@ANUM | ANUMHUSSAIN.COM
We sent email invitations to three
cohorts of people:
1. Content Contacts: Anyone who discovered our
other content through forms on landing pages.
2. Churned Users: People who may no longer
care about our product but may still care about
our industry / best practices.
3. Email to Non-Users: Leads who may one day
use our product, but haven’t yet.