Catherine is the Head of Experience of Design at GenieBelt, a simple project management tool for construction. In her presentation, Catherine discusses what it is like to be a UX designer in a startup followed by the research and monitoring process. This goes into detail of areas including exploring context, designing flow and developing.

1. In a startup
Cat Descure , Head of Experience Design at GenieBelt

2. Exploring
context
Observing
patterns
Identifying
needs
Validating
business
opportunity
Designing
Flow
User testing Developing

3. Consultancies = flows

4. Investment
Defining
needs
Validating
business
opportunity
Exploring
context
(maybe)
Customer
requests
DevelopingDesigning
screens
Testing /
Selling
Designing
screens
Investment
Many startups ≠ flows

5. Investment
Defining
needs
Validating
business
opportunity
Exploring
context
(maybe)
Customer
requests
DevelopingDesigning
screens
Testing /
Selling
Designing
screens
Investment
Many startups ≠ flows

6. Starting as a UX designer in a startup

7. Starting as a UX designer in a startup

9. Real-time project management
for the construction industry

11. Exploring context
Observing patterns
Identifying User needs + business opportunities
Designing Flow
User testing
Developing

13. Exploring context
Observing patterns
Identifying User needs + business opportunities
Designing Flow
User testing
Developing
Development sprints

14. Exploring context

15. Exploring context

16. Observing patterns

17. Observing patterns

18. Identifying needs + Business opportunities

19. Identifying needs + Business opportunities

20. Identifying needs + Business opportunities

21. Designing flows

22. Designing flows

23. Usability tests

24. Customer feedback / Feature requests