Coming soon

1. alpha
UX STRATEGY
FOR INNOVATION
Remko Vermeulen, VP of Product, Telefonica Alpha
remko.vermeulen@telefonica.com

2. alpha

3. Alpha focus
BIG ISSUES
BIG SOCIAL IMPACT
BIG TECH BREAKTHROUGH

4. Área
Company Name
The world is facing an epidemic of
chronic diseases, creating a huge
burden on individuals and societies

5. Área
Company Name
Healthcare costs rise
% GDP spent on healthcare, G7 average

6. Área
Company Name
Mortality
Global mortality rate per 100,000 population

7. People’s daily behaviours are
the leading cause of chronic
disease80%

8. Sleeping
well
Drinking
less
Staying
active
Eating
healthy
Staying
smoke
free
HEALTHY BEHAVIOUR

9. MENTAL
WELLBEING

10. Experience mental health issues
during their life
WHO25%

11. Of people with severe mental
disorders in low/middle income
countries go undiagnosed -
WHO
76%

12. 50%OF COUNTRIES HAVE AVERAGE/LESS THAN
ONE PSYCHIATRIST PER 200.000 PEOPLE
WHO MENTAL HEALTH ATLAS 2009

13. Área
Company Name
!13

14. VERY HAPPY TERRIBLY
UNHAPPY

15. HORIZON 1
Maintain & defend business
HORIZON 2
Nurture emerging business
HORIZON 3 & BEYOND
Create new business, or market

16. HORIZON 1
Maintain & defend business
HORIZON 2
Nurture emerging business
HORIZON 3 & BEYOND
Create new business, or market

17. HORIZON 1&2
• No clear objectives No
early prototyping and
testing
• No lean, no agile
• Silos with different
objectives
BARRIERS FOR A GREAT PRODUCT AND UX

18. HORIZON 1&2
• No clear objectives No
early prototyping and
testing
• No lean, no agile
• Silos with different
objectives
HORIZON 3&4
• No comparison products
• High uncertainty
• Only 25% of ideas survive
BARRIERS FOR A GREAT PRODUCT AND UX

19. DESIGN FOR IN
10 YEARS

21. MAKE IT REAL

22. YOU CAN’T TEST
WHAT YOU CAN’T
EXPERIENCE

23. WHAT IF YOU COULD CONTROL THE BRAIN FROM A
COMPUTER?

24. WHAT IF YOU COULD CONTROL A
COMPUTER WITH YOUR
THOUGHTS?

25. WHAT IF AN ALGORITHM COULD FIND YOUR SOULMATE?

26. WHAT IF AN AI TURNS INTO A GIRLFRIEND?

27. VERY HAPPY TERRIBLY
UNHAPPY

28. DESIGN FOR IN
10 YEARS
WHAT IF YOU COULD SEE YOUR PARTNER’S MOOD

29. WHAT IF YOU COULD SEE YOUR PARTNER’S MOOD

30. VERY HAPPY TERRIBLY
UNHAPPY

32. WHAT IF YOU COULD SEE YOUR MENTAL HEALTH STATUS

33. MASSACHUSETTS GENERAL HOSPITAL BODY DYSMORPHIA

34. YOU CAN'T MANAGE
WHAT YOU CAN'T
MEASURE
PETER DRUCKER

35. YOU CAN’T MEASURE
WHAT YOU CAN’T
EXPERIENCE
REMKO VERMEULEN

36. HYPOTHESIS CARDS
We believe that …………. to verify that
we will …………….. And measure …………………
We are right if ……………………..

37. HYPOTHESIS CARD IMPROVE
We believe that we can improve
people’s mental health to verify that
we will launch an app and clinical
trial And measure Y-BOCS score. We
are right if we are as good as the MGH
team.

38. MASSACHUSETTS GENERAL HOSPITAL BODY DYSMORPHIA

39. VERY HAPPY TERRIBLY
UNHAPPY

40. DESIGN FOR IN
10 YEARS
WHAT IF YOU COULD SEE WHERE & WHEN YOU WERE
HAPPIEST

41. HYPOTHESIS CARDS
We believe that people would like to
see where they were happy using AR
to verify that we will launch a landing
page online And measure conversion
We are right if conversion > 20%.

42. WHAT IF YOU COULD SEE WHERE & WHEN YOU WERE
HAPPIEST

43. EXPERIENCE
PROTOTYPE THE
FUTURE

44. YOU CAN’T CREATE A
FUTURE IF YOU CAN’T
EXPERIENCE IT