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5 ways to amplify your content marketing and native advertising
What's Native Advertising, 5 Ways to Amplify Your Content Marketing VIDEO http://youtu.be/iQBty6NngNg
Presented by Chase McMichael, Co-Founder, InfiniGraph
- Wednesday, October 1, 2:00 ET -
You produce content but...no one reads it? That's a problem. Chase McMichael founded InfiniGraph 4 years ago to help companies get more eyeballs on, and leads from, their content. He has worked with companies like Oracle, Sprint, Chase Manhattan, and Hearst Corp. He has received multiple national marketing and technology awards. And in this webinar he'll teach us how to get more mileage out of our content.
In this webinar you'll learn:
How to amplify your content all the time
On and off domain content amplification
What's native advertising? Scale in context
How to mobilize your content marketing
InfiniGraph solves a problem for marketers enveloped in massive amounts of data by enabling them to identify what is truly relevant to their customers. We simplify trend identification, content amplification and empower brands to create better engagement.
Chase McMichael, CEO email@example.com 650 302 0942 @chasemcmichael @infinigraph
Drive higher engagement throughout the consumers’ path to purchase and stay TOP OF MIND
Content is omnipresent. There are no shortages of devices either. Everyone is a content creator, which adds to the noise
Most can barely consume—much less comprehend—285 pieces of content in a day. Multitasking and multiple devices is a cultural norm.
We only want to consume content relevant to us at a very specific moment in time. Tunnel vision helps us do that.
Most of us embark on an open-ended purchase path, and our content consumption patterns change daily.
Drive higher engagement throughout the
consumers’ path to purchase and stay
TOP OF MIND
WHAT AM I GOING TO GET OUT OF THIS?
• Learn how to amplify your content all the time
• On and off domain content amplification
• What's native advertising? Scale in context
• How to mobilize your content marketing
Barriers to reaching your
brand’s audience online
THE BIG PROBLEM
• Brands spent $110 Billion on Content Marketing
in the last 3 years, yet the actions being taken
on content is low. Content is siloed in web /
social / blog channels and lacks context across
all consumer touch points.
3 YEAR DISNEY POST VOLUME VS. ENGAGEMENT
Disney continues an exponential increase
in it’s content creation and post rate as
seen in the graph above.
The two graphs on the right proves
engagement from consumers liking a
Facebook post has leveled off and the
social shares are declining over the past 3
DNA OF THE CONTENT MARKETING CYCLE
Identify the content that
works best for your
Double down on what
drive the highest ROI
Promote to amplify
1. Amplification Comes From Who You’re
Who is part of your content – eBook
Room 214 - Top 50 Fashion – Digital agency partner
Brian Carter - Brand Managers Guide – influencer
eBook – Thought leader
Marketo- Medical eBook – Industry leader eBook
4. NATIVE – AMPLIFICATION
• Content is created as part of your content
• Amplify over influencers
• Amplifiy over a network
CARNIVAL – 20X CTR 5X TIME ON SITE
Publisher Content Native Hub
5. MOBILE MOBILE MOBILE
• Landing page mobile optimized
• Website mobile optimized – OR Native
• Ask the important question
• In-stream Native ads
MOBILE IS LACKING ON MOST BRANDS
Static Content Slow
Changing – limited choice
Real Time – Personalized - Trending
4 pages of
Brands are seeing up to 60% of their traffic is mobile, however, their
bounce rates are HIGH and navigation to other pages approaches ZERO
MOBILE OPTIMIZED - NATIVE INSERTION
InfiniGraph’s vector scaling and adaptive content design for any content
PUT THE USER FIRST:
− Observe what users are trying to accomplish
− Derive patterns from their behavior
− Create the content
− Features (infinite scrolling, swiping, touching) that
they do on other apps.
FOCUS ON SIMPLICITY
• Both design and user experience
• Smaller screens require simplicity is crucial.
• Remove everything superfluous
• Only show elements to the best advantage.
CONTEXT IS KING:
− Mobile is personal
− You know the users, location, contacts, calendar,
− Devices keep getting smarter.
− Information can be personalized
− Content is deliver to the right user at the right time
WANT TO LAUNCH YOUR NATIVE CONTENT?