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UKSG 2012
The Future Role of the Agent
Frans van Ette – Director BD
Agenda


The agent’s challenge

From one-directional to multiple choice

Pressures in the value chain

Swets answer

Examples of our changing role:
       Accucoms
       Mendeley
Traditional Agent



Publisher - an
additional channel to
                                                                                Library - the provision of
market plus the
                                                                                a single point of
provision of
                                                                                purchasing content and
administration
                                                                                related services
efficiencies and services
around the selling
transaction




              Swets Information Services - Improving The Delivery And Use Of Knowledge                  3
Is the traditional agent role still attractive?
  Is there still value in administrative                ✔         Libraries
  services?
                                                        ? ✔ Publishers (large vs. others)
  Is the market opportunity big                         ✔        Market Size
  enough?
                                                                Growth
  Are current capabilities good enough                  ✔        Print
  for the future?
                                                        ✖        Electronic/Big deals




              Swets Information Services - Improving The Delivery And Use Of Knowledge      4
Are there additional opportunities?




         Swets Information Services - Improving The Delivery And Use Of Knowledge   5
Simple value chain in the old world




            Simple flow from user to content


            •User goes to library

            •Library goes to subscription agent

            •Subscription agent goes to publishers
The world we live in:
New complicated structures in the e-world
Same same, but different:


It’s still about the content and the user




but with new players, new models, new expectations, new rules
……and still changing
Institutional pressures



Increasing international competition

Reducing funds for research

Increasing student numbers and decreasing government funding

Competition from commercial accredited institutions

Pressure on “objective value” scientific progress

Publish or Perish

Government that wants to steer
Author and student pressures




The feared H-Index!

Student loans
Common library challenges




           Swets Information Services - Improving The Delivery And Use Of Knowledge   12
Shares of publishers are not doing well




             Swets Information Services - Improving The Delivery And Use Of Knowledge   13
And this is no exception




             Swets Information Services - Improving The Delivery And Use Of Knowledge   14
Publisher Challenges




           Swets Information Services - Improving The Delivery And Use Of Knowledge   15
This whole value chain adapting …..




             Swets Information Services - Improving The Delivery And Use Of Knowledge   16
Change requires new capabilities and new economic models




              Swets Information Services - Improving The Delivery And Use Of Knowledge   17
Agent Models




                                          Agent




                    Agent




                                                               Agent




           Swets Information Services - Improving The Delivery And Use Of Knowledge   18
Swets
Information Services                                          Accucoms


                                                              LibServ

            Swets Information Services - Improving The Delivery And Use Of Knowledge   19
Swets Service                Self Service &                             End user services
                          Technology Solutions


                                                                                            20
            Swets Information Services - Improving The Delivery And Use Of Knowledge
Services
Strenghts



•Local presence
•Local languages
•Customer contacts
•Industry expertise
•Insightful reporting
Plans for the future:




Geographical ex
LibServ


                                                                                 Corporate




          Swets Information Services - Improving The Delivery And Use Of Knowledge           25
M E N D E L E Y IN S T IT U T IO N A L
   E D IT IO N P O W E R E D B Y
              S WE TS
Patron using tools that are not “library borne”

                                                Social media:

                                                Loud
                                                Uncontrolable
                                                Come and go
                                                Copy-right?




                                                Library


                                                Quite
                                                Controlled
                                                For the long term
                                                Understanding the rules




     How to marry the needs of the user with the fundamental role of the library?
Mendeley Is

The world’s largest research database



                               +145 Million
                               user-uploaded
                               documents
Mendeley - Papers
Use the Papers tab to discover documents
Mendeley - Papers
Use the Papers tab to discover documents




  Save Documents and References to your own Library
Mendeley - Papers

The My Library tab gives a clear overview of all your documents
Mendeley Desktop

                                                 Mendeley searches within the full text PDF.




You can read, annotate, highlight or add notes to the
PDF document without opening Adobe Acrobat.
Mendeley - Groups
Mendeley & MIE

• MIE is a module developed on top of Mendeley’s exisiting
  end-user model. Created in partnership between Mendeley
  and Swets.

• Signing up for the Mendeley Institutional Edition powered
  by Swets can strengthen the role and value of the Library in
  the digital workflow of research. Not only across your
  institution but internationally as well.
MIE – Analytics
MIE – Institutional Groups



              View most published and
              most read users within your
              community
MIE – Analytics
          Real time analysis and reporting




          You can also view the Top Journals
          and Highly Read Documents
MIE – Analytics
Quickly uncover gaps in your collection




         If your library has a valid
         subscription to a title, or it is freely
         available (OpenAccess) then users
         can save the document to their
         personal libraries.

         If access is unavailable, the user can
         save a reference (Metadata) to their
         library instead.
MIE – Analytics


View which titles your members are publishing in
and at what level.
MIE – Analytics




See which users have been published most frequently
MIE – Analytics




          Use the Social tab to view all groups
          across your Institution
What Swets/Mendeley does

Providing a solution for both the library and users which:



•   Is in line with the needs of the student and researcher

     •   To organize articles

     •   Share them (collaboration)

     •   Find what’s relevant, new and trendy



•   …and adds value to the library

     •   Service which can be offered and supported by the library

     •   Which gives insight in the usage of content

     •   As well as in the popularity of researchers at the institution
Concluding


The eco-system of publishing and content delivery is changing drastically

The days of old business models and guaranteed positions are over for all

There is great opportunity for organizations that deliver value in a new e-world
Thank you



fvanette@nl.swets.com
+31651280147

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1330 mon carron 2 vanette

  • 1. UKSG 2012 The Future Role of the Agent Frans van Ette – Director BD
  • 2. Agenda The agent’s challenge From one-directional to multiple choice Pressures in the value chain Swets answer Examples of our changing role: Accucoms Mendeley
  • 3. Traditional Agent Publisher - an additional channel to Library - the provision of market plus the a single point of provision of purchasing content and administration related services efficiencies and services around the selling transaction Swets Information Services - Improving The Delivery And Use Of Knowledge 3
  • 4. Is the traditional agent role still attractive? Is there still value in administrative ✔ Libraries services? ? ✔ Publishers (large vs. others) Is the market opportunity big ✔ Market Size enough?  Growth Are current capabilities good enough ✔ Print for the future? ✖ Electronic/Big deals Swets Information Services - Improving The Delivery And Use Of Knowledge 4
  • 5. Are there additional opportunities? Swets Information Services - Improving The Delivery And Use Of Knowledge 5
  • 6. Simple value chain in the old world Simple flow from user to content •User goes to library •Library goes to subscription agent •Subscription agent goes to publishers
  • 7. The world we live in:
  • 8. New complicated structures in the e-world
  • 9. Same same, but different: It’s still about the content and the user but with new players, new models, new expectations, new rules ……and still changing
  • 10. Institutional pressures Increasing international competition Reducing funds for research Increasing student numbers and decreasing government funding Competition from commercial accredited institutions Pressure on “objective value” scientific progress Publish or Perish Government that wants to steer
  • 11. Author and student pressures The feared H-Index! Student loans
  • 12. Common library challenges Swets Information Services - Improving The Delivery And Use Of Knowledge 12
  • 13. Shares of publishers are not doing well Swets Information Services - Improving The Delivery And Use Of Knowledge 13
  • 14. And this is no exception Swets Information Services - Improving The Delivery And Use Of Knowledge 14
  • 15. Publisher Challenges Swets Information Services - Improving The Delivery And Use Of Knowledge 15
  • 16. This whole value chain adapting ….. Swets Information Services - Improving The Delivery And Use Of Knowledge 16
  • 17. Change requires new capabilities and new economic models Swets Information Services - Improving The Delivery And Use Of Knowledge 17
  • 18. Agent Models Agent Agent Agent Swets Information Services - Improving The Delivery And Use Of Knowledge 18
  • 19. Swets Information Services Accucoms LibServ Swets Information Services - Improving The Delivery And Use Of Knowledge 19
  • 20. Swets Service Self Service & End user services Technology Solutions 20 Swets Information Services - Improving The Delivery And Use Of Knowledge
  • 21.
  • 23. Strenghts •Local presence •Local languages •Customer contacts •Industry expertise •Insightful reporting
  • 24. Plans for the future: Geographical ex
  • 25. LibServ Corporate Swets Information Services - Improving The Delivery And Use Of Knowledge 25
  • 26. M E N D E L E Y IN S T IT U T IO N A L E D IT IO N P O W E R E D B Y S WE TS
  • 27. Patron using tools that are not “library borne” Social media: Loud Uncontrolable Come and go Copy-right? Library Quite Controlled For the long term Understanding the rules How to marry the needs of the user with the fundamental role of the library?
  • 28. Mendeley Is The world’s largest research database +145 Million user-uploaded documents
  • 29. Mendeley - Papers Use the Papers tab to discover documents
  • 30. Mendeley - Papers Use the Papers tab to discover documents Save Documents and References to your own Library
  • 31. Mendeley - Papers The My Library tab gives a clear overview of all your documents
  • 32. Mendeley Desktop Mendeley searches within the full text PDF. You can read, annotate, highlight or add notes to the PDF document without opening Adobe Acrobat.
  • 34. Mendeley & MIE • MIE is a module developed on top of Mendeley’s exisiting end-user model. Created in partnership between Mendeley and Swets. • Signing up for the Mendeley Institutional Edition powered by Swets can strengthen the role and value of the Library in the digital workflow of research. Not only across your institution but internationally as well.
  • 36. MIE – Institutional Groups View most published and most read users within your community
  • 37. MIE – Analytics Real time analysis and reporting You can also view the Top Journals and Highly Read Documents
  • 38. MIE – Analytics Quickly uncover gaps in your collection If your library has a valid subscription to a title, or it is freely available (OpenAccess) then users can save the document to their personal libraries. If access is unavailable, the user can save a reference (Metadata) to their library instead.
  • 39. MIE – Analytics View which titles your members are publishing in and at what level.
  • 40. MIE – Analytics See which users have been published most frequently
  • 41. MIE – Analytics Use the Social tab to view all groups across your Institution
  • 42. What Swets/Mendeley does Providing a solution for both the library and users which: • Is in line with the needs of the student and researcher • To organize articles • Share them (collaboration) • Find what’s relevant, new and trendy • …and adds value to the library • Service which can be offered and supported by the library • Which gives insight in the usage of content • As well as in the popularity of researchers at the institution
  • 43. Concluding The eco-system of publishing and content delivery is changing drastically The days of old business models and guaranteed positions are over for all There is great opportunity for organizations that deliver value in a new e-world

Editor's Notes

  1. 3-4 April 2006 UKSG 2006
  2. 3-4 April 2006 UKSG 2006
  3. 3-4 April 2006 UKSG 2006