A presentation on UpGrad's Product Management Program

1. Moving beyond Tech :
Product Management as a career

2. Page -2-
Product Management – What is the role of a Product Manager?
A Product Manager bridges every department that the product touches
Designers
-> Design
Engineers
-> Code
Business ->
Getting revenue
PM
PM is the mini CEO of the product
“Lots and lots of people in India are going to come online and a lot
of products are going to be built. This opens up a gap where you
would need a lot of people who could understand user behaviour,
what kind of products need to be build and what are the user
expectations, and then you would need a lot of product managers
to convert those requirements into products.”
- Manish Jethani, Head-Consumer Products, Grofers
“India as an ecosystem is at a really rapid pace of development – not
just start-ups but even big companies that are expanding their
footprint in India. Product management is at a great juncture; if
you have the right skillset there is no dearth of opportunities”
- Sanket Gupta, Program Manager, Google
Rapidly growing product management landscape
in India… A lot of exciting opportunities!

3. Page -3-
But, how is the product actually built?
To deliver great products, a product manager needs to be well versed with all 4 key stages of product development lifecycle
Concept
Feasibility
Deployment
Development
Product
Development
Lifecycle
3
4
2
1
 Idea
Research
Analysis
1
Design
Testing
Business Plan
2
Launch
Maintenance &
Support
Performance testing
User Feedback
4
Implementation
Integration
Communication
across teams
3

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And, what do companies look for while hiring Product Managers?
• Someone who has gone through 1 to 2 product cycles
• Someone who can synthesize learnings across the product cycle
• Someone who can think of the big picture and go into details
• Someone who can anticipate future requirements and what needs to be thought
through for the future
.

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What does industry feel is missing in today’s product ecosystem in India?
Lack of a structured learning program and experienced mentors are the two key concerns
Industry Testimonials
“Product management will always be a niche community in the
technical industry– it is an extremely exciting job but you need an
appetite to be a PM”
– Ankur Sharma, Director, Products, Goibibo
“There is a gap between what Product Managers need to do and
what they are taught – maybe at school or by their peers”
– Mangesh Dalvi, AVP, Product Management, Myntra
“There isn’t enough of a product management community that’s
vibrant and active – access to seasoned product veterans is actually
not so widespread”
– Ashwin Venkatraman, COO, Furlenco
“There is a lack of role models or mentors whom you can talk to
and get feedback, advice - it requires a bit of feedback for you to
improve upon on your skills”
– Akshay Rajwade, Senior VP for products, Nearbuy
• There are business PMs, tech PMs, design
PMs but we don’t seen see a mix of these
• Lack of a structured program to learn the
same
• A perspective on design is missing
• There are very few PMs who have gone
through the entire product cycle

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Learning from Best in Class
UpGrad Product Management Program
A structured 5 month online program to enable individuals to successfully transition into product management
The 4 key highlights of this course are…..
Dedicated
Employment Support
Exclusive 1-1 Mentoring
Hands on Industry Experience
• Learn program modules from relevant domain experts from India and
Silicon Valley
• Master the framework from product conceptualization to design to building
• Get mapped to relevant industry expert based on your background and
expectation from the course
• Avail regular 30-minute sessions with mentors every fortnight to discuss
progress and settle doubts
• Create your ‘UpGrad product portfolio’ to showcase your product skills to
future employers
• Work on 5+ live industry challenges to test classroom learning against real
world application
• Get ahead in the resume screening process of our partner product
companies like Goibibo, Paytm, Practo and many more
• Receive dedicated assistance in resume preparation and practice mock
interviews with us

7. Page -7-
• Warming up
• All you
needed to
know about
product
management
in industry
• Dive into a
mini design
project in
week 0!
• Industry
Analysis
• Competitive
Analysis
• Market sizing
• Methods to
collect user
data
• Analysis and
synthesis of
user data
• Product
artifacts
• User centered
design process
• Prototyping
• Usability
• User based
validation
• Expert based
& data driven
design
validation
• Process hacks
for PMs
• Soft skills
training
• Working
effectively with
tech teams
• Working
effectively with
design teams
How is the curriculum differentiated?
Product Management fundamentals, followed by deep dive into channels, and then tying it together
Deep dive into Product Management
lifecycle
4 weeks
Other Skills
11 weeks
• Foundation of
scrum
• Sprint planning
• Backlog
building
• Building a
product
requirement
document
• Getting it all
together
• Identifying key
metrics in line
with business
goals
• Tracking metrics
• A/B testing and
multivariate
testing
• Cohort analysis
• Growth hacking
• Ecommerce -
Managing the
lifecycle of an
online user
• What you should
know about APIs
• Fin-tech – what
you should know
Payments
Product
Management
Role
Understand
the market
& user
Product
Design
Product
Planning and
Deployment
Product
Analytics
Special
Topics
Effectiveness
of a Product
Manager
Synthesis
4 weeks
PM Role
1 week

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But, how will projects add to your learning experience?
By executing projects, you will be creating your product portfolio that we will forward to top product companies to assist
you in placement
Your
Resume
Postings by product
companies placed..
SHORTLISTED
Lack of product
portfolio =>
Limited Shortlisting
Placed at
Project
Company
A
Company
B
Company
C
Company
D
UpGrad will circulate your
resume within its Industry
network
SHORTLISTED
Higher
probability of
landing an
interview
Resume
review
Traditionally your transition to PM role will proceed like.. With UpGrad, your transition will smoothen..

9. Page -9-
And, what are the various networking opportunities that you will get with UpGrad?
• Dedicated 1-1 mentoring
• Offline meet-ups with industry experts
• Group mentoring sessions
• If any student is looking for a particular company/particular contact, we can work towards exploring
that
.

10. Page -10-
Meet some of the industry partners associated with this course…
Ankur Sharma
Director Products,
Goibibo
Anshumani
Ruddra
VP of Product -
Networks, Practo
Tathagat Varma
Agile leader of the
year 2015, Mentor-
Google Launchpad
Vishwesh Jirgale
Principal
Engineering
Manager R&D,
Microsoft
Akshay Rajwade
Senior VP for
Products, Nearbuy
Ashwin
Venkatraman
COO, Furlenco
Pratik Agarwal
AVP, SAIF Partners
Sourabh Sharma
AVP,Products,
Paytm
Dinesh Vernekar
Growth Head,
Times Internet
Neena Budhiraja
Director Product
Management, Ola

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Our partners have worked at some of the top product companies

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How do we collaborate with industry?
We generate original, state-of-the-art content with our industry partners who deliver recorded lectures on cutting-edge
topics, sponsor projects with real data sets, and mentor students along the way
Syllabus Design Lecturing Industry Projects
• Co-design the
syllabus for UpGrad’s
program in order to
guarantee that the
program is extremely
relevant to industry
needs
• Work closely with
UpGrad to create a
specific module in
the Program
• Define learning
objectives for
modules, assignments
& assessments for
subjects
• Co-Create with
UpGrad’s content
team, industry
relevant case studies
and projects that
cater your needs
• Engage students in
multiple real-life
projects
Key
Activities
UpGrad has partnered with multiple companies and agencies to contribute to program design, syllabus, lecturing and projects
Mentoring
• Team up with UpGrad
to mentor students
on a 1-1 basis and
guide them in their
PM journey
• Assess students with
projects/placement
preparation and
monitor growth

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How would your learning experience be like?
One week comprises a mixture of asynchronous content, case studies & assignments as well as live online/offline
interactions on the weekends
Interactive, Recorded Content
Throughout the week at the students
own pace
Real-world Projects
Throughout the week at the students
own pace
Meetups
Regular offline/online meetups, led
by UpGrad’s industry partners
2-3 hours per week 4-5 hours per week 1 hour per week
Initial 3 months:
Mentor sessions
30-minute 1-1 session with assigned
industry expert every fortnight
1 hour per month
Interactive, Recorded Content
Throughout the week at the students
own pace
Real-world Projects
Throughout the week at the students
own pace
Meetups
Regular offline/online meetups,
led by UpGrad’s industry partners
2-3 hours per week 3-4 hours per week 1 hour per week
Post 3 months:
Mentor sessions
30-minute 1-1 session with
assigned industry expert every
fortnight
1 hour per month
Placement Support
Throughout the week at the
students own pace
1 hour per week

14. Page -14-
UpGrad wants you as a part of the program if you are…
• Someone who wants to take ownership of a product
• Someone who wants to build a strong design perspective
• Someone who has a definite opinion on what improvements should be incorporated in
any product and how should this be done
• Someone who is excited by the prospect of solving product problems
• Someone who has the enthusiasm to build a product portfolio to showcase to product
companies

15. Page -15-
Admission Process
Program Starts
July 2016
Program Duration
5 Months
Tuition Fees
INR 1,50,000 + appl. taxes
For more information, contact:
Kriti Mehra, kriti.mehra@upgrad.com
Akshina Gupta, akshina.gupta@upgrad.com
We have a batch size of only 30 students and admissions are on a rolling basis. So apply at the earliest! To apply, please visit
https://upgrad.com/programs/product-management/
Complete your application
Fill personal, work and education details,
and answer short product questionnaire
Talk to our Admissions team
Get on a short telephonic interview with
our Program Director
Make payment
Shortlisted candidates will be notified and
their spot will be sealed on payment