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Blogs and Blogging: Becoming a Networked Researcher

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The what, why and how of blogging as an academic researcher.

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Blogs and Blogging: Becoming a Networked Researcher

  1. 1. (Click the image to see just how much stuff, in real time)
  2. 2. Blogs & Blogging An Introduction for Researchers Ned Potter
  3. 3. Aim of today: explore what blogs are, why are they are relevant to the HE context, and how they might be useful to you. We’ll be setting up a blog – but this can be deleted after the session!
  4. 4. What are we talking about today: Blogging is part of social media, which is part of Web 2.0 – the interactive and participatory side of the internet. It’s basically people exchanging stuff (most often opinions).
  5. 5. Please go to bit.ly/york5 and fill out my one-question survey
  6. 6. are blogs? What
  7. 7. Blogs are regularly updated webpages, consisting of posts (articles) on one or many themes. They can exist on their own or as part of a larger (static) site.
  8. 8. Blogs are classed as social media - in other words they're interactive and participatory. Readers can (usually) comment on the posts, engage in dialogue with the author, and easily share links to the blog via Twitter and other networks.
  9. 9. People can either read blogs online like any other website, or subscribe to the blog to receive regular and automatic updates, wherever they see this symbol: Blogs are (almost always) mobile-ready.
  10. 10. There can be individual blogs, group blogs, departmental blogs, project blogs. They're written using online software, the most popular of which are:
  11. 11. WhyBlog?
  12. 12. WhyBlog?
  13. 13. WhyBlog?
  14. 14. WhyBlog?
  15. 15. It is likely that a larger (and possibly more varied) audience will see your research if you or others blog about it. "...the content of a blog becomes available far faster than that of a journal article, and is accessible to a wider audience." Jenny Davis, Texas A&M University "Academic blogs are proven to increase dissemination of economic research and improve impact." World Bank Senior Economists, David McKenzie and Berk Özler http://blogs.lse.ac.uk/impactofsocialsciences/2013/05/08/the-place-of-blogs-in-academic-writing/ http://blogs.lse.ac.uk/impactofsocialsciences/2011/11/15/world-bank-dissemination/ IMPACT
  16. 16. Adrian Miles, a senior lecturer in media and communications at RMIT… has 1,000 readers a week for his VLOG 4.0 blog and although he describes it as “a very small blog”, he contrasts it with being published in a major international journal where he says “maybe 100 people would read my article”. http://blogs.lse.ac.uk/impactofsocialsciences/2011/06/20/academics-blogging-vital-tool-for-academic-communication-impact/
  17. 17. 2. Communication Blogging allows you to greet the Googlers with your professional ideas, views and outputs.
  18. 18. 2. Communication Blogging allows you to instigate collaboration, stimulate discussion, share information with your peers, engage a non- academic community
  19. 19. 2. Communication Blogging allows you to disseminate information in an informal way, and get immediate feedback on potential ideas.
  20. 20. 2. Communication “Blogging forces me to write accessible content on a regular basis. From a writing point of view, blogging is like working out a few times a week. I also just plain like collecting my thoughts, presenting them well, and trying to see if I can persuade people to think differently after reading my posts than they were thinking before. I suppose that’s the teacher/scholar in me coming through.” Peter Enns, Harvard
  21. 21. 3. Teaching
  22. 22. Ways to use blogs in teaching? Provide further assignments for students to work on Have students work in small groups to write and post summaries of content covered in class to build a compendium for content covered over a semester Use blogs for peer learning. Encourage students to post comments on each others postings Use blogs for projects where students need to include videos, clips, audio, text and images http://www.educatorstechnology.com/2012/06/ultimate-guide-to-use-of-blogs-in.html
  23. 23. Keyconcepts defined
  24. 24. Post / article: means the same thing – one update on the blog. Multimedia: a good thing to include in blog posts – especially pictures and video Subscribers: people who regular get updates from your blog via email or an online service Comments: responses to the article, which the author mediates
  25. 25. Time to get started. Follow the instructions in the hand-out.
  26. 26. Examples
  27. 27. Blogging is most effective when you're part of an online scholarly community, so it's important to consume as well as create. For which you need RSS >> It stands for: Really Simple Syndication. Although the proper explanation is really anything but... Relevant definition: A way to keep up to date by making the content come to you: blogs, news feeds, anything regularly updated online.
  28. 28. Why use RSS? Subscribing to feeds via RSS funnels all the things you're interested in (but might otherwise miss) into one place. You can sub-divide them into folders (Must-reads, BL blogs, Technology, special collections, social media advice or whatever). Even once useful articles have disappeared off the front page of the sites you value, they're still waiting for you in your feed-reader.
  29. 29. You can also set up alerts for ego-searches, e.g. mentions of your name, your major projects / articles, or links to your blog / website. (via https://www.google.com/alerts)
  30. 30. You usually subscribe in a feed reader – I’d recommend either www.feedly.com
  31. 31. Or oldreader.com
  32. 32. Try out RSS Activity B in the hand- out.
  33. 33. well Blogging
  34. 34. well Blogging (the style question)
  35. 35. Write for the web From the authors of the successful British Politics and Policy blog: Academics normally like to build up their arguments slowly, and then only tell you their findings with a final flourish at the end. Don’t do this ‘Dance of the Seven Veils’ in which layers of irrelevance are progressively stripped aside for the final kernel of value-added knowledge to be revealed. Instead, make sure that all the information readers need to understand what you’re saying is up front – you’ll make a much stronger impression that way.
  36. 36. Keep in mind: Multi-author blogs are more sustainable, and have a higher post-rate. The more posts you have, the more Google searches you show up in, and so the more views you get.. *Useful* blogs (or blogs with a useful element) tend to get more interest - I smuggle in thoughtful posts among the useful posts, to a bigger audience... Blogging works best when you write about what you care about
  37. 37. Finding inspiration Useful posts, inspiring posts Revealing posts 3rd party content posts Question posts Seasonal posts Updates
  38. 38. Encourage interaction Avoid text-only posts
  39. 39. Encourage interaction Avoid text-only posts (It’s NOT dumbing down!)
  40. 40. Use titles which reveal the content, rather than obscure it. Linking to other blogs is the new referencing...
  41. 41. Use titles which reveal the content, rather than obscure it. Linking to other blogs is the new referencing... (It’s NOT dumbing down!)
  42. 42. You need to actually tell people you’re blogging.
  43. 43. You need to actually tell people you’re blogging. Blog name and URL on your business cards on your PowerPoint presentations in your email signature Tweet about it, feed it into your LinkedIn profile
  44. 44. Comment on other blog posts. Write guest posts for other blogs.
  45. 45. Above all: Make it as easy as possible for people to share posts and subscribe to your blog.
  46. 46. Any questions?
  47. 47. Thanks for coming! Every picture via www.iconfinder.com These slides are on www.slideshare.net/UniofYorkLibrary My blog is at www.ned-potter.com/blog (although it’s by no means exemplary!)