If you’re already using Oracle Eloqua, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential. In this session, Taha Sheikh, Group Product Manager at Oracle Eloqua, reveals various hacks for getting better results from your marketing efforts powered by Oracle Eloqua.

1. @uberflip#MAHacks
Taha Sheikh
Group Product Manager,
Oracle Eloqua
@taha_sheikh
MARKETING AUTOMATION HACKS:
ORACLE ELOQUA
Hana Abaza
VP Marketing, Uberflip
@hanaabaza

2. @uberflip#MAHacks
Join in on
WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar J)

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STICK AROUND FOR
A DEMO

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Meet the Expert
Street Cred:
• Startup roots building MRM solutions for
Fortune 500 retailers
• Marketing technologist with over a decade of
experience in product management
• Eloquan - circa 2011
• Grand Master on our Topliners customer
community
• Non-Bandwagon Toronto Raptors fan!
Taha Sheikh
Group Product Manager,
Oracle Eloqua

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Let’s get Hacking

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Hack #1: Breeze
Through the Shiny
New UI
• Lighter, brighter, responsive
experience for Eloqua
• Interactive My Eloqua
dashboard
• Search enhancements
• Shortcuts
• New optional navigation

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Database Activity
Widget
Month over month comparison of:
• New contacts added to the
database
• Visits by contacts to tracked
webpages
• New anonymous web visitors
not linked to a contact

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Spotlight Search
• Quickly search for ALL
assets by name
• Filter by type
• One click access to view/
edit the asset in the
corresponding area of the
application

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Customized
Shortcuts
• Smart defaults with the
ability to customize
shortcuts to suit your role
• Navigate to any area of the
application (even the deep
dark corners) with a single
click

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New Nav
• Refreshed navigation with better discoverability and more logical grouping
• Toggle between new and old nav
OR!
NEW!

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• Program Builder flexibility +
Campaign Canvas speed/UX
• Trigger actions on real time
events
• Cloud audiences, actions,
decisions oh my!
• Keep your database clean
• Improve your speed to lead
Hack #2: Satisfy
your Need for Speed

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Introducing: Program Canvas

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Go Ahead, I’m Listening
Add contacts to the program by:
• Listening for real time events: new contact creation, lead score change
• Pushing contacts: form submission, one-time segment evaluation, other
campaigns/programs

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Extensibility
• Click to expand Program
steps and get access to
Cloud Audiences, Cloud
Decisions and Cloud
Actions
• Pin apps as favorites for
easy access
Cloud
Audiences
Build
batch
or
drip-­‐style
campaigns
feed
by
audiences
from
external
systems
Trigger
‘ac:ons’
in
external
systems
from
a
campaign
Cloud
Ac-ons
Control
campaign
flow
based
on
data
in
external
systems
Cloud
Decisions

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Keep Your Data Clean
Trim, Lowercase, Uppercase, Propercase

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Next Gen CRM Integration
• App based integrations for natively supported CRMs
– starting with Oracle Sales Cloud
• Fast – create leads in under 60 seconds

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• New visualization
• Campaign Analysis
• Email Analysis
• Detailed reports
Hack #3:
Make Insightful
Decisions

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Campaign Analysis – Part 1
• A high-level overview of campaign activity and performance metrics.
• Data is filtered by campaign start date and grouped by campaign type.

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Campaign Analysis – Part 2

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Campaign Analysis – Part 3

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Campaign Detail – Part 1
• A detailed look at activity and performance metrics for an individual campaign.
• Data is organized by assets that have outbound or inbound activity associated to
the campaign.

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Campaign Detail – Part 2

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Campaign Detail – Part 3

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Email Analysis – Part 1
• A high-level overview of email engagement metrics.
• Data is filtered by email start date and grouped by email group.

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Email Analysis – Part 2

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Email Detail – Part 1
• A detailed look at engagement metrics for an individual email.
• Data is summarized by the lifetime of the asset and broken out by individual
segments that the email was sent to.

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Email Detail – Part 2
• Key metrics by segment
• Compare segment performance against average

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Email Detail – Part 3

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Program Canvas:
http://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/index.html#Help/ProgramCanvas/Prog
ramCanvas.htm%3FTocPath%3DProgram%2520Canvas%7C_____0
Insight Preview
http://docs.oracle.com/cloud/latest/marketingcs_gs/OMCAA/index.html#Help/InsightPreview/Insigh
tPreview.htm%3FTocPath%3DInsight%2520Preview%7C_____0
Resources

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QUESTION TIME!
Hana Abaza
VP Marketing, Uberflip
@hanaabaza
hub.uberflip.com
Taha Sheikh
Group Product Manager,
Oracle Eloqua
@taha_sheikh

31. FindouthowBookerdecreasedtheir
costperleadby71% withcontent.
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