44. JOB DESCRIPTION
FUNCTIONAL EMOTIONAL PERSONAL
EMOTIONAL SOCIAL
When I feel that I’m paying too much for
electricity, I want a way to lower my power bill
45. JOB DESCRIPTION
FUNCTIONAL EMOTIONAL PERSONAL
EMOTIONAL SOCIAL
Cheap
When I feel that I’m paying too much for
electricity, I want a way to lower my power bill
Easy to install
Gives guidance
Constant proof it
works
Low maintenance
46. JOB DESCRIPTION
FUNCTIONAL EMOTIONAL PERSONAL
EMOTIONAL SOCIAL
Confident
Financially responsible
Care about
environment
Secure
When I feel that I’m paying too much for
electricity, I want a way to lower my power bill
Cheap
Easy to install
Gives guidance
Constant proof it
works
Low maintenance
In control
49. HOW OFTEN IS YOUR FEATURE USED?
HOW
FREQUENTLY
DO PEOPLE
USE IT?
ANALYTICS: VALUE GRAPH
DOESN’T LIVE
UP TO IDEA
POOR
ADOPTION
THE CORE JOB
C/O INTERCOM
54. 1. Identify the main job your team,
company, and project someone
would hire you for
2. Figure out which jobs aren’t being
satisfied that you can own
3. Observe your customers constantly,
both direct and indirect
3 TAKEAWAYS
55. “Customers are loyal to us right up until
the second somebody offers them a
better service”
-Jeff Bezos
56. WANT TO LEARN MORE?
● Jobstobedone.org
● blog.intercom.io
● “Competing Against Luck”
SPECIAL THANKS
Eric Martin | Ann Yauger | Archie Miller | Chip Trout | Tom G
CarMax Product Designer Community