UFI Education FM - Taipei 2010 - Paul Woodward
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How to organize webinars for the exhibition industry. By: Paul Woodward, Regional Manager, UFI Asia/Pacific, Hong Kong, China
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UFI Education FM - Taipei 2010 - Paul Woodward
- 1. Webinars / virtual education and the exhibition industry Paul Woodward Taipei 3rd March 2010
- 2. 3rd March 2010 2
- 3. We are at a very early stage in the evolution of these technologies / forms of interaction… There is no reason that they shouldn’t succeed in the medium-term, but much of what we see today will not succeed. 3rd March 2010 3
- 4. Multiple channels • Dedicated webinar software • Podcasts – Video – Audio • Simple slide sharing • Social networks • Fully-fledged virtual meetings • ‘Mash-ups’ of 2 or more of these 3rd March 2010 4
- 5. None yet seems entirely to do the job effectively… …particularly for an industry structured as the exhibition industry is 3rd March 2010 5
- 6. Dedicated webinar software 3rd March 2010 6
- 7. …on the way there 3rd March 2010 7
- 8. But… • Heavily reliant on professionalism of presenters. – No lengthy, empty pauses with rustling papers – Well-rehearsed presentations – without the distraction of a live audience, a poorly-rehearsed presentation is even more painful than usual. • Ideally needs several levels of activity to engage audience. – Built-in polling and interactive discussion tools. – Parallel Twitter streams for more public sessions. – Other? • Normally needs to be available well beyond the initial life of the event. 3rd March 2010 8
- 9. Life after the event 3rd March 2010 9
- 10. Video replay… 3rd March 2010 10
- 11. …is slow and not very exciting 3rd March 2010 11
- 12. Video Can be powerful…but very hard to do well 3rd March 2010 12
- 13. The great… 3rd March 2010 13
- 14. The not so great… • http://www.youtube.com/watch?v=v7tTqcvLx O0&feature=player_embedded 3rd March 2010 14
- 15. The audio-only approach 3rd March 2010 15
- 16. Examples from our industry 3rd March 2010 16
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- 18. 3rd March 2010 18
- 19. Exhibitor training 3rd March 2010 19
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- 22. Lessons from all this • What works – Top speakers – Very professional production standards – Backed by a great ‘brand’ – Highly dispersed audience • Seems to be working for exhibitor training in the US • But what of really international audiences with multiple time zones to deal with? • What that means – Budgets – Backed by large potential audience – This is not a DIY business – Medium-sized companies can probably not do this by themselves. • Role for associations: national and international. • Role for effective businesses. 3rd March 2010 22
- 23. Thank you paul@bsgasia.com 3rd March 2010 23