cul·ture /ˈk lCHər/
Noun: The arts and other manifestations of human intellectual
achievement regarded collectively.
Who needs it anyway?
In the context of an organization, this means that our culture is
a reflection of the work we produce.
The work we produce is the result of the people we hire, and
the decisions that they make everyday.
That’s why culture is important.
Culture is clearly important. We want to be known for having a
culture that makes an impression:
Customers: When we tell them our values, they can easily
relate to it first-hand through our service.
Full-timers: Understand its importance and use it as a guiding
light for decision making.
Writers: Brag about working with us.
Without this impact, this presentation is just a collection of
Our mission is to conveniently deliver high-quality content and
offer tremendous client support.
What we do every day
Our vision is to be the trusted provider of content solutions for
individuals, businesses and organizations, worldwide.
The paradigm we want to reach
Values are the pillars of logic that we stand by. For
example, think about a company decision you want to make
(budget, negotiation, relationship with co-worker). Does the
decision fall in line with the values we have?
What are they and what do they
Values help us make decisions by giving us a rubric.
Without constant reminder of them and an environment to
enforce them, they are just words.
So, these are not just values, think of them as behaviors.
You are highly competitive and don’t like losing.
You approach every task with vigor and volition.
We all share a common understanding
of the challenges that face our
organization and follow through with
executing with tenacity, vigor and the
You care about the success of the company.
You study and learn outside of your discipline.
You do productive, effective and beneficial things, even when
no one is watching.
“It is not sufficient that I succeed. Everyone else must fail.”
- Genghis Kahn
You know that other team members have transparency about your
You take ownership over your projects.
You are aware of, and know the numbers associated with your role and
Everyone has strict accountability for
their task and role in the company. Our
success and reputation is based on the
tangible results that we produce.
You know that if you can’t get it done, we are going to help you. If you still
can’t get it done with help, then we find someone else to do it.
It’s not about how hard you work, it’s about the results of your performance.
You are clear what you are and ARE NOT accountable for.
“It is wrong and immoral to seek to escape the consequences of one's acts.”
You reply quickly to email, chat, phone calls and customer
You don’t settle for a mediocre solution.
A client oriented mentality that
focuses on delivering top quality
products and services through a shard
commitment to clients.
Before shipping a product, design, web page, email or
anything, you think about the client’s response/reaction.
You care deeply about the happiness of our customers.
You make continual changes and improvements based on
productive customer feedback.
“Well done is better than well said.”
- Benjamin Franklin
You challenge assumptions that everyone knows as “true.”
Adaptation is the crux of evolution.
The same is true when building a
You can move quickly and re-design plans to make it work with
You have a flexible and open mindset that is responsive to
others’ ideas and improvements.
If you make a mistake, you fix it fast and build a process to
ensure that it doesn’t happen again.
“It is not the strongest of the species that survives, nor the
most intelligent, but the one most responsive to change.”
- Charles Darwin
You make educated bets on where the next big opportunity is.
You try to solve hard problems and aren’t afraid to fail.
Invest time, capital and resources into
new technologies, better processes,
new products and services, and
industry leading practices. Adapt when
you have to and can.
You communicate openly about ideas that can help the company
improve its products and services.
You are a self-sufficient thinker and don’t need someone to hold
You give new opportunities a fair, objective and driven chance to
“Business has only two functions – marketing and innovation.”
- Milan Kundera
Even if you exceeded expectations, you are not content on the
Doing the right things day in and day
out requires carrying a feeling of
You don’t pride yourself on past performance.
You have internal anxiety about the company being irrelevant
in a year from now.
You set aggressive goals for you and your projects.
“Success is like a medicine, it fools smart people into thinking
that they can’t lose.”
- Bill Gates
You are a slave to numbers and data.
You take actions based on what the data tells you.
We all make decisions. The trick is to
make the best possible decision with
as much information as possible.
You do methodical research, planning and estimation for projects.
You know data that is relevant to your position.
You make decisions knowing that it will impact the bottom line.
“The goal is to transform data into information, and information
- Carly Fiorni (former President of HP)
You make deadlines. Always.
You are self-sufficient and don’t rely on others to motivate you.
We believe in letting you do your own
thing, on your own time. But with
great freedom comes great
You take initiative for projects.
You keep others (superiors, team members, customers..etc.) in the
loop of what you are doing/working on.
“Control leads to compliance; autonomy leads of engagement.”
- Daniel Pink
If asked, your team would say that they can rely on you to do things well.
You are an intensely great listener and work towards understanding
You are part of a team of talented
people. Every new hire is a new strand
of DNA that is added to us. That DNA
you add is important to us. And has
the capacity to fundamentally change
Hiring people is like opening doors. We
strive to open the right doors and
neglect the bad ones.
You stay calm during periods of duress and treat others with
dignity, respect and integrity, no matter who they are.
Your practice humility.
You put the needs of the company above your needs.
You understand that when you help your team members, you are helping
“The internal dynamics of a team of people are more important than the
competitive landscape of the industry.”
- Peter Thiel
You expend effort to analyze the root cause of a problem.
You assess various solutions in terms of time, scope and
Our version of productivity dictates
that we spend time planning before
You create long-term solutions that are going to be viable for
us at any scale of business.
We also address problems on a shortterm and long-term basis.
“If I have 8 hours to chop down a tree, I will spend seven hours
sharpening my axe and 1 hour chopping.
- Abe Lincoln
You refrain from using derogatory or otherwise offensive
language towards everyone involved with the organization.
Decorum is about behaving
professionally towards others while
You avoid passive-aggressive and otherwise unproductive
means of communicating with others.
You adhere to formal policies and procedures.
You respect the chain of command and communicate
“Observe decorum, and it will open a path to morality.”
- Mason Cooley
You take into account others’ circumstantial dispositions and
are sensitive towards that point of view.
Compassion is about having a genuine
understanding of others’ perspectives
and then changing your behavior to
You do what you can to help others when they are in need
without using it against them.
You assess problems with the attitude that we are all people
first and customers/employees second.
Often times, compassion can foster
stronger bonds and builds
rapport, which is trust plus comfort.
“Be kind, for everyone you meet is fighting a harder battle.”
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