The document provides tips for conducting deep dive interviews to obtain key information. It recommends talking like the subject, sequencing questions from general to specific, asking about specific examples, peer comparisons, projections, quantities, changes over time, and clarifying responses. The document advises against asking survey-style questions that are leading, presumptive, insulting, biased, or useless. Interviewers should obtain detailed information by skillfully questioning subjects.
![[object Object],Interviewing Tactic 1](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)