Catalog shopping on touch devices can be challenging. While $270 billion is spent annually on catalog purchases, most catalogs end up as trash. Retailers need a new digital approach like Coffee Table's catalog app, which provides analytics to help attract shoppers. Coffee Table has experience in this area and works with 170 retailers.

2. Catalog Shopping on
Touch Devices

3. Ben Choi
CEO & Catalog Shopper

4. “Brad and I were
on Amazon.com for
the first time a week
ago. But we got lost.
I’ll stick to
catalogs.”
-Angelina Jolie, 2011

5. $270B
of purchases.

6. Retailers
mail a lot of
catalogs.

7. 15B catalogs
=
$15B
In paper, postage & data

8. Most go in the trash.

9. “Half the
money I spend
on advertising is
wasted; the
trouble is I don’t
know which half.”
- John Wanamaker,
Retail entrepreneur
& Postmaster General

10. Customer
Multi-
channel
retailers pay
up front
and can’t
measure Retailer
results.

11. Retailers need a
Catalog 2.0

12. Digital
Audience

17. Catalog
Analytics

18. How do we attract shoppers?

19. By making a great app
that shoppers love

20. Retailers love us too.
All 170 of them.

21. Why will we #win?
We’ve done this before
Ben (CEO)
Chris
(Chairman)
$400M

22. Ben Choi
ben@coffeetable.com