Clever content creation and strategic distribution might create opportunities for your brand. But it’s the content experience that seizes the potential to convert traffic and contribute to your marketing goals. These 9 leaks could be costing your content marketing engagement, qualified leads, and attention and action from visitors.

2. How many
VISITORS, SHARES,
AND POTENTIAL LEADS...

3. …do you think
YOU’VE LOST OVER
THE YEARS?

4. THE TRAFFIC THAT DIDN’T
STICK AROUND,
LET ALONE CONVERT?
You know.

5. QUALITY
On average, it takes
3 H URS
to write a
post.
(At about $900, all costs considered)
[source]

6. Throw infographics
and videos into the mix and
CONTENT IS QUITE THE
INVESTMENT.

7. SMART DISTRIBUTION
MIGHT BRING IN
QUALIFIED BLOG TRAFFIC...

8. ...BUT OPPORTUNITIES
ARE SLIPPING THROUGH
THE CRACKS OF
YOUR CONTENT MARKETING.

9. It’s time we plug
these leaks

10. You’re
NOT ACCOMMODATING
THE ENTIRE BUYER JOURNEY
Leak #1

11. 60%OF B2B CONTENT
SITS UNUSED
[source]

12. THIS CONTENT JUST
DOESN’T CONNECT WITH THE
BUYER’S JOURNEY.

13. REMEMBER: YOUR VISITORS
ARE ALL ON DIFFERENT JOURNEYS.
LOOKING FOR DIFFERENT CONTENT.

14. MAKE SURE THERE’S
VALUABLE CONTENT THAT SPEAKS TO
THEM EVERY STEP OF THE WAY.
AWARENESS CONSIDERATION DECISION CUSTOMER

15. YOU’RE SCARING READERS AWAY WITH
TOO MUCH TEXT
Leak #2

17. LET’S FACE IT. NOT EVERYONE
ENJOYS READING.

18. AND VISUAL CONTENT GENERATES
94% MORE VIEWS
THAN TEXT-HEAVY CONTENT.
[source]

19. SO DIVERSIFY
YOUR CONTENT MIX
to accommodate different
preferences and learning styles.
video
ebook
infographic

20. NEGLECTING THE
MOBILE EXPERIENCE.
You’re
Leak #3

21. WE CONSUME CONTENT
ON ALL KINDS OF SCREENS
Desktop Phone Tablet

22. AND SINCE OVER 50%
OF CONTENT CONSUMPTION HAPPENS
ON SMARTPHONES AND TABLETS
[source]

23. YOU CAN’T AFFORD
TO SACRIFICE
Readability Social Sharing Lead Gen Enjoyment
ON THESE SMALLER SCREENS.

24. Your
PREMIUM CONTENT
LIVES OUTSIDE
YOUR BLOG.
Leak #4

25. “NO CONTENT IS AN ISLAND,
ENTIRE OF ITSELF,
EVERYPOSTISAPIECEOFTHECONTINENT,
A PART OF THE MAIN.”
—John Donne

26. GATING AN EBOOK
BEHIND A LANDING PAGE
FORCES VISITORS TO
• Leave your blog…
• Take multiple steps
to access the content…
• Download a PDF to
consume offline…
Damn! All these steps…

27. MAKE CONVERSION
AND CONSUMPTION EASY
ON YOUR AUDIENCE.
250% INCREASE IN CONVERSION
CTA OverlayTraditional Landing page

28. 250% INCREASE IN CONVERSION
CTA OverlayTraditional Landing page
Learn how increased
lead conversion by 250%
with Uberflip Overlay CTAs
READ CASE STUDY

29. You’re
NOT ENCOURAGING
FURTHER CONTENT
CONSUMPTION.
Leak #5

30. THE MORE CONTENT
VISITORS CONSUME,
THE MORE EXPOSURE
THEY GET TO YOUR BRAND.

31. KEEP THEM GOING WITH:
RELATED CONTENT RECOMMENDATIONS.

32. KEEP THEM GOING WITH:
CTAs THAT DIRECT VISITORS
TO PREMIUM CONTENT
OR CASE STUDIES.

33. KEEP THEM GOING WITH:
INTERNAL LINKS
THAT REFER VISITORS
TO YOUR OTHER CONTENT.

34. Your content
ISN’T ORGANIZED IN A
MEANINGFUL WAY.
Leak #6

35. OUR INSTINCT IS TO ORGANIZE
CONTENT LIKE THIS:
Articles Infographics Webinars White Papers

36. “WHITE PAPERS!
EXACTLY WHAT I WAS LOOKING FOR!”

37. “WHITE PAPERS!
EXACTLY WHAT I WAS LOOKING FOR!”
SAID NO ONE EVER!

38. INSTEAD, YOU SHOULD ORGANIZE
YOUR CONTENT INTO A MENU THAT
MAKES YOUR BUYERS FEEL AT HOME.
By topic, interests or vertical.

39. NO SEARCH BAR
There’s
on your blog
Leak #7

40. SOMETIMES VISITORS
KNOW EXACTLY
WHAT THEY’RE LOOKING FOR.

41. DON'T MAKE THEM WORK
TO FIND WHAT THEY WANT.

42. BECAUSE THERE’S
A GOOD CHANCE
THEY WON’T.

43. GIVE THEM A SEARCH OPTION
AND OPTIMIZE YOUR CONTENT
SO IT CAN BE FOUND.

44. DON’T LEVERAGE
CONTEXT
Your calls to action
Leak #8

45. A CALL-TO-ACTION
WON’T WORK AS WELL
IF IT’S NOT TAILORED
TO SUIT THE SITUATION.

46. “Would you like fries with that?”

47. “Would you like fries with that?”

48. “Would you like fries with that?”

49. “Would you like fries with that?”
Yes!

50. YOU HAVE A BETTER
CHANCE OF GETTING A “YES”,
WHEN YOU SPEAK TO
WHO
THEY ARE
WHERE
THEY ARE
WHAT THEY
ARE DOING

51. A COMPELLING CALL TO ACTION
IS AS MUCH A PART
OF THE EXPERIENCE
AS THE CONTENT ITSELF.
ü Contextual
ü Concise
ü Clickable

52. Your
CONTENT
ISN’T SOCIAL
Leak #9

53. CONVERSATIONS
AND COMMUNITIES ARE
CREATED AROUND CONTENT.

54. YOU NEED TO
OPTIMIZE YOUR BLOG FOR THIS:

55. YOU NEED TO
OPTIMIZE YOUR BLOG FOR THIS:
Make sharing obvious and easy
Show off share counts for social proof
Don’t overwhelm visitors with excessive
options.
Enable comments to encourage discussion
and elicit feedback.
[source]

56. WE’VE GOTTEN GOOD AT
CREATING CONTENT
AND DISTRIBUTING CONTENT
AND MEASURING CONTENT.

57. BUT WHAT ABOUT
THE OVERALL EXPERIENCE
AROUND OUR CONTENT?
?

58. OPTIMIZE THE EXPERIENCE
FOR VISITORS AND REALIZE
BETTER RESULTS FROM
YOUR CONTENT MARKETING.

59. Uberflip lets you
manage, measure and optimize
the content experience
so it doesn’t leak—without relying on IT.
REQUEST A FREE TRIAL
Integrates with
Marketing Automation