Presentation for the workshop "Motivating Mobility Mindsets" of URBACT Annual Conference 2012.

1. MOTIVATING MOBILITY MINDSETS

2. Motivating Mobility Mindsets
Welcome to
URBACT
Conference 2012
Workshop

3. Workshop objectives
• Increase understanding of mobility in cities
– how it is or can be integrated with other city policies
– how to motivate mobility mindsets in different
stakeholder groups
• Discuss emerging concepts of urban mobility
• Highlight the importance of context:
– geopolitical, economic, demographic, social differences
• Hear your experiences of urban mobility mindsets

4. Meet the Mobility Mindsets team
• On the move…..

5. Sally

6. András

7. Paolo (with daughter)

8. Anette

9. Antonio

10. Robert

11. The story so far…..
• How do we work
towards a vision of
urban mobility in
Cities of Tomorrow?

12. Mobility Workstream aims
• To engage the URBACT community and other urban mobility
professionals in dialogue about the challenges and potential
solutions
• To identify, harness and transfer best practices from URBACT
partners, Interreg, other European Social Fund and European
Regional Development Fund
initiatives, OECD, ELTIS, EPOMM, POLIS, CIVITAS, European
Energy Agency, Eurocities, Covenant of Mayors, ICLEI, etc
• To produce suggestions for action towards practical and deliverable
solutions including European Regional Development Fund and
European Social Fund

13. Core Group 1
• London, April

14. Core Group 2
• Frankfurt, June
ECOMM Data gathering

15. ECOMM Experts
Core Group 2 Frankfurt, June

16. ECOMM

17. ECOMM filming

18. CIVITAS
Spain, September

19. Core Group 3 with expert witnesses
Budapest, November

20. Core Group 3, Budapest, November

21. Key findings so far….
• Exploit the tried and tested solutions
• Connect perceptions of mobility & quality
• Target the communication
• Create the conditions for win-win solutions

22. FOCUS: Mobility Mindsets

23. Key findings so far….
• MIND WARE
HARD WARE
SOFT WARE
• A different interpretation of smart cities?
Urban intelligence
• Tools for smarter use of resources
EU Funds 2014- 2020
Urban mobility supported by Energy Funds and EU exchange
Governance, collaborations, innovations, long term commitment

24. Example 1 Reggio Emilia
• New concepts of mobility
• Mobility Manager as
change agent
• Status in the municipality

25. Example Reggio Emilia

26. Example 2 - Mesa Redonda Madrid
• Revolt over parking policy by
neighbourhood associations
• Parking conflict created the need
for mechanism to create
consensus

27. Mesa Redonda Madrid
• Design and implement a Roundtable
– An instrument of governance beyond the specific conflict
of parking meters
• The principal challenges were :
1. to create a first framework accepted by every key
agents with regard to : composition, rules, objectives
2. get a first climate of confidence in its operations
3. consolidate this process forward

28. Permanent framework to facilitate the governance
of urban mobility

29. Mesa Redonda: Key Messages
Key elements that helped the process:
• The slogan and philosophy of “shared knowledge”, instead of the concept
of “participation”
• The application of a “phase 0”, for training and testing
• A well thought out METHODOLOGY, with very clear rules of FAIR PLAY,
especially with regard to discretion with the media and providing information
for the internal work
• The presence and support of Mobility Councillor (representing the Mayor)
• The quality & quantity of information
• The general recognition of the independence and professionalism of
Technical Secretariat (the Mobility Foundation with the support of 2 experts:
one in traffic, another in dialogue.)

31. City of Dreams or Nightmares?

33. Buzz groups
• What is your reaction to this city?
• Do you like it?
• What do you see?
• Words/phrases

34. AFTER

35. AFTER

36. AFTER

40. Group task
Work on your tables:
• What is the mobility mindset of urban stakeholders?
• What is the position of each stakeholder in relation to this change in
the city?
• What do they like or dislike about it?
• What processes or tools or arguments do you need to achieve this
vision of the city?
• What are your experiences with this process?
Help from Workstream members

41. Forbidden
• Details of technical, physical
interventions

42. Report Back
• 3 or 4 comments/ideas about each stakeholder
and tools from each table
• Write on post-its to be pinned up on the different
boards along the wall
• One rapporteur per group will feed main ideas
back

43. Conclusions
Feedback

44. City of Dreams
• Interventions undertaken:
– Street closures
– Enhancement of streets
– Freight delivery window, car parkign diet
– Introduction of free Kavalir service
– New bridges,cycle and walkways along the river
– Dedicated bus lanes, new green bus fleet
– URBANA card
– Street activities, festivals
• More info: CIVITAS ELAN: Sabina Popit, Lubjlana

45. New traffic policy
From „car oriented „ to „people oriented“
Modal shift till 2015 and 2020; goals from
traffic study: Makro-, mezo- in mikroskopska
prometna preveritev koncepta trajnostnega
prometa v Ljubljani (Guzelj, 2011*)

46. Fred Kent, Founder of Project for Public Spaces:
"If you plan for cars and traffic, you get cars
and traffic. If you plan for people and
places, you get people and places."

47. Keep pedalling… bon courage!