@ANUM | ANUMHUSSAIN.COM
We interviewed almost 100 people in
different industries and roles – each a
member of the audience we were trying
to reach. We learned that:
x Their days are too packed to focus attention on
reading a lengthy article.
x They want to see more content discussing ideas
they can take immediate action on.
x They just want to own at their job – many had a
strong desire to control their own destiny.