URX Data Scientist Delroy Cameron explains URX's approach to extracting context from Big Data at the IEEE Big Data Conference on November 1st, 2015 in Santa Clara, California.
For more information, please see the full post on the URX Blog here: http://blog.urx.com/urx-blog/2015/11/6/how-urx-derives-context-from-big-data
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Context from Big Data
1. Context from Big Data
Startup Showcase
IEEE Big Data Conference
November 1, 2015
Santa Clara, CA
Delroy Cameron, Data Scientist
@urxtech | urx.com | research@urx.com
2. People
URX has 40 people: 75%
product/eng, 25% business
Customers
URX partners with the world’s top
publisher & advertisers.
Funding
URX raised $15M from Accel,
Google Ventures, and others
Who is URX?
URX is a mobile technology platform that focuses on publisher monetization,
content distribution, and user engagement.
18. ● Tuning pyspark jobs (64 cores, 8GB Driver RAM)
● Bringing down the elasticsearch cluster
● Rejoining the union after secession (elasticsearch nodes)
● Text Cleaning (lowercasing, character encoding)
● Merging in Hadoop for dictionary creation
Things to watch out for
19. Getting started is easy.
Sign Up Download SDK Start Building
Visit http://urx.com/sign-up for more information.
I am Delroy, Data Scientist @URX
Challenges and Experiences
URX is a mobile advertising company in SF
spotify, bandsintown, lyft, seekgeek, stubhub, airbnb
Mobile App or Mobile Web
- ad from left field
create a more cohesive and relevant mobile experience
Deeplinking refers to the use of a hyperlink that links to a specific, generally searchable or indexed, piece of web content on a website
Deeplinks are important because they connect the content within one app directly to the content within another app
fansided.com to seetgeek.com
Enable developers to better monetize by linking the content within apps
Create more engagement by allowing users to convert intent into actions