1.
Mastering the
Content Experience
Five data science insights that will improve
your content engagement

2.
Your lecturer for today’s class
Randy Frisch
CMO & Co-Founder
Bogdan Zlatkov
Content Marketing Manager

3.
Today’s Agenda
3 Improving your Existing Content
1 What is a Content Experience?
2 3 Elements of any Content Experience
4 Personalizing the Experience
5 Q&A and Results

4.
The New Content Experience
5 Data Insights We Discovered

5.
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I DISNEY MY WIFE NYC

6.
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7.
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8.
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9.
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10.
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The way we experience
content matters!
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11.
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What is a
Content Experience?
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12.
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A content experience
occurs wherever and
whenever anyone
encounters your content.
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13.
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Structure
Organization Navigation
Tagging Curation

14.
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Environment
Placement Design
Display
Visual
aesthetics

15.
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Engagement
Personalization Relevance
Consistency
Contextual
CTAs

16.
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What does
this mean
for marketers?
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Marketers need to
align their marketing journeys
with consumer expectations.

19.
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of B2B buyers expect the
same buying experience
as B2C customers.
80%
— Google
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20.
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What can focusing
on content
experience do for
me?

21.
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22.
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Is creating new content
the only way
to increase views?

23.
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Putting your content
in more than one
place can increase
views by 8x on
average
1

24.
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25.
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Putting your content in more
than one place can increase
views by 8x on average.
Topic A Topic B
Topic C Industry A
Industry B Persona A
Persona
B
Account A
Increase Content
Views by

26.
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How does the management
of content experiences on the back-
end affect its performance?

27.
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Tagged content is
viewed nearly 2x as
often as content
that isn’t tagged
2

28.
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29.
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Tagged content is viewed
nearly 2x as often as
content that isn’t tagged!
Your Content
Engagement

30.
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What’s the best way to
organize content to create
an experience that’s relevant
for the user?

31.
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Marketers who
categorize their
content by topic
see double the
number of views.
3

32.
@uberflip |
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33.
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Double
Marketers who categorize their
content by topic see double the
number of views.
Your Content Views

34.
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How does the experience
around Form CTAs impact
conversion rates?

35.
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Putting a CTA
overtop of your
content has a
17 percent
conversion rate.
6

36.
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The way you gate content
matters. Putting a CTA overtop
of your content has a 17 percent
conversion rate! (That’s 7x the
conversion rate of a traditional
landing page)
Beat Your Landing Page
Conversion Rates by

37.
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With the emergence of
artificial intelligence (AI)
for business applications,
what can AI do for
content experiences?

38.
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Personalized
recommendations
increase the chances of a
visitor consuming more
content than generic
recommendations by 60%
5

39.
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CLICK-THROUGHRATE

40.
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AI works! Personalized
recommendations increase the
chances of a visitor consuming
more content than generic
recommendations by 60%.
Increase Content
Engagement by

41.
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Content experience must
be considered across all
marketing programs.

42.
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Inbound Demand
Generation
ABM Sales Enablement
As
marketers
we are
focused on...

43.
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Personalized
content
experiences lead to
more engagement,
better leads and
convert more
customers.
Demand
Generation
ABM Sales Enablement
Inbound
Driven By Content

44.
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Conversions on
Gated Content
Evidence ‘this’
matters
+7x +8x
Increase in
Engagement
+60%
Your Content
Reach

45.
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46.
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Content Experience Framework
The best way to create personalized content experiences.

47.
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Randy Frisch
CMO & Co-Founder at Uberflip
@randyfrisch
ubrflp.in/randyfrisch
uberflip.com/CEreport
The Content
Experience Report
Download Now
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48.
Q&A