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10 Monsters from a Content Marketer’s Nightmare: A Halloween SlideSCARE

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There are some frightening content marketing facts out there. Some of them, you might say, are "monstrous". We hope this SlideSCARE doesn't give you nightmares.

Publié dans : Marketing
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10 Monsters from a Content Marketer’s Nightmare: A Halloween SlideSCARE

  1. IO MONSTERS FROM A camwr MIRKE'| 'ER'$ NIGHTMARE STARE
  2. THERE EX/ S’T FRIGHTENING F/ ENDS’ IN THE WORID OF CONTENT MARRE TING CREATURES THAT 955/4 my POOSIBIE / NA MARRE7ER’S' NIGHTMBRE
  3. BUT I AS’S’URE Y00 THES’E MONSTERS ARE MORE REAI THAN YOU THINK.
  4. PREPARE YO0RS’El VES’. . . FOR A HAIIOWEEN SIi0IeSGIRE
  5. IQKENCONTENT ; , é%’~= £fl'OEIDIUlZE1E§]I32(fllIB3IEUIBUl? OIORIEIflllDI? lI1'§2<9 ' 1 OZIEZUZB S EK® WEOflfl W @flflW m _I. 'THOUGH FRANKENCONTENT IS OFTEN MISUNDERSTOOD BECAUSE OF HIS BORROWEO PARTS, YOU SHOUID GET TO KNOW HIM. mmmwmmam wzmmmmammmmcmrczm. SOURCE: CHI AND MARKETINOPROFS
  6. III! EIIEAEEMEIII ‘ . . " " - , E . . . A . , 4 '. ‘ A 3- . . . I 3 ~ A‘ . 3 ”. 1‘ -“<a': _": . v. ’ 11 A : ' . 3‘ , . '9; V 4.. ‘A Q HTINGS svgkvbucs IN A WHILEQBUTY SOMEMARKETERSREPORT as ,4 J ms ENGAGEMENT sAsaU/ ficn MANY or mm NEVER sucouiam, FACE-T0-FACE. M Q . -A“ ~ c, ,vALuAsLe, Auo ENGAGING HE'S omv ATTRACTED To mmzssnu «MA3g£r‘£ks SAV mev CONTENT, WHICH 54% OF B2B CONTENT STRUGGLE TO PRODUCE. THAT'S WHY THE ENGAGEMENT URBAN LEGEND. WILL THESE MARKETERS EVER PROVE SASOUATCH IS DISMISSED AS AN HIS EXISTENCE? Snun
  7. IOIIZI/ '/flllli/ Yliflf / //I II/ .7o/ R/mo TH OF BZB COMPANIES’ SCRAMBLING T 0 FIND T RAINED CON EN MARRETERS’ D RNOW WE ARE NOT ALONEjIN" THE UNIVERSE THERE E THER CONTENT CREATORS-OUT f -- THERE. ..AND THEY COME IN PEACE. THE VIGILAN T 44% OF BZB COMPANIES’ HAVE MADE 0 CT THES’E OUTS’/ DERS’-FREELANC R AND CONTENT O TION S’ R / CES’- TO OUTS’OURCE THEIR ENTMARRETING, ,. ; 5 TI/ E comm crew rm: r/ /// eo PARTY PROVIDERS Is’ our or no: WORI . * SOURCE: CMI AND MARKETINOPROFS
  8. THE AVERAGE ATTENTION SPAN ONLINE IS 0 SECONDS AND, DESPITE THE BUFFET OF CONTENT OUT THERE, OUR AUDIENCES STILL HUNGER FOR MORE INFORMATION AND ENTERTAINMENT TO DEVOUR. IT 3’ THE DAIVN OF THE ZOMBIE AUDIENCE, BUT INSTEAD OF FLESH THEY FEED ON CONTENT. BUT THEY DON'T WANT LIFELESS’, VALUELESS CONTENT; THEY CRAVE CONTENT WITH BRAINSSSS. SOURCE: $TATIST| CBRA| N
  9. THE MARHETIHO AUTOMATOH5 § "HI CONTACTFIRSTNAME. THANK YOU FOR YOUR RECENT PURCHASE. .. " THEY MIGHT L'OOIr’ AND SOUND LIKE YOU OR ME BUT DEEP DOIVN YOI’ RNOW THEY'RE NOT HUMAN BASES DEGRADE BY 22.5% EVERY YEAR. THESE U IVA TONS AREN'T FOOL/ NG ANYONE? " £. - ‘ souncenuaspnr
  10. ‘I .1‘ INTOIA SALE, EVERY ONCE IN R’ K 3 , , t ‘ ‘ ' - S v I‘ M I ' I‘ ' ‘ WHILE 79% MARKETING LEADS NEVER CONVERT A WHILE, WHEN THE MOON IS FULL AND THE CONDITIONS ARE RIGHT, MIGHT TRANSFORA LL IT'S’ NO SURPRISE, THEN, THAT MARRETERS HUNT E RECONVERSIONS’, WITH THEIR rum LEADS’, rues: w . A “SILVER euum”. — 7 um/ ou um: osuyo IIOUNDED; v~_ wmoou yr yuwrs you ro uumum RELATIONSHIP u/ my IT INSTEAD. ‘ ‘v Ii} 1 . x_‘§g" ? 3.-—. f ‘. : - “ I’ ‘T SOURCE: HUBSPOT
  11. HE GHOST OI-ICONTENTSTRATEGY . v. . . ,4 bl SOME MARRETERS TALK ABOUT IT. SOME SAY THAT THEIR COMPANY MIGHT HAVE ONE. BUT THERE'S’ NO SIGN OF /7. N0 DOCUMENT ED PROOF. ONLY THE 35% OF BUSINESSES WITH A DOCUMENT ED CONTENT STRATEGY ARE SAFE. AS FOR THE REST. .. WELL, THE GHOST OF CONTENT STRATEGY FINDS JOY IN HAUN TING THEIR ROI. " SOURCE: cm AND MARKTINGPROFS $25.3
  12. gun/ rouu/ AIgoygulgrmnoylgrgquzm L/ v’/ é"/ .I'I7ZIl. ‘I'I/ IFLI. '."'. €QIIZ£'£II?7.T1I§'lfQL? I£4’? £€£3’“ EXPLORERSITOIVISITIHISIIOMBIOFIRESOURCES: . MZITIL 7.'r’I«€". '.’: '.—’. ’."~': I.S"L~"I/ .33."-. ?S MI’D/ ST. I/. '?£«’L"D_,9.L’I. '.’E 60'—70%«OF"B? B CO. Z’TFi. 'T T. ’/AT GOES-’I/ f.’US. "D. « 7.'OOiBAD. - _THEa’RESOURCEs'CEN. TER! MUMMY’IS 6'REAT'O0MI. "IIIIV, ./F‘KOU! £VER! MAIIAGETO Ir/ //or/ //. *.. '. SUIJRCE: SIHIUSDECISIDNS
  13. SOURCE: HEIDI COHEN I F I , I I - '. I I. ‘oIv K. ._. _._‘-’~ , _ V‘ _ . . , €225 I N I I I ' * W I I I ‘Q A 50‘ I E I / /// / THERE WAS ONCE A MARKET ER WHO HAD A'HEAflD; L_[_NE: §j IT WAS COMPELLING, IT WAS TARGET ED, IT E VO_I(, ED’ANI, /«, I EMOTIONAL RESPONSE. ..UNTIL HE LOST IT. * ’ ‘ A: ' I’HE. ’ 80% OF PEOPLE : '.’E"E. ” READ YOUR CG: 'TENT' BEYO. ’D THE TITLE, HE'LL DO I ’HATE”ER IT TA ’ES, Flirt? IT. / NOW THE HEADLINE ‘LESS MARRETER WANDERS NIGHT, SEARCHING FOR HIS MISSING HEADLINE. ’
  14. EN'T’NOTICED YET THEY'RE. STILL MOST MARRETERS HA V _ > -. LOORING A TTHE WRONG MET RICS. IT'S HAPPENING. kyour uuosn OUR uos-es. .. ~‘I|1|J: {II: =:"HIlI‘II! -!IIII*'
  15. I)O. ES’II"7' II. ’ . '’. I:" TI. ’IS’ I"§'I‘. "I" YOU UP 7'OIUGy’. ’T. 31/Y‘/ H3 IT 005 V 1;; If D] -I I; Illt. ‘-'“"L= ~,«I. -ill! A . , - >2’-‘, iW'. "'"'£N, "". ‘ILé: 'I', I: v; '—f . .I. I. _>' I — V F‘ 7 I ' I — I I__ UBERFLIP. COM I

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