1. Online and Still Kicking!
An Update on MOOCs and Online Learning
Heather Ruland Staines
Director
Publisher and Content Strategy
ProQuest SIPX

2. Topics
• Who and what is SIPX
• How SIPX has supported MOOCs
• Observations and lessons from our experience
• From MOOCs to other online learning initiatives

3. Who and what is SIPX

4. Origin story
[2011 PROTOTYPE TO FIX
REAL CAMPUS PROBLEMS]
[OCTOBER 2012] [APRIL 2015]
Stanford Intellectual
Property Exchange
SAVE STUDENTS MONEY
SAVE SCHOOLS MONEY
MAKE EDUCATION BETTER

5. A cloud-based web service for managing and sharing
digital course materials
What is SIPX?
– Fast and easy set up of course readings, giving real-time information to the
course creator
– Save students money – Technology recognizes and applies schools’
subscribed journals and books (20-35% savings)
– Fully copyright compliant; manages royalty payments
and permissions at scale
– Flexibly imbeds into digital platforms and existing
school workflows
– Delivers new benefits such as granular analytics and
unbundled purchasing

6. Unique perspective
Educators
Librarians
and
subscribed
resources
Platforms
and MOOC
Providers
Copyright
Agents
Publishers
and
Creators SIPX Intersects Content Trends, Higher
Education Needs and the Digital Future
• Comprehensive content coverage
• Empower teachers and students with
unbundled choices
• Apply contextual access and pricing
• Open up valuable new data
Schools
and
Bookstores
Open Sources (Open
Access, HathiTrust, CC)
Students

7. Funding
Grants, department/program
budgets
Platform and
technology
Website creation, graphic
design
Educators
Instructional Designers
Program Leads
Creating an online learning project…
Pedagogy, lecture
lessons and
assignments
Content and copyright issues
Video assets and
preparations
Scripts, rehearsals,
camera and filming,
lighting, sound
TA support
Student attention and
interaction, grading
Administration
IP ownership, legal
issues and approvals,
school policies
Outcomes/
assessment
methodology

8. How SIPX has supported for MOOCs

9. Courses Run To Date
(2013-2015)
Institutions Supported MOOC
Platforms
Disciplines
40+
20 New
10 Re-runs
17
Stanford, UT Austin
University of Melbourne
University of Glasgow
Harvard, Case Western University
Metropolitan Museum of Art
WellesleyX, HarvardX/MITX
TuftsX, SmithX, University of Notre
Dame, University of East Anglia
University of Wisconsin Madison
Ludwig-Maximilians-Universitat-
Munchen
4
edX
Coursera
NovoEd
FutureLearn
Including:
Computer Science
History
Philosophy
Nutrition
Sociology
Education
Health
Business
Materials Science
…
Zero-dollar Paid Readings TOTAL
2013 4,462 10,024 14,486
2014 23,098 16,184 39,282
2015 6,756 10,562 17,318
2016 2,408 1,410 3,818
TOTAL 36,724 38,180 74,904
Transaction
Level
Data set – SIPX-supported MOOCs
Course
Level

10. Characteristics of content selected by MOOCs
Readings per MOOC
• Range: From 1 reading to 24 readings
• Median: 9.5 readings (average 12 readings)
Type of reading (complete academic independence to instructor)
• 42% from journals; 46% from books
• Selected from 53 different publishers and 5 independent
authors
• Self-generated readings used in 3 MOOCs (course notes,
eBook)

11. New moves by publishers
Context- or geography-based pricing
• 25 of 53 publishers and authors participated in differential
pricing
• Discounts ranged from 50%-100% off list price
• Most common discount was 50% off for purchasers from
developing nations (as defined by OECD standards)
Base prices
• Base prices ranged from $0 to $22.50 per reading – reading
size, source and type varied greatly
• 18% were base price $0 readings (before any applicable
discounts)

12. Engagement from students
Transactions per course ranged from ~100 to ~15,000
Of the 74,904 transactions, students were from:
• 183 countries in total
• Top 30 countries
1 United States 28,006
2 Canada 3,427
3 United Kingdom 2,939
4 Australia 2,794
5 Spain 2,012
6 India 1,863
7 Germany 1,844
8 Brazil 1,673
9 Mexico 1,343
10 Netherlands 1,340
21 Philippines 507
22 Greece 502
23 Chile 500
24 Singapore 490
25 Turkey 489
26 China 457
27 Argentina 419
28 Poland 407
29 Austria 405
30 Denmark 403
11 France 1205
12 Italy 942
13 Rus. Fed. 907
14 Switzerland 973
15 South Africa 654
16 Colombia 607
17 Japan 578
18 Belgium 530
19 Sweden 530
20 New Zealand 510

13. Observations and lessons

14. Content Analytics are Invaluable
• For educator
– Course development
– Student retention and completion rates
• For library
– Collections development
• For publishers/creators
– Efficient market pricing
• Looking ahead…
– Content discovery and recommendations?
– Predictive data – student success factors?

15. Challenge: Putting SIPX Data in Context*
3/19/2014 143/19/2014 14
Useful data analytics
Total enrollment 32,648 30,020
Students completed 1% of coursework 5,035 8,976
Students completed 10% of coursework 1,668 2,912
Students attempted at least 1 of 3
graded essays
563 538
Students received certificate 1003 1,566
Students completing 10% who received
certificate
Over 60% Over 53%
Readings consumed by students 930 1525
*From ER&L 3/19/14 joint presentation between SIPX and UT-Austin; data released publicly by UT
Linkage between registration and content data is evolving;
correlations between content transactions and completion
rates likely exists

16. How Content is Presented Matters
Data helps find ways to improve for next iteration

17. Additional Observations
• Messaging from instructors guides students
• Discussion forums might offer insights
• Instructor “notes” generate high interest
• Students need easy way to ask for help
– SIPX support desk receives many inquires having nothing to do with SIPX
because our contact information is visible
• Understand impact of document size, payment approach
– Many, often majority, of students do not have English as a first language
– Some countries don’t have mature e-commerce systems or high bandwidth
• Plan for “perpetual MOOC” up front
– Allows dialogue with content provider at the beginning

18. From MOOCs to other online learning initiatives

19. After the MOOC
• Course can be adjusted/improved and continue forward in
better or different forms
– With quantitative and qualitative feedback
• SIPX examples: extending engagements at Stanford
(Continuing Studies) and UT (broad online learning
initiatives)
– Many other conversations around distance learning, extension
classes, high school “on-ramps’

20. Recent Developments
• More MOOC attendees in 2015 than in prior three years
combined
• Corporate Collaborations—Starbucks and ASO
• Lower Cost Masters Degrees (Georgia Tech)
• Credit for MOOCs (ASU Global Freshman Academy)
• Udacity “nano-degrees”/Coursera “specializations”
• More data on why people take MOOCs
• More data on who takes MOOCs
• Better introductory courses

21. Thank You!
Open Q&A
Action Items and Next Steps
Heather Ruland Staines
Director Publisher and Content Strategy, ProQuest SIPX
(203) 400-1716 Heather.Staines@proquest.com