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Twitter for Researchers and Academics
Tips for IMPROVERS
Ned Potter
Academic Liaison
Above all, remember it’s not about
broadcasting, it’s about conversation!
Above all, remember it’s not about
broadcasting, it’s about conversation!
This is Web 2.0.
It’s interactive,
participatory...
This guide covers
Content, Tone, your Account,
Logistics and Analysis.
It is aimed at people in the academic
environment who already use Twitter.
If you’re brand new to the platform,
read this ...
Content
Part 1
Don’t just make statements, ask questions.
Content
Content
Tweet multimedia
Pictures, videos, slideshows all appear within Twitter itself
Consider the 1 in 4 rule*
*actually it’s more of a guideline…
Content
Consider the 1 in 4 rule*
1 in 4 Tweets
directly about
you / your work
*actually it’s more of a guideline…
A ReTweet?
A li...
Embrace the smartphone!
(Soon there will only BE smartphones
so you may as well get started now.)
Content
Embrace the smartphone!
(Soon there will only BE smartphones
so you may as well get started now.)
Imagine the people readi...
Hashtags 101
Content
Content
Content
Content
Capture the good stuff
Twitter is ephemeral but you can archive
Content
Activity 1
Capturing a useful hashtag with Storify
Content
You can request
your own archive
Content
Tone
Part 2
Try not to think of it as purely
personal or purely professional
– it works better when it’s both.
(Personally I think it ...
Spell things correctly, don’t use
text-speak, ensure proper
grammar and syntax – but the
tone is friendly and approachable...
Ultimately the tone on Twitter is roughly
akin to how you would address your peers
face-to-face (as opposed to in print).
...
Ultimately the tone on Twitter is roughly
akin to how you would address your peers
face-to-face (as opposed to in print).
...
Your Account
Part 3
Your profile is hugely
important – it can both win
and lose you opportunities.
Use your bio to give people a reason to
eng...
Talking of spam…
Asking for the occasional RT is fine (‘Please RT’ commonly results in 11 times as
many RTs, ‘Please ReTwe...
Your Account
Follower limit
Keep in mind the maximum number of accounts you can follow is
2000, until you yourself have 20...
Bio, blog link
Following back
Don’t be spammy
Check hashtags
Your Account
You don’t HAVE to follow back.
Although reciproc...
Your Account
And if you DO have to follow back for political reasons…
The mute button is your friend.
Your Account
Dealing with trolls
Block > unblock
Block
Block and Report
Lock
To lock or not to
lock your account?
Advantages:
Complete control over who
sees your tweets
Free reign to be critical or
o...
To lock or not to
lock your account?
Disadvantages:
Will reduce the size of your
network so you may miss out
on interactin...
Logistics
Part 4
Logistics
How often should
you tweet?
Targets can often backfire – tweet
when you have something to say,
and don’t when yo...
That said, the more people tweet, the bigger their network.*
Often the bigger their network, the more they get out of Twit...
Set up saved searches
After any useful search, save it so
it’s easily accessible next time
you click the search box.
Logis...
Set up saved searches
As well as searches for relevant
topics, set up a search on
pertinent URLs (for example your
project...
Amazing things can
happen from searching
for your own URLs!
Logistics
Lists allow you to usefully ‘curate’
the people you follow
For example, make lists of
people who tweet about
Your discipli...
Consider a social media dashboard
Twitter doesn’t have to be run from twitter.com – something like
Hootsuite may be useful...
Activity 2: Saved Searches and Twitter Lists
Logistics
Analysis
Part 5
Analyse your Tweets
There are a million and one Twitter stats packages online –
choose the ones which give you information...
Twitter Analytics
Allows you to see how many people actually see your tweets
(a fraction of your followers) and compare ho...
It also shows you
where your
followers are from
so you know if
you need to adjust
the times you
tweet key info.
Analysis
Final Activity: analysing your own account with Twitonomy
Analysis
And don’t forget… You need to
actually tell people you’re there.
@username on your
business cards
on your PowerPoint
prese...
Thanks for reading!
More on ‘Becoming a Networked
Researcher’ can be found at
http://www.york.ac.uk/library/info-
for/rese...
Photos via Flickr Creative Commons (1)
Twitter birds on a wire by MKH Marketing, at:
http://www.flickr.com/photos/mkhmarke...
Photos via Flickr Creative Commons (2)
Egg by JeffPoskanzer, at:
https://www.flickr.com/photos/jef/7550549938/sizes/c/
Rec...
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Amazing things can
happen from searching
for your own URLs!
Logistics

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