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Ruth Sims - Co-design to generate innovative ideas

This talk will discuss a research project undertaken to investigate whether co-design involving end-users (in this case people commuting to and from work) generates more ideas, and more innovative and novel ideas, than email participation only. The work concerned generating ideas to reduce single occupancy car travel on the commute to and from the university campus. Involving people in focus groups, interviews as well as questionnaires was more time-consuming and labour-intensive, but resulted in greater completion of the process and more innovative solutions being generated. Participants involved in the co-design reported finding it very interesting and informative to learn about each other’s commutes, and more importantly, the reasons why people made the commuting decisions that they did.

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Ruth Sims - Co-design to generate innovative ideas

  1. 1. Welcome to UCD2012 Sponsored by Supported by
  2. 2. Saturday 10th November 2012, 11.30am Dr Ruth Sims Co-design to generate innovative ideas Thi s doc ument and i t s c ont ent i s Copyri ght ©2012 [ s peaker nam and UCD UK Li m t ed. e] iLoughborough Design School
  3. 3. Co-design to generate innovative ideas Dr Ruth Sims Loughborough Design School
  4. 4. Co-design to generate innovative ideasThe project - Ideas in Transit  Tracy Ross & Val Mitchell, Loughborough Design SchoolLoughborough Design School
  5. 5. Co-design to generate innovative ideasThe project - overview  Travel planning: move towards public engagement  What does this involve?  Questionnaires  Consultation documents  Focus groups  Citizen’s juries  Visioning exercises  Workshops  Difficulties with public engagement  Apathy  Poor turn-out  Dominating agendas  Entrenched views  Negativity  How effective the methods areLoughborough Design School
  6. 6. Co-design to generate innovative ideasThe project - why co-design? “Co-operative, continuous process bringing everyday people together with design professionals to find new and better ideas for daily life” (Scott et al, 2009).  Interactive, deliberative approach  Effective in generating novel ideas  Participants are engaged and actively involvedLoughborough Design School
  7. 7. Co-design to generate innovative ideasThe animation http://www.youtube.com/watch?v=pCzIx5N-3m4&feature=plcpLoughborough Design School
  8. 8. Co-design to generate innovative ideasAims  Generate more ideas  Generate more innovative ideas  Generate a wider breadth/type of ideasLoughborough Design School
  9. 9. Stage Co-design group Non-co-design groupPre-study questionnaire & Received & returned by Received & returned byonline survey on approach to email/internet email/internetproblem solvingStorytelling 20-30min face-to-face N/A interview, main points produced as text and photo ‘story sheet’ and checked with participant for accuracyIdea-generation 2hour session with 4 stages Received and returned by typical of the co-design email (typical of a traditional process: travel plan survey approach) -Context setting -Story sharing -Problem definition -Idea generationPost-study questionnaire Received and returned by Received and returned by email emailEvaluation of methods & 10min face-to-face interview 13 Received and returned bypayment given questions email 3 questions Loughborough Design School
  10. 10. Co-design to generate innovative ideasStoryboardsLoughborough Design School
  11. 11. Co-design to generate innovative ideasBarriers and enablesLoughborough Design School
  12. 12. Co-design to generate innovative ideasNumber of unique ideas generated in each groupLoughborough Design School
  13. 13. Co-design to generate innovative ideasInnovativeness of ideas in local contextLoughborough Design School
  14. 14. Co-design to generate innovative ideas Comparison of types of ideas generated by both groupsDfT (2011) Highest in Co-design group Equal in Highest in control groupCategory both groupsKnowledge Comparative or personalised information Corporateand informationAwareness Experiential Promotional/awareness-raising Providing generic information Real-time information Social informationStructural Organisational (incentives/dis- OrganisationalFactors incentives) (flexi-time) Organisational Organisational (parking) (policy structure) Organisational (working at home) Services Supplementary infrastructure Town policy Transport infrastructure (environment) Transport infrastructure (modes of transport) Loughborough Design School
  15. 15. Co-design to generate innovative ideasConclusions  Engagement  Generation of ideas (quantity)  Generation of ideas (innovation)  Generation of ideas (types)Loughborough Design School
  16. 16. Co-design to generate innovative ideas Thank you Any questions? r.e.sims@lboro.ac.ukLoughborough Design School
  17. 17. Welcome to UCD2012 Sponsored by Supported by