1. CROWDFUNDING
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2. www.ecorl.it/en
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3. Topics
 Definition of crowdfunding
 Crowdfunding benefits
 Crowdfunding drawbacks
 How to make crowdfunding successfull
 Crowdfunding platforms:
- kickstarter.com
- indiegogo.com
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4. Crowdfunding is by definition,
“the practice of funding a project
or venture by raising many small
amounts of money from a large
number of people, typically via
the Internet.”
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5. Crowdfunding Benefits
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6.  fast way to raise finance with no upfront fees
 can be a valuable form of marketing and result in media
attention
 sharing your idea, you can often get feedback and expert
guidance on how to improve it
 it is a good way to test the public’s reaction to your
product/idea
 investors can track your progress - this may help you to
promote your brand through their networks
 ideas that may not appeal to conventional investors can
often get financed more easily
 your investors can often become your most loyal
customers through the financing process
 it’s an alternative finance optionwww.ecorl.it/en
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7. Crowdfunding Drawbacks
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8.  It’s a LOT of work
 You pay out 8-12% of your raise
 Most campaigns fail
 Funds are allocated with little room for growth
 Failed projects risk damage to the reputation of
your business and people who have pledged
money to you
 If you haven’t protected your business idea with a
patent or copyright, someone may see it on a
crowdfunding site and steal your concept
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9. Tips for Successful Crowdfunding
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10.  Understand what crowdfunding is
 Know the process
 Produce a specific and accurate business plan and
marketing plan
 Pick the right investors and give them reasons to invest
 Tell a good story well
 Produce a compelling pitch
 Create a powerful video
 Secure the first 30% of your funding target
 Offer the right rewards
 Get some supporters to pledge their money as soon as
your campaign goes live to validate it
 Communicate with investors before, during and after the
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11. Crowdfunding Platforms
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12. kickstarter.com
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13. indiegogo.com
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14. www.ecorl.it/en
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