Creating Personalized Content Experiences at Scale with Uberflip

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More than ever, buyers are educating themselves with content at every stage of the customer journey. And with an average of seven different buyers involved in any B2B purchase decision, the need for a personalized approach is now more critical than ever. Jason Oakley, Product Marketing Manager at Uberflip, explains how Uberflip's Content Experience Platform (CEP) enables you to create engaging, personalized content experiences at scale.

Marketing

CREATING PERSONALIZED
CONTENT EXPERIENCES
AT SCALE WITH UBERFLIP
Live Product Demo
#UBERWEBINAR

@uberflip
What is Content
Experience?
Today’s Webinar Agenda
Live Demo
The Content Experience
Framework
5 mins 5 mins 30 mins

@uberflip Live Demo
The Web is Changing
Digital brochure, link to blog/resources
@uberflip
Content through your siteWebsite
s

@uberflip Live Demo
Content Is The Destination
Website
s
Content through your siteDigital brochure, link to blog/resources
Drive traffic to contentDeliver newsletters or attachments Email/Nurture
Drive traffic to contentDrive traffic to direct offer or pricing Paid Ads
Drive traffic to contentBe part of the conversation Social
Engage with contentSend prospects sales collateral Sales Reps

@uberflip Live Demo
What’s my
content experience like?

@uberflip Live Demo
A content experience occurs
wherever and whenever anyone
encounters your content.
What is Content Experience?

@uberflip Live Demo
ENVIRONMENT
Placement
Design
Display
Visual aesthetics
STRUCTURE ENGAGEMENT
Personalization
Relevance
Consistency
Contextual CTAs
Organization
Navigation
Tagging
Curation
What is Content Experience?

@uberflip Live Demo
Awareness
Engagement
Consideration
Decision
Advocacy
Content experiences
occur at every stage of
your funnel.
What is Content Experience?

@uberflip Live Demo
Customer Marketing
Sales Enablement
Demand Generation
Content Marketing
Account Based Marketing
Awareness
Engagement
Consideration
Decision
Advocacy

@uberflip Live Demo
Knowledge Base
Sales Collateral
Nurture Campaigns
Resource Centre
ABM Landing Pages
Awareness
Engagement
Consideration
Decision
Advocacy

@uberflip Live Demo
What We Do
Uberflip is the #1 Content Experience
Platform that empowers B2B marketers
to create & control personalized content
experiences at scale.
BECOME AGILE
INCREASE CONTENT ROI
CUSTOMIZE EXPERIENCES
GAIN CONTROL

@uberflip Live Demo
“Uberflip has a unique position in
the marketing ecosystem. They’re
not a traditional CMS or a
marketing automation system, but
work harmoniously between the
two. Uberflip Hubs allow marketers
to quickly publish content, create
great experiences, and integrate
with multiple third party tools.”
David Kavanagh
Global Director of Digital @Alight
What Customers Say We Do

@uberflip Live Demo
20010 mins 15hr/week
Saved in
Landing Page creation
To create personalized
ABM experiences
Accessible content for
Marketing, Sales and
Success
Enabled 200 Sales Reps
with content via Uberflip

@uberflip Live Demo
8x71%740%
Increase in MQLs
Increase in pages
per visit
Lift in Sales Pipeline
Decrease
in cost per lead
137%

@uberflip Live Demo
Let’s dive in!
What is Content Experience Platform?

@uberflip Live Demo
Upcoming Webinars
For information on our upcoming events
and webinars, check out:
hub.uberflip.com/upcoming-events-webinars
SALES ENABLEMENT
ABM
LEAD GENERATION
Topics include:

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Creating Personalized Content Experiences at Scale with Uberflip

1. CREATING PERSONALIZED CONTENT EXPERIENCES AT SCALE WITH UBERFLIP Live Product Demo #UBERWEBINAR

2. @uberflip What is Content Experience? Today’s Webinar Agenda Live Demo The Content Experience Framework 5 mins 5 mins 30 mins

3. @uberflip Live Demo The Web is Changing Digital brochure, link to blog/resources @uberflip Content through your siteWebsite s

4. @uberflip Live Demo Content Is The Destination Website s Content through your siteDigital brochure, link to blog/resources Drive traffic to contentDeliver newsletters or attachments Email/Nurture Drive traffic to contentDrive traffic to direct offer or pricing Paid Ads Drive traffic to contentBe part of the conversation Social Engage with contentSend prospects sales collateral Sales Reps

5. @uberflip Live Demo What’s my content experience like?

6. @uberflip Live Demo A content experience occurs wherever and whenever anyone encounters your content. What is Content Experience?

7. @uberflip Live Demo ENVIRONMENT Placement Design Display Visual aesthetics STRUCTURE ENGAGEMENT Personalization Relevance Consistency Contextual CTAs Organization Navigation Tagging Curation What is Content Experience?

8. @uberflip Live Demo Awareness Engagement Consideration Decision Advocacy Content experiences occur at every stage of your funnel. What is Content Experience?

9. @uberflip Live Demo Customer Marketing Sales Enablement Demand Generation Content Marketing Account Based Marketing Awareness Engagement Consideration Decision Advocacy

10. @uberflip Live Demo Knowledge Base Sales Collateral Nurture Campaigns Resource Centre ABM Landing Pages Awareness Engagement Consideration Decision Advocacy

11. @uberflip Live Demo

12. @uberflip Live Demo What We Do Uberflip is the #1 Content Experience Platform that empowers B2B marketers to create & control personalized content experiences at scale. BECOME AGILE INCREASE CONTENT ROI CUSTOMIZE EXPERIENCES GAIN CONTROL

13. @uberflip Live Demo “Uberflip has a unique position in the marketing ecosystem. They’re not a traditional CMS or a marketing automation system, but work harmoniously between the two. Uberflip Hubs allow marketers to quickly publish content, create great experiences, and integrate with multiple third party tools.” David Kavanagh Global Director of Digital @Alight What Customers Say We Do

14. @uberflip Live Demo

15. @uberflip Live Demo 20010 mins 15hr/week Saved in Landing Page creation To create personalized ABM experiences Accessible content for Marketing, Sales and Success Enabled 200 Sales Reps with content via Uberflip

16. @uberflip Live Demo 8x71%740% Increase in MQLs Increase in pages per visit Lift in Sales Pipeline Decrease in cost per lead 137%

17. @uberflip Live Demo Let’s dive in! What is Content Experience Platform?

18. @uberflip Live Demo

19. @uberflip Live Demo Upcoming Webinars For information on our upcoming events and webinars, check out: hub.uberflip.com/upcoming-events-webinars SALES ENABLEMENT ABM LEAD GENERATION Topics include:

Editor's Notes

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