http://www.uberflip.com Here’s a riddle for you: If a blog post gets written but no one is around to read it, does it really exist? Eight out of ten people only read the headline, so as great as your content may be, people just won’t click on boring headlines - but fear not! With a few simple tweaks, you can help your content get the attention it deserves. In this presentation you’ll learn how to: - Write attention-grabbing headlines - Better share your content on social - Rejuvenate your creative process

1. HOW TO WRITE
HEADLINES THAT
ARE BETTER THAN
BACON-COVERED
BACON
@HanaAbaza
@MichaelKeshen

2. HEADLINES
ARE IMPORTANT
If your content is a gift then your headline is the wrapping.
Would you rather get…

3. …this?

4. …or THIS?

5. 80/20
RULE
*Copyblogger
Headline
Article
For every 10 people
that see your headline…
…8 will only read the headline…
…and only 2
will make it to the article.

6. REMEMBER
YOUR AUDIENCE
Don’t steer too far away from
conventions & expectations.

7. MAKE A
BIG PROMISE

8. HEADLINE FORMULA
*Jeff Goins
Number/Trigger
Keyword
Adjective
Promise
Headline
+
+
+_______________

9. HEADLINE FORMULA
*Jeff Goins
HOW TO WRITE HEADLINES THAT ARE
BETTER THAN BACON-COVERED BACON
Trigger
Adjective
Keyword
Promise

10. TRY STARTING
WITH THE HEADLINE
Give your content direction before you start.

11. CONTENT CURATION FOR THE
PERFECT MARKETING MIX
1. Does Content Curation Actually Work?
2. Original vs. Curated Content: And the Winner Is…
3. Why You Should Steal Other People’s Content
4. Content Curation: What It Is, Why It Works & How to Use It
5. 5 Ways to Curate Killer Content
6. Are You a Master of Content Curation?
7. 5 Ways to Steal Content & Make it Your Own
8. How to Steal Killer Content
9. Why You Should Steal This Infographic
10. Why You Should Bother with Content Curation
11. Why Content Creation is Overrated
12. The Death of Original Content
13. Need a Killer Content Strategy in 5 Minutes or Less? Read This.
14. Get Others Working for You: The Art of Content Curation
15. How to Get Jay Bear, Ann Handley & Joe Pulizzi on Your Content Marketing
Team
16. Infographic: How to Get Arianna Huffington & Pete Cashmore on
Your Marketing Team
17. Stop Writing Content – Do This Instead
18. The Content Marketing Secret That Will Save 5+ Hours Per Week
19. How to Fire Half Your Marketing Team in One Day (Infographic)
20. How to Double Your Marketing Team (For Free!)
21. Shaken, Not Stirred: Content Curation for the Perfect Marketing Mix
22. The ABCs of Content Curation
23. Create the Ultimate Mixtape with Content Curation
24. Pencils Down! Why You Should Stop Writing & Start Curating Content
25. The Ultimate Guide to Content Curation
WRITE 25
HEADLINES
*Upworthy

12. Try testing different headlines… …& let your audience decide!
e.g. Facebook campaign
$100 $100

13. USE DESCRIPTORS
(where applicable)

14. DON’T FORGET SOCIAL!
Alternate Headlines
Allow Room for Retweets (<125 characters)
Give Some Away for Free

15. DIFFERENT TYPES
OF HEADLINES

16. HOW-TO
Lifehacker

17. QUESTION
Upworthy

18. PAIN/SOLUTION
Uberflip

19. NEWS
Mashable

20. SECRET INFO
Fast Company

21. QUICK & EASY
Content Marketing Institute

22. COMMAND
HubSpot

23. THANK YOU!
@Uberflip
@HanaAbaza
@MichaelKeshen