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Collaborating in A Social Era - IntraTeam Event 2016

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The presentation my talk at the IntraTeam Event 2016 in Copenhagen.

Publié dans : Technologie
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Collaborating in A Social Era - IntraTeam Event 2016

  1. 1. COLLABORATING IN A SOCIAL ERA Oscar Berg IntraTeam Event Copenhagen 2016
  2. 2. Let’s
  3. 3. 1964: Arthur C Clarke ”The transistor and the communication satellite will make possible a world where we will be in instant contact with each other, wherever we will be.”
  4. 4. 1990: Steve Jobs ”An electronic organization…is the only type of organization that can begin to keep pace with the changing business conditions”
  5. 5. 2016
  6. 6. Welcome to the social era!
  7. 7. The power (of communication) is shifting from companies to customers
  8. 8. Houston, we have a problem…
  9. 9. Corporation Inc Market B Market A Product marketing The industrial corporation perceived the world like this
  10. 10. …and now it has to adapt to a new and different reality Corporation Inc Service Service Service Service Service Customer Experience
  11. 11. Expectations Capabilities Companies can’t keep pace with the customers
  12. 12. #1 They’re working like it’s 1995
  13. 13. #2 They’re designed like it’s 1950 Tried to collaborate
  14. 14. #3 They’re managing like it’s 1930 What management focuses on What knowledge workers value
  15. 15. What to do?
  16. 16. Close to the customers Strong networks and community Dare to try new things High level of engagement Photo credit: Bethany Legg But most importantly, people collaborate spontaneously! Big companies must become more like startups
  17. 17. High visibility Low visibility The Collaboration Pyramid
  18. 18. Builds trust to make collaboration happen spontaneously The Collaboration Pyramid
  19. 19. Communities Social network Rich profiles Micro-sharing Feeds Discovery The Collaboration Pyramid
  20. 20. ConversationTransparency Openness Recognition Participation The 5 Principles of Collaborative Communication
  21. 21. ConversationTransparency Openness Recognition Participation If ideas aren’t shared openly, how will they be discovered? The 5 Principles of Collaborative Communication
  22. 22. ConversationTransparency Openness Recognition Participation If people aren’t recognized for their contributions, why continue contributing? If ideas aren’t shared openly, how will they be discovered? The 5 Principles of Collaborative Communication
  23. 23. PraisingSharing Linking Commenting Tagging Following Authoring Recommending Connecting Joining ConversationTransparency Openness Recognition Participation The 5 Principles of Collaborative Communication
  24. 24. Platforms, API:s and Services Social Platform Services
  25. 25. Rich profiles Micro- sharing Social network Commu- nities Sharing Feeds Discovery LinkingTagging Following Connecting Joining Commenting Authoring Recommending Praising The digital workplace must be social Chat Web meetin g Co- autori ng People search Blog Discus s Revie w Social Platform Services
  26. 26. The technology is just an enabler. You must want to use it - in the right way
  27. 27. Be open by default
  28. 28. Work out loud
  29. 29. Be generous with positive feedback
  30. 30. Start with yourself. Change how you communicate. Lead the change!
  31. 31. Thank you! @oscarberg www.oscarberg.net
  32. 32. Photo credits Markus Spiske https://unsplash.com/markusspiske Sebastian Muller https://unsplash.com/sebastianmuller Tracy Thomas https://unsplash.com/stanmeg Jason Howie

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