As part of Institute of Customer Experience, we are constantly on the look out for opportunities that give us an insight into the future of things. We wanted to explore the concept of “beginner’s mind” which is said to be an attitude of openness, eagerness and lack of preconceptions and realized that it was the mind of a child that we wanted a peek into.
We ideated and devised a unique way of getting children to give us their insights about what they think will happen in the future. The result was a board game called “The Trip to the Future” which we used to conduct “playshops”. This method got us very exciting responses. We would love to take you through the journey.