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Your Marketing Trends Roadmap for 2015

Charting the course for your marketing efforts in 2015?

The online marketing landscape is always changing and there are some prominent themes you should keep in mind for this year—from the rise of interactive content to the changing buying process.

Check out our roadmap of marketing trends for 2015 to help guide you on your way!

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Your Marketing Trends Roadmap for 2015

  1. 1. TODAY'S BUYERS HAVE GRADUATED. THEY'RE EDUCATED O U 6,5 ABOUT voun /94? .35 5.15 ’ y research their business purchases before buying Top 3 content formats for g AA 73% if in 13% E cnsssrumzs 870/0 *1» of B2B buyers “HI _ wnnum; gf ; .‘ most frequently PAPIEBES -‘ P "- ‘ share blog posts _ 1 I __I. _ ___. .__ * 3 - * n _. _.. n-4. may I Marketers are rallying their fans with advocate marketing 8. user-generated content to leverage peer endorsements. ” ' "' :93 ‘Tm: am salmon or omrr£u'r Ill MOST connuuse MAY BE " . lumrr urmen voun nose: YOUR mpwvzss Ann cus'rom: n8- ll -'3 The Distribution Highway You'll need to put dollars into distribution for your marketing efforts to really pick up speed- Paid Social is now the highway. 1500 stories appear in the average Facebook user's news feed every time they log in. of marketers identify distribution as a need ix I , Al :3; are actually invested in distribution “The days where a marketer could drive measurable business results at impactful Volumes through organic methods alone are basically over. ” Colin Alsheimer, Weber Shandwick Organic reach has dropped from 12% in 2013 to 6% in 2014 for all Facebook Pages. n = of marketers have overlapping software of marketers identify their r. Zv": |‘, l solutions and workflows I ‘v 7 0 solutions as fully integrated accross various channels 1 0 /6 across people processes and platforms on average. marketers omy Us the 5°ftW3'9 Solutice: 32% °f the capabilities of , _ hsl ernploy Content Marketing m t Z 2 — — j I I ' j | | | T | | | —--- j I I I The Internet is bustling with content. j I II The content marketing mix is becoming = l l l more diverse, more VISUAL. = Companies that include video in their content mix see _ _‘_4‘_ __ H _ ~ _ . r~ w-‘ _ ¢ _- a 66% higher average -'—~‘-‘§- V- - -'--- -‘~--'--~ conversion rate. 4_ , .2014. :3} Y -. L.L . of buyers surveyed . * desire more visual _ « 8. interactive content. 1 . ; :‘l, ... .s. ..= cc. .a. .-. .=. -.. c;: 1 Create moments ofinspiration : : I that send people on a journey. " I I I — Andrew Davis I " I I I n u . . . . . . . . . . . . . . . _ . . . . . . . . . . . . . . - . . . . . . . . . . . . . . . . . . . . . . . . - . - . . . . — . - . . - o - - --occu-o-coo---c-ooncucnoonauuocn sounces Oberflip 1. http: /lwww. acquitygroup. com/ news-and-ideas/ thought-leadership/ article/ detail/2014-b2b-procu rement-study http: /Iwwwexecutiveboard. com/ exbd-resources/ content/ digita| —evo| ution/ index. htm| httpzl/ www. demandgenreportcom/ industry-topics/ content-strategies/2746-b2b-content-preferences-survey- buyers-want-short-visual-mobile-optimized-content. html https: //www. youtube. comIwatch? v=zxpa4dNVd3c#t=24 http: /IsoclaLogi| vy. com/ facebook-zero-considering-life-after-the-demise-of-organic-reach/ http: /Icorp. crowdtap. com/ sociallnfluence http: /Iwww. altimetergroup. com/ content—marketing-software-| andscape/ http: IIwww. aberdeen. com/ researchI9575/RR-marketing-automation-platform. aspxIcontent. aspx . http: //aberdeen. comIresearch/8790/al-video-content-marketing/ contentaspx 10. http: //lnsightventurebeancomlreport/ state—marketing-techno| ogy—fall-2014—attitudes-usage-and-investment 11. https: //www. sprinklr. com/ social-paid-whitepaperl 12. http: /Ihub. uberflip. comIh/ l/27787399-b2b-content-marketing-trends-for-2015-infographic/15819 13. https: IIwww. faceboolccom/ business/ news/0rganic-Reach-on-Facebook P4.“ ‘°9°. ".°‘S-"'9

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