AstroVed.com was founded by Dr. Pillai, a well-respected Vedic astrologer with extensive contacts in the international Vedic Astrology community. This case study attempts to trace AstroVed's success on YouTube.

1. AstroVed YouTube Case study
- Umananda Mukherjee

2. About AstroVed
AstroVed.com was founded by Dr. Pillai, a well-respected Vedic astrologer with
extensive contacts in the international Vedic Astrology community. AstroVed was
established to provide immediate personalized answers to member’s questions,
based on the science of Vedic Astrology and aims to help people lead a happy and
fulfilled life on earth.
In pursuance of this objective, AstroVed.com has established various astrological
establishments in the fields of Vedic Astrology, Nadi Astrology, and Ashtamangalam
Prasanna and so on; thereby contributing to the global needs for astrology and
positioning itself as one of the most reputed astrological services company today.

3. AstroVed YouTube Stats
Date joined: February 2007 | Country of origin: United States| First video: 16 July 2008
Youtube profile: AstroVed.com (Astrology Portal) provides Astrology predictions, Astrology
consultations, daily horoscopes, nadi astrology, vedic astrology and remedies for all your problems.
Subscribers: 3200 | Video views: 1,711,149
No of videos uploaded: 225 (AstroVed also runs the Pillai center YouTube Channel which has 268
videos uploaded till date)

4. The Purpose
• Providing answers and divine wisdom to its members, concerning
vital areas of their life like finance, relationship, career, health,
business, spirituality etc.
• Promoting its various astrology and Vedic based products and
services.

5. The Investment
Professional video production is a costly affair; probably the reason why AstroVed
maintains an in-house video production team, equipped with high end cameras,
video editing software and other peripherals – ensuring that they have all the tools
of the trade.
This has immensely helped them in keeping their cost comparatively low, which
would have otherwise required the allocation of a large fund.

6. The Kind
Kind of videos uploaded by AstroVed:
• Testimonial videos by people who have experienced their services
• Astrological events/happenings and their possible effects
• Videos explaining the essence of divine mantras, gems and rituals
• Introducing the role and influence of various archetypes, God and Goddesses in
human’s life

7. The Benefits
Seeing is believing - Dr. Pillai’s effort in giving away
Vedic and astrological tips in his videos, greatly
established his and AstroVed’s reputation as a Vedic
and astrology expert. This gave them a strong edge
over their competition – who wouldn’t prefer to
believe a visible person talking rather then a web
page full of content?
Professionalism paid off – AstroVed ensured that the videos uploaded were made on a
sufficiently professional level. These videos weren't presented as a self-serving manner, but on a
manner which genuinely intended to help its viewers. This built a huge loyalty and fan following
for AstroVed.
Smart optimization - Based on the smart use of key words and other optimizing techniques,
AstroVed’s video was viewed by thousands of people around the world. This translated in an
increase in AstroVed’s clientele not only locally but also globally.
Authority – AstroVed’s untiring efforts in frequently updating videos typically focused on their
industry i.e. Vedic astrology, successfully demonstrated their niche market with more authority.
Their videos which specifically suggested life improvement ideas, attracted a lot of attention;
which eventually resulted in more sales.

8. Thank You
Connect with me on:
http://in.linkedin.com/in/umananda
http://www.slideshare.net/UmanandaM
http://twitter.com/umanandaM
To read more about AstroVed please visit: http://www.astroved.com
Disclaimer: I don’t own rights to any of the images used on this presentation. The purpose of this
presentation is only informative and not commercial in anyway. The published information in no way reflects
the views and opinion of my employer and represents only my personal viewpoint.