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“Faux”cus
Groups:
Reimagining Groups to
Uncover Behavioral Insights
Elizabeth Zietlow.User Research Program Lead, Lifion by ADP
Jackie Weeks.Principal, User Research, Pepperjam
Ben Schweitzer.Senior User Experience Researcher
The origin. Session Feedback: bit.ly/CEMapping
Time.
Cost.
Unique objectives.
Reach
Time Cost
Research
Outcomes
Reach
Time Cost
Research
Outcomes
Contextual spirit.
Individual reflection.
Group energy.
Collaborative
Experience Mapping
was Born!
Keys to the method.
Session Feedback: bit.ly/CEMapping
Real people.
In the same place.
Individual + group time.
Reflective thinking.
Mapping behavior.
Moderate themselves.
Collaborative Experience
Mapping
More
Exploratory
Usability Testing
Co-DesigningContextual
Observation
More
Evaluative
Tree Testing
Stakeholder
Interviews
A/B Testing
Card Sorting
Benefits. Session Feedback: bit.ly/CEMapping
Reduced cost & time.
Quicker results.
Stakeholder engagement.
“Elizabeth, when I told you it was the most
productive UXR session – I wasn’t just saying it.
My sugar coating ability is at a rock bottom 0.
If it wasn’t good, you would have heard about it
from me :-)”
- Principal Engineer
Self-moderation.
Individual + Group.
Participant engagement.
In Practice. Session Feedback: bit.ly/CEMapping
Friend-pairs.
Swimlanes.
Layers.
Challenges.
Tips!
Session Feedback: bit.ly/CEMapping
Get teams involved.
Use materials.
Prepare worksheets.
Mid-Step aggregate.
Proof of concept.
Communicate value &
limitations.
When Not to Use.Session Feedback: bit.ly/CEMapping
Not a substitute.
Sensitive material.
Can’t co-locate.
No reflection/mapping.
Not a co-design.
Let’s try
it out!
Client: UXPA
Research Goal: Understand the
process for picking sessions.
Step 1: Individual Reflection
Step 2: Group Aggregate with
Framework
Step 3: Layer/Challenge
Task:
Map your process for
selecting UXPA 2016
sessions to attend.
? x
You Are
HereTrigger
Touchpoint Category
Smartphone/Tablet
Desktop/Laptop
Paper Program
Verbal
Timing
Trigger Before Conference At Conference
Moderator:
- Build the framework
- Encourage individual mapping on wall
- Look for emerging themes
Questions?
Session Feedback:
bit.ly/CEMapping
Thanks!
Session Feedback:
bit.ly/CEMapping

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