skillshare.com/classes/Boost-
Your-Productivity-Essential-Time-Management-
Skills/1260505322