HOW TO ASSEMBLE A HIGH
CONVERTING

A GOOD EBOOK CAN BE
I

But a GREAT eBook Q1
awn rfi H" “B that attracts the kind of leads you want. ..

LUCKILY,
THERE ARE
INSTRUCTIONS. ..

MAKE 4
BLUEPRINT

MAKE 4 BLUEPRINT 4___, Before
you sta t, you'll need an @£u1fl: Hfi[me.

FIGURE OUT WHO THIS EBOOK
IS FOR AND BUILD IT FOR THEM*.

FIGURE OUT WHO THIS EBOOK
IS FOR AND BUILD IT FOR THEM*. PICK a: v Topic they're interested in (better yet, a way to solve their problem).

FIGURE OUT WHO THIS EBOOK
IS FOR AND BUILD IT FOR THEM*. PICK a: v Topic they're interested in (better yet, a way to solve their problem). v Tone that resonates with them.

‘. jfifiio ha io CI
IIT . - II? If%I, .lH+Ijn IT IFI TI-IEI. ;II"‘_ Pick a: Topic they're interested in (better yet, a way to solve their problem). Tone that resonates with them. Title that describes what the content is about.

‘. jfifiio ha io (TI
IIT ‘ ‘ I V - I I . - II? If%I, .IILIjn IT IFI TI-IEI. ;I”"‘_ Pick a: Topic they're interested in (better yet, a way to solve their problem). Tone that resonates with them. Title that describes what the content is about. *This helps you screen for only the most relevant leads.

:OUTLlNE:
,YOUR. .
‘STRUCTURE.

:OUTL| _NE: ,YOUR. , ‘STRUCTURE.
. Decide where everything will go.

:OUTL| _NE: ,YOUR_ , °$TRUCTURE.
. Decide where everything will go. Write out your . Table of Contents.

SOURCE YOUR TOOLS AND BUILDING
MATERIALS What're you working with?

DO SOME PRELIMINARY RESEARCH. GET
TO KNOW YOUR TOPIC!

DO SOME PRELIMINARY RESEARCH. GET
TO KNOW YOUR TOPIC!

DO SOME PRELIMINARY RESEARCH. GET
TO KNOW YOUR TOPIC!

DO SOME PRELIMINARY RESEARCH. GET
TO KNOW YOUR TOPIC!

DECIDE ON THE FORMAT YOU'RE
GOING TO USE

DECIDE ON THE FORMAT YOU'RE
GOING TO USE Consider a format that lets you: / Add interactive widgets & media elements.

l; -l: *.: ll. Nl:
I THE I v W fmi re I 3 H: i?E Consider a format that lets you: Add interactive widgets & media elements. Track & measure each page.

DECIDE ON THE FORMAT YOU'RE
GOING TO USE Consider a format that lets you: / Add interactive widgets & media elements. Track & measure each page. — Make it easier for readers to share.

WILL YOU MAKE IT A
DOWN LOADABLE PDF? LET READERS ACCESS “ AND sHARE lT THROUGH THE CLOUD? 0

LAY THE BRICKS START BUILDING
YOUR EBOOK!

WRITE IT!

IT'S TIME TO ADD THE
SUBSTANCE—YOUR CONTENT. . ‘.- T / ' {>_ Be short and to the point. IEEIQ‘ ~ ' '2 IO: 9 ‘ ' if T7 « A "V 3 Tu —’ "‘ "

IT'S TIME TO ADD THE
SUBSTANCE—YOUR CONTENT. . ‘.-T / ’ ? _ Be short and to the point. I Create white space to / make it easier to read. T? “ v 9 IO: 9 . . 55* D x, _ _, E

IT'S TIME TO ADD THE
SUBSTANCE—YOUR CONTENT. . ‘.-T / ’ ? _ Be short and to the point. I Create white space to / make it easier to read. Use your research (provide real value).

DESIGN IT! NO ONE WANTS
TO VISIT A WALL OF TEXT (NO OFFENSE, BLOG POST! )

DESIGN IT! NO ONE WANTS
TO VISIT A WALL OF TEXT (NO OFFENSE, BLOG POST! ) AKE IT SIMPLE, MAKE IT BRANDED, MAKE IT YOURS. Q . . : '5 A ’ r V I. r H V7 ‘. +- - ‘ 9-

DESIGN IT! NO ONE WANTS
TO VISIT A WALL OF TEXT (NO OFFENSE, BLOG POST! ) MAKE IT SIMPLE, MAKE IT BRANDED, MAKE IT YOURS. DESIGN VISUAL ELEMENTS S0 THEY WORK WITH AND SUPPORT THE TEXT.

DESIGN IT! NO ONE WANTS
TO VISIT A WALL OF TEXT (NO OFFENSE, BLOG POST! ) MAKE IT SIMPLE, EMBED LINKS MAKE IT BRANDED, VIDEOS, ' MAKE IT YOURS. SLIDESHOWS ‘ DESIGN VISUAL YUR | =oRMA1' ELEMENTS SO THEY ALLOWS- WORK WITH AND SUPPORT THE TEXT.

DON'T FORGET THE DOOR! 0-:
No opt-in form lets anyone read it, favoring brand awareness over lead generation. 0-»: An opt-in form lets you generate leads with each reader. This is what I 3 } makes it convert. — V 1. ll . (Ill 0- Contact Info is the cover fee you U 1‘ V! I can charge readers for entry.

DON'T FORGET THE DOOR! 0-:
Use a Landing Page to sell your eBook with more copy and other elements. I- Use an Overlay Form to entice buyers with minimal copy and On ‘ 3 i a glance at your eBook. - 7 1. ll . (Ill 0- Decide the price of admission- U 1‘ 7!’ how much contact info will you ask from readers?

YOUR EBOOK IS READY. START
TELLING PEOPLE ABOUT IT.

YOUR EBOOK IS READY. START
TELLING PEOPLE ABOUT IT. Include contextual CTAs in _; related content, directing others ~ “ to the eBook’s front door.

YOUR EBOOK IS READY. START
TELLING PEOPLE ABOUT IT. Include contextual CTAs in __; related content, directing others ~ “ to the eBook’s front door. Get the word out on your most active social channels (e. g. email, Linkedln, Twitter).

YOUR EBOOK IS READY. START
TELLING PEOPLE ABOUT IT. fl Include contextual CTAs in related content, directing others to the eBook’s front door. i Get the word out on your most active social channels (e. g. email, Linkedln, Twitter). i Feature a CTA at the end for your brand to credit the architect!

0 MEASURE THE REACTION PLAN
FOR THE FUTURE

0 MEASURE THE REACTION PLAN
FOR THE FUTURE A See where your eBook was a hit and where it fell short.

0 MEASURE THE REACTION PLAN
FOR THE FUTURE A See where your eBook was a hit and where it fell short. A Take those insights and build a bigger, better «' eBook next time!

A GREAT EBOOK ISN'T BUILT
IN A DAY

BUT BUILD IT RIGHT AND
YOUR EBOOK COULD LAST FOREVER GENERATING NEW LEADS FOR YOU AS EVERGREEN CONTENT

TRANSFORM YOUR PDF INTO A
FREE PAGE-TURNING EBOOK GENERATE MY EBOOK NOW