Universum Toolbox
Develop your talent strategy
The comprehensive diagnostic tool for building the best possible Employer
Brand strategy among your target talent.

Who We Are
Present in 60 countries with
regional offices in New York
City, Paris, Shanghai,
Singapore and Stockholm.
Serving more than 1 700
clients globally, including
Fortune 100 companies.
Full service Employer
Branding partner, taking
clients from identifying
challenges, engaging talent
to measuring success.
Helping the world’s leading
organizations strengthen
their Employer Brands for
over 25 years.
Surveying more than
1.3 million career-seekers,
partnering with thousands of
universities and
organizations.
Thought leaders in Employer
Branding, publishing content
on C-suite level subjects.
Our Employer Branding
content is published yearly
in renowned media, e.g.
WSJ, CNN, Le Monde,
BusinessWeek.

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Your Employer Brand matters more
Research shows that a company’s Employer
Brand is twice as likely to drive job consideration
as its corporate brand
Lower turnover
Companies with a strong Employer Brand have a
28% lower turnover rate than companies with a
weak Employer Brand*
A competitive advantage
Only 69% of companies work with Employer
Branding from a strategic perspective
Lower cost per hire
The cost per hire is more than twice as low
for companies with strong Employer Brands
*Linkedin Whitepaper, Why Your Employer Brand Matters, 2012
**Talent Attraction Barometer 2012 (How does you organisation approach employer branding?)
***Boston Consulting Group, Creating People Advantage 2012, Mastering HR Challenges in a Two-Speed World
2.4xrevenue
growth
28%lower turnover
rates
50%savings
per hire
1.8xprofit margin
increase
Your Return on Investment
of Fact-based Employer
Branding
Just as with a consumer brand, people associate various
factors with an Employer Brand. You can drive your
Employer Brand in the right direction by influencing these
associations.

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Are you recruiting the right talent? How well does the
attracted talent match the profile you need?
What drives your primary target group? What do they
really want from their career?
How do you fare in terms of attractiveness versus your
competitors?
Why does talent want to work for you? Why not? What
attracts them to the competition?
Does talent want to join you for the right reasons? Should
you rethink your messaging?
What sets you apart from the competitors? What is truly
differentiating for you?
Are your communication efforts successful? Are you
visible in the desired channels and are you missing out
on certain channels?
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Empowering Insights Unlock
The Full Potential of Your
Employer Brand

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MEASURE YOUR EMPLOYER
BRANDING WORK BASED ON SET
KPIs
BY REACHING YOUR TARGET
AUDIENCE THROUGH PUBLICATIONS
AND EVENTS
YOUR COMMUNICATION ACTIVITIES
YOUR DESIRED BRAND POSITION
YOUR IMAGE, YOUR COMPETITORS
AND YOUR AUDIENCE
Your Toolbox to develop a
talent strategy
KNOW
DECIDE
PLAN
ACT
MEASURE
Universum’s toolbox allows you to learn from our established
research framework, shaped over decades of Employer
Branding experience. It is a strategic tool that empowers you
to capture the right talent and reduce the cost per hire. It will
help you identify key strengths and challenges in all your
markets.
• Evaluate the impact of your Employer
Branding efforts and better utilise your
budget
• Increase the quality of your job applicants
• Improve the accept/reject ratio
• Lower the compensation you need to offer
• Increase staff retention
• Use your culture as a recruitment asset

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Understand and Define Your Unique Selling Points:
Building Your Individual Employer Brand
To attract the right talent for your business strategy, an understanding of the different aspects that comprise your
Employer Brand is essential: What makes you attractive as an employer? Which associations are credible with what
you offer as an employer? And which of these are true? Finally, what makes your offer unique and distinctive?
Knowing the answers to these questions will help establish a successful Employer Brand.
YOUR INTERNAL
IDENTITY
YOUR
EXTERNAL
IMAGE
ATTRACTIVE
COMPETITIVE
TRESHOLD
DISTINCT
WHAT
TALENT
WANTS
CREDIBLE
TRUE

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The Develop
your Talent Strategy
Toolbox consists of
Tools & templates
 Template: Defining Your Key Talent
Target Groups
 Template: Defining an Attractive
Employee Value Proposition
 Checklist: Developing Your
Compensation & Benefits Package
Learnings like:
 Understanding the key drivers among
talents today
 The importance of a clear purpose and
mission to attracting talent
 The 3 keys to formulating an attractive
talent offer
 The 5 most common pitfalls leading to
the loss of talent
 How to develop your unique Employer
Value Proposition (EVP)
 How to select the right KPIs and
setting engaging objectives

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Thanks…until next time
www.universumglobal.com