@uberflip#MAHacks MARKETING AUTOMATION HACKS: Allyson
Van Houten Product Marketing Lead, MailChimp @avanhouten Hana Abaza VP Marketing, Uberflip @hanaabaza Ariana Hargrave Head of Client Relations, MailChimp

@uberflip#MAHacks WE WILL SEND THE
RECORDING. Questions? We’ve got answers! (At the end of the webinar J)

@uberflip#MAHacks Join in on WE
WILL SEND THE RECORDING. Questions? We’ve got answers! (At the end of the webinar J)

@uberflip#MAHacks MEET THE EXPERT Allyson
Van Houten MailChimp Street Cred: • These are real hacks used by MailChimp customers • I work directly with our customers and product team on our automation features

@uberflip#MAHacks MEET THE EXPERT Ariana
Hargrave MailChimp Street Cred: Leads MailChimp's Client Relations team which provides str ategic guidance to customers with unique sending needs as well as creative email solutions

@uberflip#MAHacks
LET’S GET HACKING!

@uberflip#MAHacks Hack #1: Product Recommendations
• Follow up with additional product recommendations after your subscribers make a purchase • Create high level recommendations for product categories, or create individual recommendations using predictive data services like AgilOne and Ometria

@uberflip#MAHacks • Use MailChimp’s merge
fields to upload image files and product links to every subscriber on your list • You can upload different recommendations into the merge fields at any point Hack #1: Product Recommendations

@uberflip#MAHacks • Select MailChimp’s “Any
Product Purchased” workflow to get started • You can choose to send immediately following a purchase, or create segments for subscribers who have not purchased recently. Hack #1: Product Recommendations

@uberflip#MAHacks • Using MailChimp’s drag-and-drop
editor, build your em ail using html blocks to hold the image and link merge tags you set up for the recommended products • Here’s what the code will look like: Hack #1: Product Recommendations

@uberflip#MAHacks Hack #2: Self-paced courses
• Create an automation series where your subscribers receive the next email as they complete each task • This allows users to self-pace through any education course, keeping them from getting emails that are ahead of their individual progress

@uberflip#MAHacks • Use MailChimp’s Goal
integration to track completion of each activity • Each step in the course should have it’s own Goal, that is how you will trigger each new email in the course • P.S. You can use Goal to follow up an any number of activities on your site, including watching videos, clicking on specific links, and more. Hack #2: Self-paced courses

@uberflip#MAHacks • Once each Goal
is set up, choose the “Website Activity” workflow to get started • Then, set up the link that will trigger the next step in the series • Repeat this process for each step in your course Hack #2: Self-paced courses

@uberflip#MAHacks • As you review
subscriber's progress, if you see people dropping between lessons add in reminder emails • For the reminder emails, set up “did not click” segmentation criteria during the trigger configuration step of your workflow set up Hack #2: Self-paced courses

@uberflip#MAHacks Hack #3: Follow up
by sign up source • Create different automation workflows based on where subscribers sign up • Customize the content from wherever they’re signing up on your website

@uberflip#MAHacks • You’ll begin with
MailChimp’s built in signup forms, and use the Embed Form option • Create your form with fields for all the information you’d like to collect • Add in a hidden field to your form for “Signup Source, and create a merge tag label for the field • Next you’ll need to modify the value and input type of the hidden field you created in the embed code • Step-by-step instructions here: http://kb.mailchimp.com/lists/signup-forms/add-code-to-get-location-information-from-signup-forms Hack #3: Follow up by sign up source

@uberflip#MAHacks • The name and
id values need to match exactly the values you defines for the hidden field in the Form Builder. Hack #3: Follow up by sign up source • At the end of the code for your submit button, add the following code before the </div> tag

@uberflip#MAHacks • In the quotation
marks for the value attribute, type in the form location. For example, if you embed this form on a blog your might input “value=“blog” • For each page you want to track, duplicate the embed code and alter the in put value to match where the form will be placed. Hack #3: Follow up by sign up source

@uberflip#MAHacks • Start with the
“Welcome Series” workflow • Choose “Signup Source” segmentation criteria • Define the sign up source based on the hidden field you created in your embed forms Hack #3: Follow up by sign up source

@uberflip#MAHacks Hack #4 Event Follow
up using Eventbrite • Automatically send messages to users before, or following, an event • Ask attendees to share on their social platforms or have them to sign up for text alerts leading up to the event

@uberflip#MAHacks • First, make sure
you have MailChimp Sync for Evenbrite set up • This integration is free, and allows you to sync as many events to your MailChimp list as you’d like • MailChimp Sync pulls in e-commerce data in addition to subscriber name a nd email address, which enables automation workflows for events Hack #4 Event Follow up using Eventbrite

@uberflip#MAHacks • Start with the
“Specific Product Purchased” workflow • When configuring the workflow trigger, your event name will show up as a product in the “Subscribers buy” drop down Hack #4 Event Follow up using Eventbrite

@uberflip#MAHacks RESOURCES Working with Automation:
http://mailchimp.com/resources/guides/working-with-automation MailChimp Blog: https://blog.mailchimp.com/tag/automation Getting Started with Goal: http://kb.mailchimp.com/integrations/other-integrations/integrate-goal-with-mailchimp Send a Simple Poll or Survey to Subscribers: http://eepurl.com/iDBs Stay Compliant with CASL: http://eepurl.com/XxwXH Eventbrite Synch: https://blog.mailchimp.com/announcing-mailchimp-sync-for-eventbrite/ MainChimp E-Commerce Integrations: https://connect.mailchimp.com/collections/e-commerce Add and Track Videos with Wistia: http://eepurl.com/bhrMbf

@uberflip#MAHacks

@uberflip#MAHacks We put the ability
to manage and leverage the content experience in the marketer’s hands. UBERFLIP PUTS MARKETERS IN CONTROL

@uberflip#MAHacks Connect your content: To
a beautiful, optimized front-end experience that is: With built-in tools to: RESPONSIVEDISCOVERABLE SOCIAL CONVERT, CONNECT AND UNDERSTAND LEADS ORGANIZED PERSONALIZED HOW IT WORKS

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THE UBERFLIP EXPERIENCE

@uberflip#MAHacks QUESTION TIME! Allyson Van
Houten Product Marketing Lead, MailChimp @avanhouten Hana Abaza VP Marketing, Uberflip @hanaabaza hub.uberflip.com Ariana Hargrave Head of Client Relations, MailChimp