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FOUNDATIONS OF STRATEGIC MARKETING MANAGEMENT Marketing 3349
Strategic Marketing Management ,[object Object],[object Object],[object Object],[object Object]
A Company’s Business ,[object Object],[object Object],[object Object],[object Object]
A Company’s Mission ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Company’s Business Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Converting Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
S.W.O.T. Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product-Market Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bases for Strategy Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bases for Strategy Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy Selection ,[object Object],[object Object],[object Object],[object Object],[object Object]
Designing The Marketing Mix ,[object Object],[object Object],[object Object],[object Object]
Budgeting of Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Budgeting of Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reformulation and Recovery Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reformulation and Recovery Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reformulation and Recovery Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ethics and Social Responsibility ,[object Object],[object Object],[object Object]
 

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Foundations