1.
The future is bright
for India Value
SaaS.
Community Retreat
January 2023

2.
SaaS continues to grow! 16% in 2022
Global Acceleration 2021 to #SaaSAcre 2022
2021 saw hyper acceleration
globally.
2022 saw #SaaSacre with public
valuations going down
We saw 2 year of digital
transformation in 2 months
Digital
Transformation
Blitzkreig
2021
macro trends with rising
interest rates in the USA
access to cash
became expensive
upekkha.io
Index Performance

3.
The emphasis has shifted to
capital efficiency and profitability
The new mantra
Be Value SaaS!
upekkha.io

4.
Value SaaS = Burn multiple < 1 Bottom up by David Sacks
Burn Multiple Efficiency
Under 1x Amazing
1 - 1.5x Great
1.5 - 2x Good
2 - 3x Suspect
Over 3x Bad
The lower the Burn Multiple, the more efficient the growth is. For
venture-stage startups, these are reasonably good rules of thumb.
Founder control
Founder optionality
Smart fund-raising
upekkha.io

5.
Value SaaS
Aims for Meaningful
Founder Outcome
ARR growth with profitability is the
focus and not Valuations and
VCs!
upekkha.io

6.
Value SaaS has been
around globally for a while
1 in 3 are
Value SaaS
Burn
Multiple<1
upekkha.io

7.
2004 IPO 2013 2015 2020
Public Value SaaS startups
upekkha.io
Datadog = 0.08
Semrush = 0.07
OLO, Veeva = 0.05
Zoominfo = 0.02
Super capital efficient BM:

8.
upekkha.io
* $702B ARR by 2030
CAGR: 19%
Global Public
SaaS Companies
$50B to $70B ARR will be
India SaaS
India SaaS
Companies
80% Value SaaS
India SaaS
Companies
India SaaS
is inherently
Value SaaS
* Allied Market Research, Sept 2022

9.
● All Upekkha startups are Value SaaS.
● 6 Upekkha startups over $1M ARR
● 5 Upekkha startups over $5M ARR
India Value SaaS
bubbling up
startups above $1+M ARR
upekkha.io

10.
Meaningful
Founder Exit
Founder Forever
/ Continue
Hyperscale VC
Growth
Value SaaS DNA provides
Optionality for a founder upekkha.io

11.
Unlike traditional software, Value SaaS
creates recognisable asset value
Value SaaS increases
Real Asset value
You can borrow on your ARR!!!
upekkha.io

12.
In troubled times, people are more open to
change as a way of bailing out. What can
enable that change? SaaS !!
In 2025:
85% of business apps will be saas
50% of entire digital data will be in cloud
Global shift to Value SaaS and India’s
position creates unique advantage
leveled playing fields in
world markets
GTM Efficiency
Digital adoption
unstoppable in recessions
upekkha.io

13.
Adversity brings out the greatest opportunities
IT services built through
3 recessions
Startup nation when all
odds were against them.
Google and others were
products of recession.
upekkha.io

14.
Being where you are,
you are already different
upekkha.io

15.
Value SaaS
Community
strengthens the
advantage for
each other
Collaboration Global Thinking
Growth Mindset
Chutzpah
upekkha.io

16.
If it takes you time to get to your $1M ARR, don't sweat
Deliver max value
& guidance
Survive and
thrive
Do more
with less
Avoid practiced
mistakes
Motivate
your team!
Continue to be
Value SaaS!
upekkha.io

17.
Founder Obsession is one of the Core values
Upekkha is here to help you
upekkha.io

18.
Count on us
The community and Upekkha
are the pillar you can count on.
● Personal challenges
● Emotional challenges
● Organisational challenges
upekkha.io

19.
We are a
Value SaaS
accelerator
not a fund!
● Do things right
the first time
● The right Mindset
shift
● $100K to stay
focussed on
foundations
upekkha.io

20.
Value SaaS Movement
In 2002, we had the choice of quitting or
persevering. We chose to persevere, and
we became a Value SaaS company.
Godard Abel
G2 Crowd
two successful exits & acquired by a US
company said- "the next startup I build
would be a Value SaaS company."
Ashwin Ramasam
PipeCandy
Vinoth Kumar
Paperflite
built a Value SaaS/capital-efficient company post
an early-stage fund-raise.
The Value SaaS movement is happening!
upekkha.io

21.
What Next?
● Propel this forward
● No deserving founders left out
- (G2 article ref)
● Start with 60 startups this year
(Value SaaS community)
upekkha.io

22.
One person startup
Founder outcome equivalent to $2B startup
$20M ARR
startup.
upekkha.io

23.
Who has control, freedom, taken less risk and
has enjoyed the journey the most?
There are many inspirational stories like this
including builtwith, hostify and surveymonkey.
At Upekkha we believe there will be a lot of you
who will create such value for yourself and your
teams!
Food for thought
upekkha.io

24.
Thanks
upekkha.io

25.
80% SaaS by 2030
upekkha.io
Global Companies
$800B ARR by 2030
Global Public
SaaS Companies
$80B ARR will be
India SaaS
India SaaS
Companies
80% Value SaaS
India SaaS
Companies
India SaaS
is inherently
Value SaaS